Wondering how to Get Influencers for your brand, products, and services? Want to get influencers to promote your products or services?
There’s something to be said about someone else putting in a good word. Yes, influencer marketing is all the rage now and that’s for a good reason (although I’d be very careful about who those influencers are, what they stand for, the content they put out, and the kind of audience (s) they cultivate.
According to Elise Dopson of Shopify, more than 61% of consumers trust “influencers” while only 38% of consumers trust branded social media content.
Civic Science reveals that more than 14% of audiences aged between 18-24 and 11% of millennials bought something because an “influencer”, “blogger”, “Twitter user”, “YouTuber”, or “LinkedIn user” recommended it.
Clearly, there’s more impact when others talk about your products, services, or your brand. Things are a wee bit jittery with social media networks and users are evaluating whether they should stay (on Twitter) for instance or go.
But, as long there are social media networks, your business has a need to be there. Beware of the toxicity, and much needed care for mental health.
Figure out what you want from social networks precisely, and it’s still a great source for making connections, gathering and using social proof, and much more.
Having said that, let’s learn how to get influencers for your brand (big, small, digital products, physical products, coaching, services, courses, and whatever you do — all of this will apply):
Big or Small: There’s No Such thing
No one got big from the start. Every brand or person you know started small. There’s no need to hold yourself back just because your Tweets go unnoticed or your YouTube Channel only has 1 subscriber (which happens to be your mum).
Blogger? Freelancer? eCommerce brand that’s just starting out? Local business? Small, Mid-sized, or large business? Everyone benefits from Influencer marketing.
Further, influencers don’t just mean the “Kardashians” of this world. Also, social platforms for Influencers is not limited to Instagram alone.
Regardless of the size of your business, you can do influencer marketing.
Don’t let anyone tell you that you are too small for influencer marketing, alright?
Read:
No big. No Small. If you are a brand putting out content, here’s how to Get Brand Deals and Sponsorships As a Small Channel
Size-based Approach [Find The Right Fit]
As long as influencer content(micro influencers or Gary Vee) fits your brand ethics, brand style, and brand values, go looking for influencers already.
Popular (and large) influencers might only work with large brands or [brands that pay juicy bounties].
This is no reason for you to stop.
If you wanted to, you could shop around for nano-influencers, micro-influencers, bloggers, regular social media users (with decent audiences) and find ways to collaborate with them.
Even if you were a one-person business selling coaching, services, membership sites or online courses, platforms such as Payhip, Thinkific, and Podia have built-in affiliate program features to let you launch.
If you are small, start small [but start].
Read:
The Case For Partnering With Influencers While They Are Still Small
Make Use Of Technology
If you are a Shopify Merchant, you have access to Shopify Collabs.
Shopify Collabs is a terrific (and a free) way to find influencers for your eCommerce brand — complete with a complete influencer database with millions of content creators. You also get a full feature set with Shopify Collabs such as:
- Gift tracking (give products away and track performance)
- fulfillment
- Commissions (track and pay commissions for results)
- Affiliate Links and Codes (run a full-fledged affiliate marketing program or partner program).
If you don’t use Shopify, you can still take advantage of referral marketing software, other affiliate marketing software, and even more specific influencer marketing programs such as Mavrck, Captiv8, Tribe Dynamics, Influencity, and others.
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Go Manual, If you have to
More than 50% of brands that work with Influencers run eCommerce stores.
This doesn’t mean that only those that sell footwear, apparel, or electronics should have all the fun. You can look for influencers even if you are a content creator selling gated content, videos, live streams, online courses, digital art, illustrations, eBooks, and membership sites.
In some cases, some of us don’t have the budgets needed for signing up with any of the other options.
In those cases, you go manual.
Hustle. Ask. Explore opportunities. Find out if someone is willing to put out the word about your products, services, or your brand.
When I wanted to push my digital products and online courses, I reached out to friends on Twitter. If I could do it (pathetic numbers when it comes to followers or any kind of social clout), any one can.
Use the concept of “social selling”, for instance, but only to get in touch with potential influencers and build relationships.
Or find ways to work out ways where you can benefit from some sort of a casual barter system. I scratch your back, you scratch mine.
This is just how it works with Podcasts. webinars, and live streams as well: people find other like-minded folks to feature them on their Podcasts and live streams.
Just as people find one another for casual chats or more pointed and focused live streams or webinars.
Whatever works, as long as it works.
Learn from Brands & Individuals [Who Do It]
According to Influencer Marketing Hub, Influencer marketing was worth worth US $13.8 billion in 2021.
Thanks to a huge number of content creators looking to monetize their work, a surge in number of eCommerce brands, and an equal rise in influencers.
There are several bloggers who have some sort of collaboration going on. There are unfenced (open to all) and loose communities (friends who keep cheering each other up) on LinkedIn and Twitter, for instance.
Learn who you should approach, how to approach, what to say, and more from several examples of eCommerce brands using Influencer marketing.
How are you going to use Influencer marketing for your business? Any more tips on how to use influencer marketing for your brand(s)?
Tell me all about it on Twitter, LinkedIn, or my LinkedIn Brand page.
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