Wondering what a personality layer? I’ll simplify: it’s a coat of paint you don’t have to wear. Because you already got a personality; you just don’t use it well enough. Hello, Reader Number 540,567? Feeling good? No. Ok, hang on. The web is funny, in a way. It tore down boundaries and expanded your opportunities … Read more
I couldn’t help but read all about Oliver’s journey – all the way from letting go of clients, to focus on a single-minded (or monomaniacal?) pursuit to let go all distractions, and focus on a few effective ways to do digital marketing to help promote his membership site (among others). He calls the rest of … Read more
96% of prospective clients I talk to obviously wants to do digital marketing. There’s curiosity, interest, enthusiasm, wonder, and a sense of fear. Most clients mean well for themselves and for their businesses. Some of them understand the power of content marketing. Since some clients are already used to traditional paid advertising on newspapers and … Read more
Message matching landing pages are crucial. Chances are that you are doing it right. Whether or not you run paid campaigns, your visitors should be able to click through an ad or a link and “land” on a landing page. It’s not fancy. It’s not “nice to have”. It’s imperative — whether or not you … Read more
So, you launched your business. Congrats. Someone is going to rub some of these Digital marketing Myths on you. Perhaps your business has been on for a while (the digital marketing myths, surprisingly, still apply). Hopefully, you have a site that’s built for speed, designed for success, and looks fabulous to boot. You worried about … Read more
If you thought email marketing is dead (in this day and age of raging social media use), you are wrong. Psssst….Here’s a secret: If you — for a moment — step out of the crowded Internet pathways of the United States, United Kingdom, Australia, and all the other developed nations, Email Is not even Born. … Read more