Why a post on email marketing mistakes? Because chances are that you are doing every mistake in the book, as you read this (I know as I am doing it too). Email Marketing Is still effective, the use is on the rise, and it’s still the de facto mode of communication. As a business, it’s … Read more
Your website should normally be the first destination to help you start generating leads. It so happens that the importance of your website — as far as generating leads is concerned — is almost always overlooked. Most business websites aren’t even designed from a marketing standpoint, let alone generate leads. Whether you get 10 visitors … Read more
This isn’t an economics post. So, what’s the law of diminishing returns doing here? Read on Andrew Chen wrote an insightful piece of the Law of Shitty Click Throughs where he writes that everything new doesn’t remain new. What’s new and novel now doesn’t stay like that forever. He writes: “Over time, all marketing strategies … Read more
You’ve heard enough about the fact that email marketing truly makes money. For every $1 spent, it gets you $44 back, on average, according to the American Marketing association. Your email marketing stats are loud and clear. In terms of pure return on Investment, email marketing stands unbeatable to this day, although chatbots surely look … Read more
Note: Want to Build Stunning Emails for your Business? See how DesignModo’s Postcards can help change the way you design emails for your email marketing There are some email marketing rules you must follow. Checkout any of those email marketing stats and you’ll only wonder you didn’t start doing email marketing earlier enough. If you haven’t … Read more
The Online Advertising Vs Traditional Marketing conversion wouldn’t have been there, if it’s not for the circumstances. Online advertising, digital marketing, and the concept of Inbound marketing is gathering pace. Just not as fast and well-practiced as I’d like. If you asked me just a few years ago on what the best kind of marketing … Read more
Email marketing brings in the money, but only when you do email marketing the way you should. Sending out too many emails will make your subscribers rush for the unsubscribe button and sending less number of emails isn’t going to do you any good. But that’s only about the frequency of emails. Your autoresponders are … Read more
Note: Want to Build Stunning Emails for your Business? See how DesignModo’s Postcards can help change the way you design emails for your email marketing You don’t want to just use email marketing for the sake of email marketing. There’s no point in sending out email just because you thought had to. You get nothing from sending … Read more
Your digital marketing efforts are never complete with your own marketing stack — a set of chosen digital marketing tools that you’d use regularly — to achieve results.Now that there are tons of marketing tools and because there’s stiff competition among those software companies to outdo each other, it’s both good and bad for you.Good … Read more
Before you look out for digital marketing help (or any help whatsoever), make sure that you know exactly what you are looking for. You have no idea how many people are out there who have no idea what they need. If you don’t know what you need, how on earth will you ever get digital … Read more