Why Message Matching Landing Pages Are Critical?

Message matching landing pages are crucial. Chances are that you are doing it right. Whether or not you run paid campaigns, your visitors should be able to click through an ad or a link and “land” on a landing page. It’s not fancy. It’s not “nice to have”. It’s imperative — whether or not you … Read more

Digital Marketing Myths: Avoid These

So, you launched your business. Congrats. Someone is going to rub some of these Digital marketing Myths on you. Perhaps your business has been on for a while (the digital marketing myths, surprisingly, still apply). Hopefully, you have a site that’s built for speed, designed for success, and looks fabulous to boot. You worried about … Read more

Facebook Ads That Work, In 10 Steps

How do Facebook ads work? Do Facebook ads make sense for your small business? Facebook ads can work great for your business. Only, if you do it right. Craig Smith of Expanded Ramblings thankfully curated some Facebook Advertising Stats. There are 4 million advertisers on Facebook, at the time of this writing. 70% of the … Read more

Guest Posting Sucks: No ROI, Timesuck, & Darned Hard

Guest posting sucks. Unnecessarily made popular by SEO agencies and earnest bloggers, it gets way too much credit than it deserves. Have you been checking the web for guest posting opportunities? Did you honestly think that guest posting — for SEO, traffic, branding, or whatever it was that had you convinced — is the best … Read more

Blogging for Business: Learn From Bloggers

Are you blogging for business? Great. Did you know that there are regular bloggers (solo) who do a much better job with blogging that entire businesses with fancy in-house teams? “We founded our startup last year. We are developing the prototype” “We are trying to get into YCombinator” “We have a website. A cool looking … Read more

Facebook Ads Rejected: Here’s a Profitable Workaround

Facebook ads rejected. It’s common, and there could be several reasons why that happened. I have clients who come to us repeatedly with a singular question: “My Facebook ads were rejected. Can you help?” Of course, we can help. Just not in a way you’d expect. I mean, we are not going to take the … Read more

Influencer Marketing: Is It Dead Or Will You Kill it?

The only reason Influencer Marketing exists is that so-called “influencers” have a following and brands need exposure. It’s simple economics, but off late, it’s gone bad. On Instagram, for instance, there’s a big bad world of product promotion  It’s made up, superfluous, and often misleading. It’s transactional, and there’s absolutely no love for customers. I … Read more

WordPress Sucks? No, it Doesn’t. But We Do

WordPress sucks. Partly because we let this happen. WordPress now accounts for 60.8% of the Internet, according to Kinsta. For many users, WordPress is a popular CMS owing to the huge community around the platform, plugins, managed hosting solutions, and thousands of good themes to choose from. WordPress dominates. But you’d often see users getting … Read more