by Ashwin Satyanarayana | May 14, 2018 | Landing Pages
Quick question: Do you use drag and drop landing page builders or do you use HTML pages that are designed by your designers (and I am hoping you do use landing pages for your marketing campaigns)? In all my years of working as a digital marketing professional, I can’t...
by Ashwin Satyanarayana | May 9, 2018 | Email Marketing
Why a post on email marketing mistakes? Because chances are that you are doing every mistake in the book, as you read this (I know as I am doing it too). Email Marketing Is still effective, the use is on the rise, and it’s still the de facto mode of communication. As...
by Ashwin Satyanarayana | May 7, 2018 | Email Marketing, Marketing Automation
Your website should normally be the first destination to help you start generating leads. It so happens that the importance of your website — as far as generating leads is concerned — is almost always overlooked. Most business websites aren’t even designed...
by Ashwin Satyanarayana | May 4, 2018 | Digital Marketing
This isn’t an economics post. So, what’s the law of diminishing returns doing here? Read on Andrew Chen wrote an insightful piece of the Law of Shitty Click Throughs where he writes that everything new doesn’t remain new. What’s new and novel now doesn’t...
by Ashwin Satyanarayana | Apr 25, 2018 | PPC
Ever considered running evergreen PPC campaigns (budgets permitting, of course)? There isn’t a business that’d like leads and sales coming in only during parts of the year (even seasonal businesses wish that their business wasn’t seasonal). You want your leads and...
