by Ashwin Satyanarayana | Jan 12, 2022 | Video
What are some of the easiest ways to make and use videos for business you ask? Awesome question and that’s something that I struggle with every day and hence I am always looking for ways to actually make videos easily create an impact so that it adds value to my...
by Ashwin Satyanarayana | Jan 10, 2022 | Digital Marketing
The internet is full of the worst marketing advice. You can’t help it when 18-year-olds come in and become consultants. The bigger problem is when you follow these pieces of worst marketing advice and follow along. You can’t help it when people...
by Ashwin Satyanarayana | Jan 7, 2022 | Ecommerce
Growth hacking for eCommerce has a “short-term” ring to it — growth is fast but unsustainable. Growth hacking overrated and it demands more from you. Think of growth hacking for eCommerce as an intense sprint — good for short-term but hard to sustain for...
by Ashwin Satyanarayana | Jan 3, 2022 | Social Media
Last year (2021), I remember a series of striking conversations with several awesome folks on LinkedIn. What started off as a simple response to one comment on LinkedIn led to a series of conversations with several folks on LinkedIn (almost all of them were...
by Ashwin Satyanarayana | Dec 22, 2021 | Analytics
What is UTM tracking or UTM codes, you ask? UTM stands for Urchin Tracking Module — It’s a way to track campaigns, links, and ads by adding parameters to URLs. A UTM Builder (campaign URL builder or UTM generator as it’s sometimes called) is an easy...
