by Ashwin Satyanarayana | Oct 2, 2017 | Content Marketing
B2B marketing rules are hard to follow. I get it. B2B marketing often involves an extended sales process, is more geared towards companies (and not individuals, and the inherent complexity of B2B products and services. With B2B marketing, it’s also harder to identify...
by Ashwin Satyanarayana | Aug 2, 2017 | PPC
Whether you use Facebook ads, Google Adwords, or any other traffic sources, it’s imperative that you plan your campaigns the right way. If you don’t, you lose money. You’ll call it an experiment. You won’t get anything from it. You did hear...
by Ashwin Satyanarayana | Jul 26, 2017 | Digital Marketing, Email Marketing
Exactly 1 out of 143 clients in the last 3 years have bothered with email marketing A/B testing. It’s not surprising since many clients don’t even have “absolutely anything to do” with email marketing itself. I mean, who the heck bothers with the old and boring email...
by Ashwin Satyanarayana | Jul 24, 2017 | Digital Marketing
Disclaimer: This digital marketing sample plan is generic. Every business — depending on different circumstances — can approach this differently. Also, this is purely an organic marketing plan sample. Things are slightly different for paid advertising...
by Ashwin Satyanarayana | Jul 21, 2017 | Digital Marketing
Digital Marketing strategy isn’t easy to implement, but it’s not hard either. The mechanics of online marketing remain more or less the same. There are only so many channels you’ll work with and it doesn’t get fancy anywhere. The only variables are aspects that you’ll...
