by Ashwin Satyanarayana | Dec 26, 2016 | Digital Marketing
So, you launched your business. Congrats. Someone is going to rub some of these Digital marketing Myths on you. Perhaps your business has been on for a while (the digital marketing myths, surprisingly, still apply). Hopefully, you have a site that’s built for speed,...
by Ashwin Satyanarayana | Dec 21, 2016 | PPC, Facebook Advertising
How do Facebook ads work? Do Facebook ads make sense for your small business? Facebook ads can work great for your business. Only, if you do it right. Craig Smith of Expanded Ramblings thankfully curated some Facebook Advertising Stats. There are 4 million advertisers...
by Ashwin Satyanarayana | Dec 19, 2016 | SEO
Guest posting sucks. Unnecessarily made popular by SEO agencies and earnest bloggers, it gets way too much credit than it deserves. Have you been checking the web for guest posting opportunities? Did you honestly think that guest posting — for SEO, traffic, branding,...
by Ashwin Satyanarayana | Dec 16, 2016 | Content Marketing
Are you blogging for business? Great. Did you know that there are regular bloggers (solo) who do a much better job with blogging that entire businesses with fancy in-house teams? “We founded our startup last year. We are developing the prototype”“We are trying to get...
by Ashwin Satyanarayana | Dec 14, 2016 | Email Marketing
If you thought email marketing is dead (in this day and age of raging social media use), you are wrong. Psssst….Here’s a secret: If you — for a moment — step out of the crowded Internet pathways of the United States, United Kingdom, Australia, and all the...
by Ashwin Satyanarayana | Dec 12, 2016 | PPC, Facebook Advertising
Facebook ads rejected. It’s common, and there could be several reasons why that happened. I have clients who come to us repeatedly with a singular question: “My Facebook ads were rejected. Can you help?” Of course, we can help. Just not in a way you’d expect. I...
by Ashwin Satyanarayana | Dec 9, 2016 | Marketing
The only reason Influencer Marketing exists is that so-called “influencers” have a following and brands need exposure. It’s simple economics, but off late, it’s gone bad. On Instagram, for instance, there’s a big bad world of product...
by Ashwin Satyanarayana | Dec 5, 2016 | Wordpress
WordPress sucks. Partly because we let this happen. WordPress now accounts for 60.8% of the Internet, according to Kinsta. For many users, WordPress is a popular CMS owing to the huge community around the platform, plugins, managed hosting solutions, and thousands of...
by Ashwin Satyanarayana | Nov 30, 2016 | PPC
Ever worked with a shady PPC agency? Or even a shady SEO agency or a content marketing agency? You’ll really do well if you spot them from a mile away. I wrote a LinkedIn post recently about How bad advice can be harmful for your business. This is one of those...
by Ashwin Satyanarayana | Nov 28, 2016 | Website Design
You might not think of it much but with a single act or a choice of going for DIY Website Builders can save you at least about $7000, more or less when you are looking to design or redesign your website. How, you ask? We could just write a one-liner such as this:...
