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How to Make Twitter Work For Your Business

How to Make Twitter Work For Your Business


Twitter is humongous and is still growing. At its last count, Meg of Talkwalker pointed out that there are now 313 million active users on Twitter and at least 500 million tweets per day.

About 87% of users get their news from Twitter. Meanwhile, more than 67% of Twitter users are likely to purchase something from those that they follow.

That’s powerful.

Yet, all is not well for thousands of small businesses trying to make their presence count on Twitter.

So, here’s exactly what you should be doing to make sure that your presence — apart from the time, effort, and resources that you’ll spend – really works for you:

Be an Evangelist


Everyone loves attention. We are human, after all.

So, why not give it to them? We did learn that it’s always nice to make someone else’s day, and if all it takes is a Tweet, why not do it?

Dig into your list of followers and give out praise. Plus, you are likely to be following, learning, getting inspired, or maybe even using products or services of people you are likely to point to.

Just like that.

Don’t bother if you don’t get any reactions, thanks, or if no one reciprocates. Just do it for the sake of doing it. Here’s how you can shower praise or maybe just make mentions about anyone on Twitter.

Follow the 50-30-20 Rule


503020 rule.


If you are doing 10 updates a day, 5 of those could be information from any source that your followers can relate to (maybe from non-competing sources such as magazines, blogs, or online publications). Three tweets should be your own content (and for this, you’d have to be blogging in the first place), and finally 2-3 tweets could be random conversations, chats, and engagement of some kind.

Don’t complicate it. This rule is not etched in stone. It’s just to give you an idea about how you can split up your tweets and keep your social media calendar full.

Everyone with a finger and a button can retweet. What’s more important is to add a dash of your own personality to retweets and then almost making them your own (although they aren’t).

Adding a comment, question, or remark enhances your Twitter update’s sex appeal

Your followers follow you on Twitter because they expect you to bring insights and ideas to them, right to their Twitter stream.

They don’t want to hear what you did over the weekend and they also want you to be concerned about the number of updates you push out on a regular basis.

Ineffective way to share insights is to make a collection of them related to your niche and share them (after scheduling, of course). Make sure you credit sources.

With all that content stretching into reams of text, sometimes little 140-character insights are a welcome addition to the rushed and tight space in your followers’ twitter streams.

Cut down on the words and give insights, one tweet at a time. Of course, keep it relevant to your niche and make every “#twinsight” count. Further, be sure to give credits when due.


Drop Statistics


The Twitterati loves statistics. On your part, they ooze credibility (and they make you look smarter than most people). Statistics are also easy to find online.

Dig into slides on Slideshare, infographics, and even monster pages with all sorts of statistics and research already ready for you.

drop stats


Have an Opinion? Let the world Know


You can’t talk of personality and voice without an opinion. Have opinion, will succeed. Eh?

While you’d still be making sense to your followers — in business terms — you’d suddenly get personal and have a strong opinion of your own.

These opinions can only do two things to your Twitter account 24 hours from an update going live: you’ll either get a couple of follows or unfollows. That’s clarity.

Start Having Conversations, Please


Your twitter engagement is never complete without a bit of provocation, a conversation, and some engagement. After all, it’s people out there on Twitter and you can’t pretend like they don’t exist (although you get a full stream of updates all day long). If there’s anyone who should start a conversation, it’s you.

Go ahead and use intriguing questions for your followers. Maybe just start saying “hello” [hint: some of these answers can well be attributed and linked to. More love. More awesomeness]

Use Follow Fridays, Like You Should


Most Twitter users are still old-fashioned and they’d use follow Fridays to just list a few of their respective followers. That’s boring.

Instead, dedicate every Friday for about 10 followers who’ve been actively communicating with you. Perhaps, there’s a thing or two you know about them?

Maybe their own tweets gave away some information that you can use to your advantage. Get professional personal. Don’t push #FF updates like a machine.

Here are a few ways to do it:

follow fridays

–Show your personality on Twitter. Show who you are and what you stand for. It’s a public place, for heaven’s sake, so be your best.

–Discover something your followers are passionate about. Go all out to find out what ticks them.

–Make it a point to take time out to craft the best possible #FF tweet. It’s an effort that’s like once in a week but it has a lot going for it.

— Respond to every piece of conversation that ensues your #FF tweet.

–Attempt to cover as many followers as possible each week. Try not to pick on the same set of followers again and again.

How do you do #FF?

Go Visual


Use visuals, vectors, graphics, and photos for at least 40% of your Tweets. It’s not going to be easy, it’d demand a change in the way you update your Twitter account, and it’ll call for extra effort on your part.

This would probably bring down the volume of your Tweets, and that’s a good thing because you’ll be forced to focus on the quality of your Tweets rather than the quantity. The folks at Twitter recommend you do this.

Belle Beth Cooper of Buffer reports that using images in Tweets boosted their engagement rates by 18%.

Fire up your graphics solution (Canva, Adobe Photoshop, Gimp, or Sumo Paint) and create graphics quickly that are relevant to your Tweets.

When you do, they’ll look like this:

What’s a Tweet Without a Hashtag?


Frederic Lardinois of notes that after analyzing billions of tweets, a team from Sysomos found that only 29% of tweets ever get a reaction. Only 6% of these tweets are Retweeted within the first hour of the tweet going live.

If you’ve been spending an hour everyday on Twitter just sharing your content, others’ content, and re-tweeting others’ content, plan to spend another hour for getting into conversations. The best way to make your tweets live for more their designated lifetime is to get into conversations.

Get into conversations, nimble and smooth. Leave your comments, post your reaction, contribute with your insights, and give away your valuable suggestions.

Don’t be afraid to say what you want to. Most conversations start with (#) hash tags and here are a few resources to help you delve into the world of hashtag-triggered conversations on Twitter:

Also, find a way to hack your way into conversations. If you were into digital marketing, for instance, use hashtags like to get into instant conversations with people looking for answers.

#socialmedia #help
#socialmedia #question
#emailmarketing #help
#emailmarketing #question
#PPC #SEO #SEM #Blogging

You get the drift, don’t you?

Make use of Twitter’s ecosystem


Twitter, thankfully, has its own ecosystem of tools and directories for you to make use of. From Twitter analytics to Twitter directories, you have everything you need to automate, semi-automate, or just make your job easier.

Start with any of the directories below:


Play with Content Curation


If you love content curation, you may also curate content and semi-automate updates using:

Tweeted Times
LinkedIn Pulse
Mass Relevance

Many other tools are available for social analytics, social trends, and social signals. If you’d like to manage your Twitter account (along with other social media accounts), you could use HootSuite, Social Oomph, SendSocialMedia, Sendible, and Buffer for Business.

As a measure of appreciation, You may share this report with your friends, acquaintances, staff, and business associates.

How Twitter Gets You Big Wins, Only If You Behave

How Twitter Gets You Big Wins, Only If You Behave

Small businesses have a losing proposition on social media, and that includes Twitter.

All that futzing around with others’ content, engagement, conversations, tweets, retweets, favs, shares, and everything else that goes on out there is a major time suck in a way.

That’s time consuming. Here’s how:

Time spent on social media

Img Credits: Buffer Blog

And see how much time marketers & business owners whittle away on social:

TIme marketers spend on social

Img Credits: Buffer blog

Save time with Social

Neil Patel wrote a post on the Buffer blog to show that business owners spend 50% more time on social media than non-business owners. Sam Milbrath of HootSuite writes about how hard it is to scale up services (if you are an agency) and mange multiple accounts while have to schedule your updates on social media.

It doesn’t have to be that way thanks to technology. Armed with industry leading social media management tools such as HootSuite, you can practically scale your social media efforts.

Technology apart and putting social media awesomeness aside, there are a few things you should be doing on Twitter.

Here’s what:

Know what social media wants. Give it just that

Most businesses expect something from all the time and effort they put into social media management. They’d go like:

  • We want our fans and followers to grow over time.
  • Get us 12,546 Twitter followers by the end of 3 months.
  • What is Social Media ROI?

Here’s some news for you: there’s no way you can buy your way into people’s hearts.

Throwing money at social media is like paying every visitor at a dinner party to listen to non-stop pitching about your products and services, all night long.

Expecting fans and followers to grow is to assume that you are so awesome and that you are desperate for the world to like you.

All that is lame.

Social media is “social” media. Get social or get out. Grow organically or die.

Create a system. Now

You won’t be able to “wing” it on social. Because winging it takes all day. You’ll need a system. This is how it could be:

  •  Assign yourself exactly X number of updates per network, per day/week.
  •  Signup for a HootSuite Pro Account and use scheduling, auto-scheduling, or bulk uploads features to post updates into the future.
  • If you can, upload posts (counting up to 100s, if you have to) ahead of time using Bulk uploading and forget about it.
  • Well, you can’t really forget since your updates get some traction and love. When you do, retweet, fav, and thank people.
  • Get into conversations for exactly 30 mins a day, and no more than that.

Here’s the most important thing after you spend your 30 minutes: get off social media and focus on something else.

Focus on building relationships

When you are out there, having conversations or seeing new followers follow you or when you get into a live Tweet chat, it’s your opportunity to build relationships with real people. Focus on that.

  • Head out to their profile and see what they do. Who are these people?
  • Visit their websites, check out their blog posts, follow them back to stay tuned to their tweets, and support their cause.

Say, like this:

• Make your follow Fridays focused on one person/brand/company per #FF tweet. You know? Something like this:

Be good on social

Don’t get nasty. Don’t turn into a drone, and don’t overdo anything. That includes over using hashtags, as Hayley Mullen of Unbounce notes.

Also, stop using automated messages, not responding to all the love you get, hustling and peddling on social, and more.


How does Twitter work for you? What are you on Social for?


If you’d like to learn more on how to Make Twitter Work For Your Business, download my free guide now.