Ashwin Satyanarayana The only reason Influencer Marketing exists is that so-called “influencers” have a following and brands need exposure. It’s simple economics, but off late, it’s gone bad. On Instagram, for instance, there’s a big bad world of product promotion It’s made up, superfluous, and often misleading. It’s transactional, and there’s absolutely no love for customers. I … Read more
WordPress sucks. Partly because we let this happen. WordPress now accounts for 60.8% of the Internet, according to Kinsta. For many users, WordPress is a popular CMS owing to the huge community around the platform, plugins, managed hosting solutions, and thousands of good themes to choose from. WordPress dominates. But you’d often see users getting … Read more
Ever worked with a shady PPC agency? Or even a shady SEO agency or a content marketing agency? You’ll really do well if you spot them from a mile away. I wrote a LinkedIn post recently about How bad advice can be harmful for your business. This is one of those things. You know that … Read more
You might not think of it much but with a single act or a choice of going for DIY Website Builders can save you at least about $7000, more or less when you are looking to design or redesign your website. How, you ask? We could just write a one-liner such as this: direct savings, … Read more
Chances are that your social media strategy is completely wrong. Social Media lets every business communicate, relate, and build a network of passionate customers. Most businesses, however, are too busy “wasting time” or “resisting it”. You don’t have to like “Social media” to make it work for you, or your business. No one cares whether … Read more
Speed (or the lack of it) kills any chances you might have to glean ROI out of your digital marketing efforts. More than half of web users abandon your website if it takes more than 2 seconds, according to a study by Akamai and Gomez. More than 79% of shoppers will never return to your … Read more
Every visitor to your site is a result of some action you take or a dollar you spent (actual dollars or perceived value of your time). If you don’t start retargeting, you lose visitors. It hurts to see your efforts wasted. Given then it’s already hard enough to get relevant audience that says: “I can’t … Read more
Or digital advertising in general. but…you can’t ignore PPC rules (coz’ they cost you money). Stay with me, this is a long post. You’ll stay because you are wasting your money, time, resources, and yelling at your marketing managers or the agency you just hired. Maybe the issue is with you. It’s with your system. … Read more
In the year 2012, If Prestige Marketing’s Infographic is anything to go by – with due thanks to Pablo at Fortune 3 Blog — then ecommerce changes every few weeks or months. For instance, there’s been an increase of 400% in mobile searches between 2011-2012. At least 44% online retailers are investing more in mobile … Read more
You are an entrepreneur. You had a dream, you had an idea, and you took on this apparently lonely journey to defy odds, make your business work, and leave a legacy if possible. You took the massively daring jump, you are off the cliff now, and you probably got a website developed. Or maybe you … Read more