We officially use Drip and Mailchimp as our email marketing tools of choice. You can read up our Mailchimp vs Drip comparison to figure out which one of these works better for your business. If you are using Drip, however, here are a few tips for you: Steal from the community Drip and LeadPages provide you with … Read more
Let’s just say that the Call to action is the hero. It’s the final nudge, the much-needed push, the last mile goodness, and the final torchbearer that completes the work you’ve set out to do. There’s virtually no effort, campaign, and on-ongoing effort today that ever be complete with that call to action. If all … Read more
MailChimp can teach you a thing or two about business, branding, and marketing. Why not? It does well for itself. We could learn from it. If you could, you’d be able to pick lessons from absolutely anything in your life. Your own experiences, from others, from the single-minded pursuit of an ant, the slyness of … Read more
Marketing automation mistakes spoil all the fun. Imagine your business working by itself (almost)? Which business doesn’t want that? You started your business with the thought that you’ll make money, streamline your business operations, and bring in some sort of a systematic way to continue to bring in cash and keep those elusive profits pouring … Read more
Wondering how to get traffic to a new website? There’s good news and bad. The bad news is that there aren’t any shortcuts in this post. There are no magic bullets. The good news is that with hard work, patience, and by sticking to basics, you can get traffic to a new website indeed. Each … Read more
If you are looking for ways to generate leads, it’s a good start. The good news is that you don’t always have to spend money on Facebook Ad campaigns, Quora Ads, LinkedIn Ads, and Google Ads campaigns or on any other medium. Plus, for all the effort you put into digital marketing, it’s sad to … Read more
There’s something about digital media that leads you to believe that you could take shortcuts, jump through the hoops, and change the dynamics of marketing and even interpret customer behavior differently. Writing crap and stuffing blog posts with keywords don’t work. Yet, the trend is still on. Social media has a “social” component to it, … Read more
Learning how to build email lists is the single best thing you’ll do for your business. I know you’d have read about it countless times, but that’s because it really is the underrated digital marketing channel out there. I wrote about why you should drop everything you are doing and why you should build a … Read more
Build subscriber lists and you’ll make more money than you thought. Do you have a list of your customers? If I asked you right away, do you have ways to build subscriber lists? Despite the push, many businesses don’t do it. New. Shiny. Revolutionary. Fancy We always want the next best thing. We watch out … Read more
The reason why you want to spend time building sales funnels is because you need to guide your visitors towards the steps you want them to take. You won’t last a day trying to manage your digital marketing efforts — organic or paid — without the help of the right set of tools to build … Read more