TL;DR: Linkiro helps you make every social media update count. Use Linkiro to make your calls to action (point to a landing page or your website) and generate leads or make sales.
According to Joshua Sophy of SmallBizTrends, the average marketer or small business owner spends around 20 hours per week on social media. More than 80% of those folks use several social media channels (as it makes sense for their respective businesses).
If you think about it, that’s a lot of time being spent on social media without much to write home about the returns on investment for each of those marketers or small business owners.
As if that didn’t bite you hard enough, the average life of a social media post isn’t much to be happy about either. Anna Sonnenberg of Copypress writes that most of the updates you’d put up on your social media channels won’t last more than a day.
Pamela Vaughan of HubSpot has actual data to suggest that the average shelf life of social media links is around 3 hours, at the most (depending on the social platform).
What does this mean for a business or a marketer who wants to get results from social media?
You need a strategic approach to social media, in a way that all the time and effort you put into your social media updates has to work in your favor (like, get you leads or help you make sales). This is in addition to other collateral benefits you get from social media such as impression, traffic, and building your network.
Distributing your content on social media is not a one-time job. You’d have to post social media updates everyday, all the time, forever and ever.
Each of your social updates will only have up to 3 hours (per update) to do what it’s meant to do.
But, how do you make sure that you get something back with each update you post on social media?
You might already know about Snip.ly — it’s a tool using which you can create some call to action buttons and smart bars to drive traffic or to get results. Now, you have a new kid in town called Linkiro.
How Linkiro Works?
After you sign up with Linkiro, create your CTA. Something as shown below:
Then, you’d have to get the links to any website you want to share with your audience. It can be a blog post, a landing page, a news article or anything from any website and you don’t need to be associated with that website at all.
So, say you want to share a blog post or a news article from TechCrunch or Huffington Post, you can collect the link (copy) and add it to your Linkiro dashboard to create a special link which you’ll now share with social media.
When people click on your link to read the content you just shared, they’ll visit the website or piece of content you shared while Linkiro shows up the CTA (Call to Action) you created earlier.
How to use Linkiro to Get Results
By results, you might mean to generate leads for your business. Or maybe you want to drive traffic organically to your purpose-built landing pages (designed for a specific purpose — mostly to generate leads),
Now, with each link you share on social media, you have the ability to direct traffic to any page of your choice by using the CTA (calls to action) you’ll create.
Allow your visitors to sign up as leads (on landing pages or on other pages of your website).
None of this is going to work if you don’t have an active presence on social media or without a solid social media strategy.
Without an audience on any of your social media networks, you won’t be able to make the most of all the sharing you’d do on social media.
If you do have an active social presence and if you have access to Linkiro, however, you can generate leads, make sales happen, or drive any other results you seek just by using the organic traffic you get to your website.
Share updates on social media channels for nothing. Instead, you can hope to make each of your social updates work for you with Linkiro.
Spend bucket loads on paid advertising (such as Google ads or Facebook ads) to get the same results you’d get just from your organic traffic.
Be lost and wonder how your social and SEO strategy can work together for your business. Finally, be able to connect your long-term SEO strategy (which gets traffic to your website) and social media strategy (gets you impressions, branding, traffic) and generate more leads or sales.
The struggle to generate leads off of your website is real. It’s an ongoing thing.
It never ends. After all these years, I am now beginning to think that your ability to generate leads off your website is a real test of value-based strategy.
The more value you give upfront, the more leads (and of better value) you create. But that’s the core of lead generation, and I presume you already know that by now. It’s another thing as to what you’d do by just knowing that?
As with most marketers, I struggle with lead generation. While I’ve been setting up lead generation programs, helping clients manage their lead generation, run Facebook ads and Google Adwords Campaigns, and so much more, I’ve never been able to do enough justice to myself and my fledgling business.
I truly believe that if you have a website, you should be generating leads. You generate leads not by just “asking”, but by making rock-solid, mouth-watering offers. You have to give something away to get something back (even if that’s just an email address).
Ultimate Resource KitToday, as we write this, email addresses are just as valuable as cash. Email marketing returns a whopping 4300% not because it’s got magic but because it’s the original value creation system.
For the purpose of this post, let’s just assume that you know all this already. You are serious about email marketing, you get decent traffic to your website, and you are looking to capitalize on that traffic.
Just how do you do it?
By using opt-in forms, slide-ins, and all sorts of lead generation mechanisms, setup right there on your website.
To do that, you’d need a handy, robust, efficient, fast, and a really easy-to-use tool like OptinMonster.
Now, OptinMonster has been around for a while. For all these years, it’s been helping thousands of businesses use their respective websites to generate leads through email opt-in forms, slide-ins, welcome gates, on-click pop-ups, and other such ways.
Of course, there are others in the same club. There’s Sumo. There’s Bloom Plugin from Elegant themes. There’s Rapidology.
Even Unbounce — a landing page builder — could help you quickly setup a sticky bar or an exit-intent pop-up.
OptinMonster has been building up its arsenal of features all these years and there’s just so much inside the tool that it just blows me away. Here are some of the features in detail, and how they help:
Lead Generation, in 5 minutes flat
You know what pisses off most business owners?
The need to click this and click that. Then, head over to a completely different tool and then click here and there. After everything is done, they’d still need to figure out a way to connect this tool with that tool.
Ok, I’ll admit it. I am a bit of a geek when it comes to lead generation technology of any kind. Give me Infusionsoft, Marketo, Pardot, Optinmonster, Growthfunnel and I’ll create a full-blown lead generation setup (email marketing autoresponders included) in 10 minutes flat.
I’ve tried every single tool in the market today, Worldwide. Trust me on that.
But Optinmonster surprised me. It felt like I was driving a 2-ton SUV all this while and I was suddenly planted in a supercar doing mad speeds.
From signup to my first campaign (see it right below this blog post), it took me exactly 4 minutes and 36 seconds (and yes, I timed it).
I jumped right into Optinmonster, created my first campaign (an opt-in form that shows up below every blog post), connected WordPress with OptinMonster, and deployed my campaign.
Just like that (it’s been 3 days since I launched the campaign and I got 5 leads so far).
Just before launching this, OptinMonster has a completely revamped version (5.0) with a new and improved drag and drop builder, a new display rules engine, and the ability to customize campaigns completely.
This means that you can now add countdown timers, images, videos, icons, and custom buttons absolutely anywhere on your designs.
You know what makes your visitors pop, sit up excited like a child, and truly take notice? It’s when you go relevant and hit a sweet spot between being creepy and really smart.
Geo-location targeting allows you to showcase content or use specific words (apart from the usual mention of the locale itself) and make your pop-ups or other lead generation elements highly relevant.
Research shows that about 61% of consumers would rather get offers that are relevant to them.
Here’s what OptinMonster has to say about Geo-location:
“You can use OptinMonster’s geo-targeting software to segment offers by climate and culture, so you don’t show offers for thick winter coats to your customers in the Florida Keys.
Instead, Geo-Location Targeting lets you swap images and offers, so you always make the right offer to the right customer at the right time. You can fine-tune your offers even more by combining our geolocation software with our advanced Page-Level Targeting options.”
Plus, there’s this thing about language. While English is popular, your visitors are likely to speak Spanish, French, Czech, Swedish, and Mandarin.
It makes sense to make that pop-up wear a language that best befits the visitor? With OptinMonster, you can do that.
While geo-location targeting is just the right fix for eCommerce stores, I believe every single website can use the powerful geolocation feature to fine tune the content (text, videos, and images) depending on where visitors come from.
In combination with Optinmonster signature exit-intent technology, page-level targeting, geolocation technology, and many other features, you truly have real power when it comes to how you make your offers.
You gotta love it when you see pop-ups and slide-ins working hard on a website.
But you know what’s even better?
Your visitors clicking on links with “intent”.
You see this line, and then you see this link which says don’t click me.
Let’s assume you clicked on it. When you did that, you showed “intent”. You wanted it. At least, you were curious (did you meet my cat?)
Monsterlink is incredible in that it’d let you paste a link somewhere (anywhere) on your website and that morphs into an opt-in form when visitors click on it.
Optinmonster’s Monsterlink technology is a 2-step process using what’s called as the Zeigarnik Effect — psychology principle says when people start something, they’re more likely to finish it.
The Inactivity Sensor “senses” inactivity on your pages and immediately jumps in to make an offer, to nudge, and to push towards that one thing you want your visitors to do.
The Inactivity sensor works on mobile, so use it to grow your email list, to make fine-tuned offers right there on the page, or to encourage your visitors to buy your products or services.
If you want more control on how this is done, you can also use Optinmonster’s timed display control or campaign scheduling to ensure that your message(or offers) are reaching out to your visitors at the right time.
Targeting & Retargeting, Taken to a Different Level
It’s bewildering just what Optinmonster can help you do with targeting. Here are all the targeting options available with OptinMonster:
Onsite Follow up Campaigns
Are your visitors on the pricing page? Nudge them to ask questions on pricing. Have your visitors been thumbing around with your product page? Thrown up a “free demo” offer — you do all that with page-level targeting.
Your visitors came in through another popular site (Product Hunt?) — make a special offer saying something like
“Special X% Discount for Product Hunters” or “Grab this special discount, Because we Love Reddit too”
With OptinMonster, you can also do retargeting (without spending any money) with Onsite retargeting and cookie retargeting.
That’s a lot of targeting, if you ask me (In a good way).
Optinmonster integrates with MailChimp, Drip, Google Analytics (also uses this to power Internal and campaign-level analytics).
Plus, Optinmonster integrates with several more tools (a snapshot below)
Using webhooks, you could integrate Optinmonster with virtually any other app that supports webhooks, and this also includes direct access to Zapier and more than 500+ apps if you need to.
Optinmonster is terrific, effective, and easy to use. You could literally get started with generating leads off your website today.
There’s lot more noise out there, customers have more choice than ever, more businesses launch their campaigns (or blogs or whatever) to add to the noise, and the cost of advertising goes up as you read this.
SEO agencies, Facebook advertisers, and all marketers will only tell you that they are willing to put in the work that they need to put in.
No one guarantees you anything (and they don’t have to). They exist only to do the actual work involved because you just don’t get it, you won’t do what it takes or you can’t or don’t want to do what it takes.
SEO companies or freelancers will help you develop content, set you out on a path for sustained organic marketing strategy, help you build links with proper outreach and publishing, and optimise your site for SEO.
They can get you traffic over a period of time.
Facebook advertisers will help develop a strategy, create and launch campaigns, help you marketing automation, and ensure that the whole Facebook marketing machine is set up for you.
They’ll make you ready to generate leads (and even bring in some sales).
Yet, there’s no escaping the fact that it’s getting harder to get a customer through the door. It’s even harder to keep them for long.
Nothing is going to change that. The question is: are you prepared? Here’s how to prepare yourself:
Expect the long haul
If you are just starting out today, don’t expect your blogging efforts to generate leads for you just yet. You’d be disappointed if you had over expectations when it comes to results. With the wrong expectations, you’d be frustrated with your blogging efforts even if you could hire a Seth Godin, Gary Vaynerchuck, or a Brian Gardner to write for your blog.
If you are blogging for your business, expect to spend years before your efforts lead to results. Anything else you expect gives you a heartache.
While PPC efforts provide you with results sooner, it won’t be perfect the moment you launch. You’d have to test, optimize, make tweaks, and be absolutely sure that you have winning campaigns on your hands.
None of all that work is going to happen in a day, so stop asking for it. You’d have a healthy heart and a healthy business to show for it at the end of it all.
What’s your USP again?
Most entrepreneurs are too quick to launch their businesses. How do I know that? I am one of them and I still struggle find a unique selling proposition for my own agency (still working on it)
The reason I am still working on it and my motivation to keep that effort going is because I know that it’s easier to get customers and also easier to run your business in a particular way when you work with a certain types of clients or when you have something very specific to offer or when what you offer is unique.
Being a generic business is alright (I lasted for 16 years without nothing special really, except that I do kickass work — and that’s expected from my clients anyway so that’s not unique).
Being unique, however, gives you an edge over your competition, makes it easier for you to align your campaigns and all the work you do in line with your USP, and also helps you scale easily.
More importantly, in our context here, it’s easier to attract clients with your USP firmly in place.
It’s profitable to be nice
Being nice? To get leads? You’ll be surprised just how much this matters.
I walked out of banks, refuse to visit a few restaurants, deny working with clients, ignored multiple solicitations — all because they weren’t nice to me. Those are big, International brands. Some were small vendors too.
Either way, they won’t get my money if they aren’t nice to me. I also don’t work with anyone if they aren’t nice.
I am sure you are like that too.
You are in business. You are not here for romance. You don’t have to put up with bullshit. As a business, you always have a right to deny service to anyone if they aren’t a good fit.
None of that means that you have a right to abuse anyone.
Be courteous when you are working with your customers, be exceptionally polite to them (even when you have to ask them to leave), provide customer service like your life — and certainly your business — depends on it. Hire employees, vendors, freelancers, remote staff, and partners knowing their value and knowing that your business depends on them.
No one cares about how frustrated you are that you have so many problems everyday as an entrepreneur.
All that people care about is how much you care about them, how you treat them, and how nice you are — at that moment, on this day, right now.
Treat people like shit and shit is exactly what you get.
Getting leads is getting harder, more expensive, and calls for a lot more than just a fancy logo and a name.
Given that, why do you want to make it harder than it should be?