So, with Unbounce Vs Convertri? Which one is better? Hard to tell. Easy enough if we dig deeper, eh?
The battle is on with the landing page builders and we see new landing page builders enter the market (almost on a weekly basis, if not sooner).
While Unbounce has been around for a while and has gradually improved to be the best landing page builder in the market today, Convertri is a rather new landing page builder or sales funnel builder that helps you create sales funnels fast.
Convertri seems to put the focus on “sales funnels”. Unbounce helps you build landing pages and sales funnels (but just doesn’t go shouting off the top of the roof).
Unbounce: Best landing Page Builder
Unbounce has been, is, and will be a landing page building tool that’ll be hard to beat. It’s one of the oldest, most feature-loaded, and extremely capable landing page builder which has everything you’d ever need as far as landing pages and sales funnels go.
Maybe it’s because the folks at Unbounce have been around for a long time to know exactly what their customers want. Or perhaps it’s the fact that Unbounce has always been a capable piece of software from the start.
With an exceptionally robust PPDD (pixel perfect Drag and Drop) landing page build canvas, you can virtually drag and drop elements anywhere on your sales pages, landing pages, and sales funnel pages.
You’d understand the value of being able to “drag and drop anywhere” when you need the freedom to do that but you’d not be able to when it comes to a few landing page builders (like Clickfunnels doesn’t give you that kind of creative freedom, for instance).
When you need the freedom to move text boxes, images, forms, and boxes around, you’ll be displeased with just how hard some landing page builders make it for you.
Sometimes you’d need to place your elements anywhere on the page (like the logo in the middle of a section, extend the image beyond the borders of a section, etc.).
The Unbounce Landing Page Building Experience
If you are the type who’ll learn better with just toying around or fiddling around, you should just go ahead and preview the Unbounce landing page builder yourself. It can’t get easier than that.
If you prefer to read, here you go:
Unbounce has a fluid, easy, intuitive, and fast landing page builder. It’s meant to make it really easy for you to build landing pages fast.
Your page consists of sections. Each section has elements. Every element can be customized (includes text, images, colors, separator lines, boxes, borders, forms, buttons, and more).
As on date, there are over 2000 free images in the Unbounce Image Library and over 850,000 free high-quality images and pictures from Unsplash, integrated right in the Unbounce builder, available for Enterprise, Premium, and Essential plans.
If you’d prefer to use your own images rather than the stock ones we provide, you can upload your own creations to your Unbounce Media Library and sort them by creation date, name, or file size so you’ll never lose your sweet images, ever.
Use any of those images and add them to your pages, blazing fast.
How to Build Sales Funnels With Unbounce
A lot of people think that Unbounce can only be used for single landing pages and not full-fledged sales funnels (essentially a set of landing pages connected together in a sequence or daisy-chained together).
For that reason, many folks usually go around to shop for sales funnels builders like Kartra, Convertri, and Clickfunnels.
You can build multiple landing pages, sales funnels, and a daisy-chained set of landing pages complete with thank you pages, upsell pages, cross sell pages, and even e-commerce checkout pages (I won’t recommend this).
To build multi-page landing pages and sales funnels with Unbounce, all you have to do is to build each landing page (as per your sales funnel workflow) and link one page to another.
You can also move the data that your visitors might fill on the opt-in page (the first page of your sales funnel) to other pages further down the funnel by using the “Post form data to a URL” option.
Or you can have form confirmation dialogs, go to some other URL, show an alert message on each page, or open the URL in a light box (and not a page).
Unbounce Integrations (virtually Unlimited)
Unbounce natively integrates with several tools, right out of the box. Recently, Unbounce got itself a separate tab for “integrations” as you build your pages.
For instance, you can connect your Unbounce pages with Mailchimp, Campaign Monitor, Aweber, ActiveCampaign, and others. Of course, Unbounce also integrates with other popular tools like Salesforce, Infusionsoft, Hubspot, and Marketo (you’ll need a premium account for that.
If you don’t see your favourite email service provider, your CRM, or any of the other tools from your marketing stack, you have the sheer power of Zapier.
Connect Unbounce + Zapier and there’s a chance that there’s absolutely no marketing tool that you can integrate with now.
Recently, Unbounce also launched Conversion Intelligence features, Smart Copy features, and several other features to make your campaigns smarter and faster.
Convertri: Is it an Alternative to Unbounce?
Convertri is the new landing page builder on the block, cofounded by Andy Fletcher because he realized that most landing page builders suck (and that’s not entirely true).
In an industry that’s already full of landing page builders, Convertri has its work cut out for it. Facing stiff competition from the likes of Unbounce, Leadpages, Landen, Clickfunnels, Instapage, Wishpond, and several others, Convertri has a steep hill to climb.
Having worked with Convertri for the last few weeks, I can confidently say that Convertri does have a chance. Given its pricing and the ease of use of the software itself, Convertri already beats Clickfunnels and Wishpond right out of the park.
As for the rest of the tools, it’s too soon for me to tell.
The Convertri Sales Funnels/Landing Page Builder
There are two kinds of landing page builders in this world. The ones that allow you to drag and drop elements “anywhere” on the canvas and the ones that are rigid and allow you to place elements only on rows and columns.
Both types of landing page builders have a role to play (and are built for certain kinds of audiences). Also, there are “good ones” and “not so good ones” for both the categories of landing page builders.
For Instance, LeadPages makes for a good case of rigid landing page design aiming for fast deployment (not too much tinkering there).
Clickfunnels is the “not so good” example of rigid landing page design where everything goes south.
Convertri’s landing page builder (the canvas) is decent enough. The builder is not “near perfect” like that of Unbounce, but it’s decent enough and you can design pretty much anything (but it’s more work than usual).
The Convertri Landing page/Sales funnel builder makes it easy for you to pick a template and start building your funnel right away. Change images, change the copy, move your elements around, and make changes to your elements as you wish.
You can change colors, element properties (like size, colors, position of the elements, etc.)
The fundamental building blocks of your landing pages and sales funnels with Unbounce and Leadpages are “sections”.
When you use Convertri, you don’t have “sections”. Instead, you use “panels”. Everything you put inside a panel is a section. You can then drag and move each of these sections as you want.
Not intuitive, but still works. Despite this weird little thing inside Convertri, it’s still better than Clickfunnels or Wishpond. Period.
A few things that Convertri scores with are the following (compared to Unbounce):
- Facebook Comments (but I don’t like to add Facebook comments on a landing page. Basically, anything that distracts people on a page is a no-no for me).
- Quizitri Quiz — add interactive quizzes on your page using this feature.
- Countdown timer — this is a good one and Unbounce doesn’t have this feature (there are several workarounds to add Countdown timers to Unbounce pages and funnels though).
While Convertri’s UX/UI and ease of use isn’t on the same level as Unbounce or landing pages, it gets the work done.
Look for any more flexibility than what you see above and you won’t find it with Convertri.
With Convertri, while you can add your Images, there’s no direct integration with something like Unsplash and there’s no public (royalty-free stock photos gallery) either.
Convertri Actions & Triggers
One good thing going for Convertri is the “actions” tab on the menu. You can decide to make elements visible or invisible, or have a button show up after a visitor spends X time on your landing page.
On Convertri, you can choose to select page triggers (applicable for the whole page) or element triggers (applicable for a chosen element, like a button).
Forms are important. You’d actually not be able to building landing pages or sales funnels without forms. For such an important part of landing pages or sales funnels, Convertri seems to have given little thought to forms as such.
With Converti, the forms (or the type of forms) you’ll build are limited. At the outset, building forms with Convertri might look like an uphill climb for you.
Forms with HTML? Google Forms? Webinar JEO form? Doesn’t quite fit the bill for me. With a drag and drop builder, I’d expect forms to be native (and drag and drop as well).
How to Build Forms With Convertri?
Instead of choosing “forms from HTML code” or Google forms, you have options to help you build forms easily and quickly with Convertri (some options have workarounds and will involve extra work):
Use WPforms, build your actual forms easily, and drop the code inside Convertri. Or..
Use the “Layers” option inside Convertri to create a form (this is the easiest, by far).
How do Convertri Forms Compare with Unbounce Forms?
With Unbounce, You’d pick the “form” element and place your forms anywhere on your page. Or you’d use a lightbox and place your form in the lightbox.
Like, forms are an integral part of Unbounce (not including Exit Intent pop-ups, opt-in bars, etc., which are directly linked to your lead generation workflows).
Unbounce forms are quick to create (drag and drop), completely configurable, and also come up with options to choose as to what happens after a form is filled (form conversions).
For instance, you can choose to show your thank you page as soon as a form is filled. Or choose to lead visitors to another URL altogether. These are marked as form conversions.
Note: The thank you page (or the other URL of a page that you’ll lead visitors to) is marked as a conversion and you can add relevant pieces of tracking code such as Google Ads conversion code or Facebook Pixel Event code on those pages to track conversions.
Convertri has a few integrations natively built-in and it covers several popular services that you’ll most probably use. Last time I checked, here’s the complete list of integrations available with Convertri.
You can easily connect your Convertri sales funnels and pages with Facebook. If you have an e-commerce store built on Shopify, there’s a direct connection possible with Convertri, of course.
Unbounce Vs Convertri: Pricing
There comes a time when you start paying attention to the tool itself and not the pricing. Between Unbounce Vs Convertri, pricing is a moot point.
Convertri pricing might look attractive, to start with, starting from $53 per month (paid annually). The pricing goes up to $166 per month for its most expensive plan. Monthly pricing is available too.
You’ll get the good stuff such as SSL, custom domains, free templates, and A/B testing for all plans. Depending on your plan, you’ll also get Dynamic Text Replacement as well.
Unbounce is priced similarly but with monthly billing options available. Unbounce starts from $99 per month and goes up to $499+ per month.
However, critical features such as Dynamic Text Replacement are available for all plans. You get higher traffic bandwidths, AMP-ready landing pages, client Sub-accounts, Limitless integrations, and an incredibly awesome support team when you go for Unbounce.