Ashwin Satyanarayana Blogging is a pain. It’s hard, it’s thankless (most of the time), and it turns all of us into “writers”. Businesses are trying to come to grips with this new need for writing and publishing. It was just way easier to throw the money on Television, newspapers, magazines, and traditional marketing collateral. Heck, even Google … Read more
WordPress sucks. Partly because we let this happen. WordPress now accounts for 60.8% of the Internet, according to Kinsta. For many users, WordPress is a popular CMS owing to the huge community around the platform, plugins, managed hosting solutions, and thousands of good themes to choose from. WordPress dominates. But you’d often see users getting … Read more
I am sorry to put it to you this way: But digital advertising (along with digital marketing as a whole) is now distrustful. We’ve always believed that there’s no more authenticity and credibility to digital advertising or marketing if you do it the way you are inclined to do. Assuming you are not doing it … Read more
Ever worked with a shady PPC agency? Or even a shady SEO agency or a content marketing agency? You’ll really do well if you spot them from a mile away. I wrote a LinkedIn post recently about How bad advice can be harmful for your business. This is one of those things. You know that … Read more
You might not think of it much but with a single act or a choice of going for DIY Website Builders can save you at least about $7000, more or less when you are looking to design or redesign your website. How, you ask? We could just write a one-liner such as this: direct savings, … Read more
Chances are that your social media strategy is completely wrong. Social Media lets every business communicate, relate, and build a network of passionate customers. Most businesses, however, are too busy “wasting time” or “resisting it”. You don’t have to like “Social media” to make it work for you, or your business. No one cares whether … Read more
Speed (or the lack of it) kills any chances you might have to glean ROI out of your digital marketing efforts. More than half of web users abandon your website if it takes more than 2 seconds, according to a study by Akamai and Gomez. More than 79% of shoppers will never return to your … Read more
Every visitor to your site is a result of some action you take or a dollar you spent (actual dollars or perceived value of your time). If you don’t start retargeting, you lose visitors. It hurts to see your efforts wasted. Given then it’s already hard enough to get relevant audience that says: “I can’t … Read more
When it comes to your life, you know the drill: Wake up early, get some work done, plug in energy for the entire day, and yank all you can out of the time you got. While you go about that, some of you have to cook, do the laundry, pay the bills, pay attention to … Read more
Or digital advertising in general. but…you can’t ignore PPC rules (coz’ they cost you money). Stay with me, this is a long post. You’ll stay because you are wasting your money, time, resources, and yelling at your marketing managers or the agency you just hired. Maybe the issue is with you. It’s with your system. … Read more