Or digital advertising in general. but…you can’t ignore PPC rules (coz’ they cost you money). Stay with me, this is a long post. You’ll stay because you are wasting your money, time, resources, and yelling at your marketing managers or the agency you just hired. Maybe the issue is with you. It’s with your system. … Read more
In the year 2012, If Prestige Marketing’s Infographic is anything to go by – with due thanks to Pablo at Fortune 3 Blog — then ecommerce changes every few weeks or months. For instance, there’s been an increase of 400% in mobile searches between 2011-2012. At least 44% online retailers are investing more in mobile … Read more
You are an entrepreneur. You had a dream, you had an idea, and you took on this apparently lonely journey to defy odds, make your business work, and leave a legacy if possible. You took the massively daring jump, you are off the cliff now, and you probably got a website developed. Or maybe you … Read more
Facebook is the newest, in-demand destination in town. Lately, there’s been a lot of action on the ad inventory side and Facebook has been trying to do what it can to compete in the extremely competitive ad land scape. You can’t even put Facebook out of any kind of a media buying plan or off … Read more
Too many Google Adwords accounts are set up to lose cash. They have no structure, no meaning, and are usually a mess. Every time that happens, it’s a hole that continuously drains you off your ad budget. It makes you believe that you are spending for nothing. It’s a nightmare, a hell-hole, and obviously a … Read more
The Indian ecommerce industry is al set to touch a whopping $38 billion mark this year (2016) It’s 38, with a B. So, you have FlipKart, SnapDeal, Myntra, and many more but the market is only beginning to take shape. For the small business owners in India, there’s humongous potential. There are tons of niches … Read more
Web design is designer-driven. Designers are not marketers. These web design myths might bite you. There are three types of businesses: those that don’t have a website, those that have a run-of-the-mill, you-won’t-die-if-you-don’t-check-me-out website, and those that have websites that are like sales machines. It’s the sales machines that we need. I’ve been on exactly … Read more
They say that web hosting is akin to dating: it all looks awesome when it first begins but begins to turn sour as time goes by. This Flywheel review is about to show you how an ordinary host screws up your business:Things start creeping up on you slowly and then, it’s crash and burn. You’ll … Read more
While all that spam in Google Analytics isn’t helping, we already suffer information overload. As entrepreneurs and marketers, we do need data, analytics, stats, and references to base our decisions on. We need to do what we can to point exact areas of improvement on our websites to help convert better. Websites aren’t just code … Read more
Your WordPress website is vulnerable, subject to being dragged down by numerous images and a hundred other things you put on your site and is also susceptible to breaking down or getting hacked. Shared Hosting is a good start when you are just starting out but it cannot handle your website after a certain point. … Read more