by Ash | Sep 15, 2025 | SPF, DKIM, and DMARC
Wondering how to add DKIM to Google Workspace Gmail account — the one that you use to send organizational level emails to clients, vendors, team mates, and absolutely everyone else? This post is just for you There’s a way to “authenticate”...
![Marketing Tech Stack Debt Trap]()
by Ash | Aug 29, 2025 | Marketing tools
I know, that’s quite a mouthful. But it’s a mouthful of unhinged debt, if you don’t think about it. I once wrote about the problem with your marketing tech stack (maybe you don’t see that yet?). Marketing Tech Stack Debt — is the total amount of cash...
![7+ Top Email Marketing Platforms For SaaS]()
by Ash | Aug 20, 2025 | Uncategorized
Looking for the absolute best Email Marketing Platforms for SaaS? Is email marketing dead? Absolutely not. While behemoths like Mailchimp and Klaviyo dominate the conversation, a new class of intelligent email marketing platforms and tool is emerging (and will...
![5 Powerful eCommerce Dashboard and Reporting Tools]()
by Ash | Aug 18, 2025 | Analytics
eCommerce is growing at a rate faster than you can read this line and eCommerce Dashboard and Reporting tools keep you sane. Meanwhile, everything you do with your Shopify or WooCommerce has stories to tell you. Every click, view, and sale tells a story, making...
![Email Marketing Or Social Media? Pick What?]()
by Ashwin Satyanarayana | Aug 8, 2025 | Email Marketing and Automation
Email marketing or social media: What should I choose? It’s the age-old question for any business trying to make a splash online: Where should you focus your marketing efforts? Should you be constantly tweeting, posting, and reeling in followers on social media? Or...
![15 Shockingly Low Budget Marketing Tools(2025)]()
by Ashwin Satyanarayana | Aug 6, 2025 | Apps
Not all businesses have endless pockets. That’s where the appeal for low budget marketing tools is. Low budget marketing tools are a lifeline in an era where marketing tech can get pricey fast. They level the playing field, letting you scale campaigns...
![7+Promising Shopify Apps for Sales Funnels]()
by Ashwin Satyanarayana | Aug 4, 2025 | Ecommerce, Shopify
Ditch the guesswork. Discover the top Shopify apps for sales funnels that build, optimize, and automate or optimize every stage of your customers’ e-commerce journey for maximum conversions, retention, and Customer Lifetime Value (CLV). Everyone talks about...
![6 Best Shopify Backup Apps & Solutions]()
by Ashwin Satyanarayana | Dec 31, 2024 | Ecommerce
Without the best Shopify backup apps solutions, you are more vulnerable than a heavy-bagger Harley Glide (or Indian Chief, or whatever) on loose sand and gravel (or slush) up a hill all along the way. Recently, a client and I logged into their Shopify store only to...
![EComposer App: Your Answer to DIY Shopify Page Design]()
by Ashwin Satyanarayana | Dec 12, 2024 | Ecommerce
Shopify themes are not like WordPress themes. Not exactly. That’s where EComposer app for Shopify helps you. See how. Shopify themes are built using “liquid” — which isn’t something a busy, regular, stressed-out eCommerce brand owner...
![How To Use eCommerce Customer Service Scripts]()
by Ashwin Satyanarayana | Nov 29, 2024 | Ecommerce
Learn how to use eCommerce customer service scripts the right way and you’ll meet your goals like you meet yourself in the mirror. using customer service scripts for eCommerce is one the most natural ways to retain customers, build your brand, and turn your...
