The big question: Is social media a waste of time for business? It’s a tricky question to answer. Being active on social media definitely helps grow your business, give your brand a solid social (and web) presence, improves your personal branding, allows you to...
Monetizing newsletters? Just how do you do it? Between Affiliate Marketing and Sponsorships, which is a better way to go about it? First, the primary purpose of your newsletter should be to enhance your personal branding (brownie points for everything else you...
Learn how to use videos for marketing (with confidence, purpose, and speed) and you have a winner on your hands. Ask those who suffer from the lack of all of this (that’s me), and you’ll know the pain. There’s no point in asking Gary Vaynerchuck, right? ...
If you want to know how to gain confidence to make videos, learn how to beat you’d have to go deep and beyond videos themselves. For once, it’s critical to stop thinking about videos as a content type or how powerful videos are, and so on. It’s easy enough...
Newsletter Sponsorship Marketplaces are the matchmakers you’d love (unlike other kinds of matchmakers we all love to hate). Embrace newsletter sponsorship marketplaces — instead of hustling, sending cold emails, hunting on social media, and sending...