Growth hacking for eCommerce has a “short-term” ring to it — growth is fast but unsustainable. Growth hacking overrated and it demands more from you. Think of growth hacking for eCommerce as an intense sprint — good for short-term but hard to sustain for...
Last year (2021), I remember a series of striking conversations with several awesome folks on LinkedIn. What started off as a simple response to one comment on LinkedIn led to a series of conversations with several folks on LinkedIn (almost all of them were...
When is a marketing campaign good or bad? Say hello the question that pricks us all the most. How do you make that decision? If you are like most people, you’ll base it on “how it looks, and what your brain keeps nagging you about”, or “gut...
What is UTM tracking or UTM codes, you ask? UTM stands for Urchin Tracking Module — It’s a way to track campaigns, links, and ads by adding parameters to URLs. A UTM Builder (campaign URL builder or UTM generator as it’s sometimes called) is an easy...
This is the age of nocode. Thanks to nocode app development, you can build apps without code, and you should know — whether you are directly involved with building apps without code (or with code). I’ll harp about this until I can’t. There’s...
