Do you want to grow your email marketing list? Before you reach out for the stars, learning how to Create Mailchimp Forms With WPForms and growing your email list is the fastest (and simplest) way to do that.
Mailchimp is one of the best tools for managing and sending emails. It’s not hard to get started, either.
Mailchimp is one of the most popular email marketing tools in the world, and for good reason.
Mailchimp has been a staple in many businesses ‘ email marketing strategies for a long time now, and their popularity only continues to grow.
As MailChimp becomes more popular, it can be difficult for WordPress website owners to find out how to add Mailchimp subscribe forms on their websites.
Fortunately, WPForms includes a MailChimp addon in the Plus, Pro, and Elite plan that will help you create a Mailchimp form on your site with ease.
In this blog post, I will show you how to create a Mailchimp subscribe form in WordPress. You’ll be able to start building your mailing list with WPForms by following these steps.
Once you’ve activated your MailChimp Addon inside WPForms, just head over to WPForms form builder and create a new form (WPForms > Add New)
Call the new form what you want (I recommend using a naming convention that’s easy for you to remember).
If you further add several more sign-up forms for MailChimp (say multiple offers or content upgrades), this naming convention will save your life.
Then, create your form by adding the necessary form fields.
Note: The lesser the form fields, the better it is for your form conversion rates
Choose absolute basics for your forms such as First name, email, and GDPR field.
Click save after you are done.
Step 2: Configure MailChimp Integration Settings
Let’s configure the Mailchimp settings to help connect your form with MailChimp. Within your WPForms builder, head to Marketing> Mailchimp
Note: If you are not using MailChimp but some other email service provider such as GetResponse, Convertkit, or Drip, you can connect with those instead as well.
For email marketing services not on the list, you can connect with Zapier and then connect with your service provider too.
A pop-up appears as soon as you connect MailChimp with WPforms and you can name the connect whatever you want (remember to follow a naming convention. You don’t want to see a mess inside).
Next, you’ll need MailChimp API keys to connect. Head over to your MailChimp account, click on Account, and find your API keys as shown.
If you don’t have a MailChimp API key inside, click on Create Key to create a new one.
Back into your Marketing>WPforms window, add your API keys to the new connections dialog box.
Click on Connect, and you are good to go.
Choose an account inside MailChimp you want to connect with.
Pick the right email list this new form fills should be attributed to
Map your form fields to flow into your MailChimp account (optional) or enable conditional logic (if applicable)
If you have other fields on your WPForms (say you created a form with more fields than the basic ones such as Name and email, be sure to map those form fields with your MailChimp account as shown (this also includes conditional logic fields from your WPForms).
Be sure to check the box that says “Use Double opt-in” you want your leads to check and verify their email to be a part of your MailChimp list (or as leads).
No one needs tire kickers.
After you are done, click save.
WPForms do automatically unless you disable form notifications.
You can also send a notification to a member of your team by adding their email to the Send to the Email Address field.
Step 3: Set Up Subscription Confirmation Behavior
By default, WPForms will have three options made available to you to deliver a confirmation page or a confirmation action.
I recommend NOT to use the “message” confirmation since it’s a little too impersonal for my taste.
I’d rather want to optimize this part of the marketing workflow by showing subscribers a particular custom page (or a thank you page) built in a way that optimizes my marketing workflow, allows new subscribers to take some more actions, and to dwell on the thank you page longer.
Display Message: This confirmation type will display a simple message once a site visitor submits their form letting them know their form has been processed.
Show Specific Page: Take site visitors to a specific web page on your web page.
There are over 50,000+ plugins for WordPress at last count (and this number keeps increasing daily). Good luck looking for the best email capture plugins for your WordPress site in that humongous list, right?
Talking about WordPress, there’s no point reading about lead generation, email capture, growing your list, and anything at all unless your website loads fast enough. Just use Kinsta, Flywheel, or WPEngine if you haven’t yet done that (Thank me later). There are no excuses for running your business on cheap shared hosting. Period.
Note: Most of these tools (except Divi) will also work if you built your website on Webflow or if you have an e-commerce store with Shopify.
Here are some of the best email capture tools that practically worked for me over the years (more for clients than for my own site due to the fact that I really didn’t give any focus to building my email list):
Optinmonster provides you with the welcome mat (you see that on my site when you first arrive), slide-ins (I don’t use it yet), middle-of-the-post opt-in forms, end-of-the-post opt-in forms (you see that at the end of the post), and exit intent pop-ups (you’ll see it if you try to leave the site now?)
Optinmonster allows you to use all sorts of advanced strategies to make those “pop-ups” less bearable, more intent-based, and relevant to your website visitors.
For instance, my existing email subscribers won’t see any of these welcome mats and exit-intent pop-ups (it’s only for those who haven’t signed up yet. Also, OptinMonster provides you with Monsterlinks, time-delayed triggers, click triggers, and also referral detection.
With OptinMonster, you also get the opportunity to split test or do A/B testing for each of your lead generation or email capture elements so that you always know which of the variants really works to get you the results.
Here’s how OptinMonster helps about 2.94% in conversion rates (for the last few weeks) ever since I rolled out an exit-intent pop-up:
Ever since I started using OptinMonster, I grew my list from 20 to 771 so far, generating around 3-5 leads every day for my Ultimate Resource Kit
— my primary lead magnet.
Bloom allows you to deploy email capture elements such as opt-in forms, pop-ups, slide-ins, and for you to embed opt-in forms within your blog posts (middle or end of the blog posts) just like OptinMonster does.
Split testing is possible with Bloom too by using Divi Leads, the in-built split testing feature that comes as a part of the whole Divi package.
With Divi leads, of course, you can also test each of the standalone pages you create with Divi on your WordPress site.
While I have a lifetime subscription for Divi By Elegant themes — which is also what fetchprofits [https://fetchprofits.com] is built on — I don’t use Bloom right now for the only reason that it still doesn’t connect directly with Drip (which is the email marketing software I use). At least, not yet. If it did, I’d have used it and saved some money that’s now being spent on several of these email capture tools.
But then, Bloom from Divi connects with Mailchimp, Mailpoet, ActiveCampaign, and several other tools.
Sleeknote is one of the most pretty-looking, elegant, and functional tools for building fantastic looking opt-in forms, slide-ins, and pop-ups for email capture. I couldn’t use this myself because of CDN issues (below) but I know it worked awesome for my clients.
Need to send product-specific advice as your potential customer browse through your e-commerce store? You can do that with Sleeknote. Want to convert visitors to long-term customers? You can do that with Sleeknote.
How about capturing email addresses using sleek opt-in forms (which actually look pretty)? Yup, Sleeknote does that.
With Sleeknote, you get a full-fledged editor, opportunity to completely customize your email capture forms including analytics. You also get rule engine, smart triggers, A/B testing, mobile editor and real-time analytics.
Note: Sleeknote has CDN issues for a few countries. In plain English, the Sleeknote editor just doesn’t load in a few countries and you’d be better off asking customer support if it works in your country or not before buying.
Pop-ups, Landing pages, & Sticky Bars By Unbounce
Unbounce is a well-known landing page builder but has recently added other products to the platform such as Pop-ups and sticky bars. The leads you generate or the email addresses you capture will pile-on the same way they’d if you’ve used their landing pages before.
Unbounce also allows you to set page specific pop-ups, time-delayed pop-ups, exit-intent pop-ups, a referral detection engine, and a rules engine.
As with everything Unbounce does right, you can also link your favorite email service provider such as Drip, Mailchimp, or Campaign Monitor to start nurturing your leads right away (which you also get notifications each time people sign up).
Did you know that Facebook Messenger alone as over 1.3 billion active users (all by itself, it’s almost like another social media network within Facebook)?
Facebook messenger is bigger than Snapchat, Twitter, and Instagram combined.
According to Ben Parr of Inc, in 2017, your potential customers had over 7 billion conversations, engaged in 17 billion real-time video chats, shared 500 billion emojis, and expressed themselves with 18 billion GIFs.
Meanwhile, organic social content updates don’t drive much traffic to your website (or landing pages). Twitter is only getting busy with chatter and Facebook’s organic reach is slowly dying. Further, the actual shelf life of a typical organic update on social networks is less than an hour.
Most businesses still don’t use Facebook messenger and dig into its size, sheer conversation-enabling power, and to take advantage of the high open-rates and engagement rates that messenger gives you.
Getting people to talk to your business on Facebook Messenger puts your potential customers in a natural state of conversation — as against filling up forms on landing pages or filling up the contact form on your homepage.
As people chat with you on messenger, you are able to establish instant trust and maybe even develop relationships.
Replace your Contact Form & CTAs with Facebook Messenger links
Did you know that there’s a dedicated URL to make people get straight to the messenger account for your business?
Facebook uses “m.me” links dedicated to each business page (and hence messenger) accounts.
The format of the link is http://m.me/, where PAGE_NAME is the handle your business page.
So, if your business is “thenameofyourbusiness”, your special and dedicated link to your messenger is https://m.me/thenameofyourbusiness/
Want to start getting people to talk to you immediately? Use the special link above and use it everywhere you normally do marketing:
Permanently use the link on business cards, letterheads, corporate stationery, and other traditional media you might use for your marketing.
Replace your contact form and instead just use a button that points to your Facebook Messenger.
Use Calls to action under your blog posts (or in the middle of your blog posts) and nudge your blog readers to have conversations with you. Use any available tools such as Divi’s Bloom, Optinmonster, or Sumo to add fabulous looking “Middle of the post” or “Under the post” Calls to action.
Share your link on social media regularly. Further, place the link within the bio sections of each social networks. For instance, use the link in your Instagram bio, Twitter bio, Facebook page, etc.
Share that link. Get people to talk. These conversations are from people who are hot leads and those that might be seriously considering your products or services.
Launch messenger-only Facebook Ad Campaigns
Facebook Messenger is so important that you have a separate objective within Facebook advertising called “messages” objective.
By using “messages” as the objective, you are essentially aiming to have conversations with interested audiences at scale by using the Facebook messenger.
All the traffic that you’ll drive with these Facebook ads will have a single call to action: start a conversation with your business using the messenger.
As usual, you can split-test your ads, select your target audiences, use custom audiences, or take advantage of Facebook’s lookalike audiences. For even better results, try launching your Facebook ad campaigns with the “messages” objective as purely retargeting campaigns.
It’s like you are trying to make actual conversations with everyone who visited your site and left without doing anything.
If we know any better, just by using the retargeting option alone, your conversions will go through the roof.
One of the easiest — and completely automated — way to keep your “Facebook Messenger subscribers” engaged is to send out weekly updates triggered by new blog posts published on your blog to your subscribers.
Use Botletter, By using any of the chatbot tools available for you to use, create a one-time automation rule that sends out your new blog posts automatically for your subscribers to read.
Given that the Facebook Messenger is a relatively uncharted territory (as of now) and that Facebook messenger users are almost always on the messenger, these updates serve multiple purposes for your business.
Try Bot-driven Visitor Engagement
While bots can’t completely relieve humans off their hot seats when it comes to customer service, support, and active engagement on websites and landing pages, engaging your website visitors with bots is a highly-effective, semi-automated way to manage conversations and live chat instances on your website.
If you are running paid ads (like Google Ads), you should track your inbound calls. Period.
Not convinced? Here’s why you should let your potential customers call you and why you should invest in call tracking:
Inbound Calls Are Pure Gold
By 2018, BIA/Kelsey estimates that mobile search will generate 73 billion calls to businesses in 2018, up from 30 billion in 2013.
Calls to U.S. businesses from search, social, display, or other paid ad campaigns ads have grown 110 percent since 2014. That represents a total of 162 billion calls in the United States alone each year, and we aren’t even talking about the rest of the world (which is even bigger than we can fathom).
Call-focused search ads are one of the growing forces behind high returns from digital ad spend
When people call, they’re ready to buy. Google research shows that 61% of calls are coming from folks that are ready to make a decision.
Google also found an 8% increase in click-through-rates of search ads that had a call button. And, people get frustrated when they can’t pick up the phone and get a hold of a business.
52% of those who take action after seeing a mobile ad do so via mobile phones.
You’re 7X more likely to close a deal if you call back within the hour of a missed call.
And what would happen if there’s no call button?
Open That window of Opportunity
By letting your potential visitors make phone calls and with proper call tracking tools in place, you are opening a window of opportunity that’s normally not open with just ads.
By setting up a regular local phone number, a call tracking phone number, a virtual phone number, or a toll-free number, the levels of trust you’ll invoke among your potential customers are a whole new level than if it were just an ecommerce site with nothing but buttons, shopping carts, and product images on it.
Call Tracking By Medium
Guess what traditional advertising couldn’t give you (or at least made it insanely expensive and cumbersome to do)?
You would put up your toll-free number or regular inbound phone numbers on your traditional ads (on print, TV, or Radio) and you’d find it really hard to track your inbound calls.
With Call tracking software, you can easily track your inbound calls by source or medium. Are your Google Ads generating phone calls more than the regular traffic that your website gets (organic search)?
Is the main toll-free number for your business generating those phone calls? Or are your landing pages generating the calls?
Among the Google Ad campaigns you are running, which of those campaigns are generating calls? Or which of the keywords you use for your campaigns are pulling in the maximum number of calls compared to others?
With the right call tracking software, you have reams and reams of data that’ll help you not only track incoming calls but also dig into data to determine which media gives you maximum ROI.
Are you tracking your Inbound calls? Do you have a number set up for your business?
Regardless of what you think works for your business or not, lead generation should be your primary goal — it’s not branding, sales, revenue, and profits.
Why you ask?
Online Medium Doesn’t Circumnavigate commerce
Traditionally, sellers make human contact with potential buyers. Talks are exchanged, ideas are traded, problems are laid out, and solutions are presented.
Only after enough convincing (assuming the circumstances are right for buyers) would normally move the needle towards a transaction.
That’s how commerce happens. Just because you now have an online presence or that you setup an ecommerce shop would not change the underlying dynamics of commerce itself.
With lead generation, your focus is to get potential visitors through the door into your email marketing list. Then, you nurture your email subscribers with more exclusive, helpful, and relevant information. Finally, you’ll make the sale.
Don’t look for shortcuts. You’ll be sorry you did.
Lead Generation + Email Marketing = Predictable results
Whip up an ecommerce store, send some traffic, and will sales happen?
Maybe. Maybe not.
If I were you, I wouldn’t just set up an ecommerce store on Shopify and wait for my store visitors to turn magically into customers.
You wouldn’t also just send traffic to your regular small business website and expect magic to happen.
That’s not how it happens (see above).
First, you’d need to generate leads by making an offer (give away something valuable).
Every subscriber you get on to your list actually has an average dollar value assigned to that lead — that’s just how predictable email marketing is.
Pam Neely has a handy email subscriber value calculator for you to use. If you can’t seem to get away from social media Vs Email debate, here’s some help from Converkit so you can see just how valuable email marketing is.
Kevin Kononenko of Databox helpfully points out examples of companies that boast of an amazing ROI from email marketing. Like how HomeAdvisor boosted their email-driven revenue by 114% or how Drift uses behavior-targeting to make emails contribute around 66% of their revenue.
By just shifting to newsletters alone, The New York Times increased their paid subscribers by 14%. Clymb increased revenue from their email marketing by using personalization.
If you assume that every promotional email you send converts at 10% off of your total subscribers at any given time, what’s the value of each of your subscribers? What’s the total number of sales you can expect, and what’s the profit from each transaction?
Don’t focus on sales just yet. Focus on lead generation and then put in the work required to convert those leads into sales.
WordPress powers 26% of the web, and chances are that your website is on WordPress too. All those statistics are of no use to you if you don’t tap into the power of Lead generation WordPress Plugins.
I am happy from a marketing standpoint that the CMS of choice happens to be WordPress for most small businesses simply because the WordPress ecosystem has so many plugins, tools, and even SaaS products that are “built” for WordPress or at least there’s a plugin for it.
You don’t get anything just because you have a website up and running (WordPress or not).
Also, you won’t get real results Just because you invest in WordPress specialist hosting. However, that’s a sensible and smart starting point.
You only get results when you deploy the power of WordPress, a few requisite plugins, and real hustle — altogether. Lead generation WordPress plugins will make all the difference for your business.
Here are some fantastic Lead Generation WordPress Plugins that help you generate leads (some new and some old).
Let’s dig in:
What happens if you bring in Unbounce like functionality into a WordPress Plugin? What if you could just use a single plugin to create as many landing pages as you might need with just a drag-and-drop editor, and a stack of panels that you could edit completely, the way you wanted to?
Qards from Designmodo is a fantastic WordPress plugin that can help you create landing pages for lead generation from inside your familiar WordPress dashboard.
It works with “cards” or panels that are pre-built. You can mix, match, play, and edit these cards or panels as you’d like to create effective landing pages.
Effective and high-impact content marketing is a sureshot way to ramp up your leads and get sales. But what if you could also add “beautiful, well-formatted, and smashing looking content” to the mix?
You can create beautiful content on your WordPress sites or blogs with The Setka Editor. Setka Editor comes with Animations, Icon libraries, micro-templates, and other features such as smart layouts and smart quotes.
You can use grids, add lead generation elements where needed, add/scale images, display video content in any size, and everything you build with Setka comes with CDN delivery and compression
Your blog posts and pages will never be the same again. It’s time to go kick some ass with content.
Capture & Convert
Capture & Convert provides you with a swiss army knife of forms to complete a range of marketing goals.
Capture & Convert isn’t your traditional email form builder as it comes with 5 “widgets” for marketers to add to their toolkit:
Email to Unlock widget: Use their email widget for your standard email capture (newsletter, etc) or as a means to gate a content upgrade (ebook, checklist, etc). Follow to Unlock widget – entice visitors to follow you on social media. This is one of the few WP plugins that support YouTube and Instagram.
Share to Unlock widget: “lock” a content upgrade behind a widget in exchange for a share on social media. Call to Action widget – if you’re looking to promote a new case study, product or blog post, use this widget to insert a banner into your blog posts to drive traffic to your desired location.
Floating widget: The team at Capture & Convert is adamant about removing popups from the web. This widget sits unobtrusively in the bottom corner of a visitor’s screen. Always in sight, never annoying.
You can go from download to live forms in a matter of minutes and there’s no little to no learning curve to pick it up. If you’re looking for something smaller, simpler and cost-effective (can’t beat free), this is the route to go.
I can see this being an incredibly effective alternative to some of the larger players, for solopreneurs or bloggers who need marketing forms without the cost or learning curve to use. The form template library is impressive. There are dozens of clean, sleek and on-trend design templates that are ready to go out of the box. They also built in the ability to customize forms as well. It’s incredibly easy to match your fonts, colors, add in logos and custom images to your widget’s design.
They provide a number of design tutorials and use cases on their blog and YouTube Channel, be sure to check those out.
There are premium versions of the plugin as well. The free version lets you use it on 1 site only, has limited form templates and only includes access to 3 of 5 widgets. The 2 premium versions $19/month and $49/month) give you access to dozens of form templates, all widgets and use on more sites (up to 5, unlimited).
If you’re a marketing agency who works a lot in WordPress creating content and landing pages, the enterprise option is incredibly cost-effective for the scale of what you can go with the plugin.
In a nutshell, here are the best Features from this WordPress Lead Generation Plugin – There’s a free version of Capture & Convert which has more than you need for everyday WordPress users. The plugin runs on shortcodes, meaning you can easily customize offers to offer personalized opt-ins on. Among many plugins I’ve used so far, Capture and convert is the easiest to use interface of any form I’ve tried.
Benefit from the endless options to customize the forms and make them match your branding. – no developers needed, ever (say hello to #nocode). The plugin is light and agile, any basic WP user can handle install and management. I already know that there’s also helpful support staff, even for the free version (now, that’s something).
Intercomm was built for you to capture your site visitors and convert each conversion into a sale (or possibly more sales from the same customer) — all without coming across as pushy or salesy.
With Intercomm, you can:
Capture and convert leads
Onboard and engage customers
Support and retain customers
Provide fantastic support.
Intercomm lets you proactively engage your visitors based on automation rules (if this, then that). Based on what they are doing on your site, you could start actual conversations with them.
Of course, you can also qualify and route leads automatically (using a bot), send personalized messages, measure conversions, do A/B testing, and also integrate with Slack, SalesForce, Clearbit, or others.
Designed by the folks from Elegant Themes — popular for the Divi Builder and the Divi Theme — Bloom is an incredible plugin for WordPress that lets you create signup forms, slide-in forms, opt-in forms, content unlock widgets, and forms to go under each of your blog posts.
Bloom also integrates with many email service providers such as Mailchimp, Campaign Monitor, and others.
Apart from the ability to create forms, Bloom also provides you with an ability to split-test your forms and lead generation elements while giving you with focused analytics that you’d need to make better decisions.
Pop-ups and landing page are fine, but what about all the other ways you work so hard to bring in traffic to your WordPress website? How do you capture visitors (and hence leads and sales) coming in from, say, social media?
Growthfunnel helps you create funnels of all kinds (including the ones you’d not think of) and provide you with various ways to engage and grow your business.
Growthfunnel allows you unlimited traffic, you can build a “social share funnel”, “social follow funnel”, etc. You also get access to funnel/form sync, push notifications, social data autofill, RSS-to-push, and advanced segmentation features.
Any talk about lead generation is redundant without a smart email marketing automation platform to back you up. You could, of course, Mailchimp (and it’s awesome for many small businesses).
However, if you have many offers to make and if you need some real smart automation, you’ll need Drip.
Drip, when integrated with WordPress, starts tracking all the traffic that your website gets. When your subscribers sign up, you’ll then get a complete history of your new subscriber — when did they first visit the site? What made them sign up, and they signed up for what offer exactly? How many times did they open your emails? How many times did they visit your site? What pages did they visit?
Drip is the only automation platform that also provides you with “Lead Scoring” so that you can use some sort of gamification to assign points (and hence a final score) to each of your subscribers.
The more the lead score is (and you’ll have to determine how this is calculated), the higher the chances of that subscriber buying from you or turning into a customer for life.
Ever wanted to do what Amazon does with its smart personalization, event-triggered emails, and what not?
MailOptin is a WordPress plugin that can help you engage and nurture your WordPress website visitors. It then gives you what you need to send out event-triggered emails.
On the front end, you have slide-in pop-ups, site-wide pop-ups, calls to action, and more.
After you managed to have new subscribers, you can use MailOptin to send out automated emails with your latest blog post or an email digest, for instance. With page-level targeting, built-in analytics, and exit-intent technology, it’s a tool that makes lead generation easier than you think.
What if you could deploy pop-ups, landing pages, email campaigns, and push notifications — all using just one tool? Sendx allows you to create pop-ups and landing pages that don’t suck; to create push notifications that “engage” instead of just “push”; launch beautiful and trackable email campaigns, and more.
You can also create pre-setup email marketing workflows and use automation with simple “If this, then that” rules.
Am I Missing any WordPress related Lead generation plugins or tools? Do you use any of these listed WordPress plugins for lead generation?