by Ashwin Satyanarayana | May 4, 2018 | Digital Marketing
This isn’t an economics post. So, what’s the law of diminishing returns doing here? Read on Andrew Chen wrote an insightful piece of the Law of Shitty Click Throughs where he writes that everything new doesn’t remain new. What’s new and novel now doesn’t...
by Ashwin Satyanarayana | Apr 25, 2018 | PPC
Ever considered running evergreen PPC campaigns (budgets permitting, of course)? There isn’t a business that’d like leads and sales coming in only during parts of the year (even seasonal businesses wish that their business wasn’t seasonal). You want your leads and...
by Ashwin Satyanarayana | Apr 18, 2018 | Facebook Advertising
Facebook Advertising cost has already gone through the roof. You better know how to keep those costs down. Facebook is turning into a behemoth of an advertising platform with an incomparable number of visual formats for ads, the number of different campaigns you can...
by Ashwin Satyanarayana | Apr 13, 2018 | Business
Note: This is a guest blog post by Victoria Greene — She is a freelance writer and branding consultant. She updates her blog, Victoria Ecommerce, with news on the latest trends in the world of marketing, design, and ecommerce. Victoria has a drive for helping...
by Ashwin Satyanarayana | Apr 11, 2018 | Video, Tools for Work
The time for video creation has come (so the video creation tools will rule). You can’t run, you can’t hide, and you can’t get away by just typing. There was this maxim in the world of digital marketing, as we know it: “All brands are publishers” I think those days...
