by Ashwin Satyanarayana | Jan 4, 2019 | Email Marketing, Uncategorized
Email marketing has an ROI of 4300% (now, it might be even more). Email marketing didn’t die. If you aren’t doing email marketing or if you are still focused on managing social media accounts or doing SEO like there’s no tomorrow, you are literally throwing money...
by Ashwin Satyanarayana | Jan 2, 2019 | Landing Pages
The importance of landing pages cannot be underestimated. Landing pages help you create dedicated pages built for conversions. Whether you are generating leads or pushing for sales (which you shouldn’t), landing pages are essential for your marketing mix. Your digital...
by Ashwin Satyanarayana | Dec 26, 2018 | PPC, Facebook Advertising
Are Facebook Ads expensive? Maybe, maybe not. Are you worried about your rising average Facebook Ads Cost? Do you still think you can generate positive ROI (Return on Investment) or ROAS, given the unstoppable rise in Facebook Advertising costs (and also on...
by Ashwin Satyanarayana | Dec 21, 2018 | Ecommerce
If you are wondering whether or not your e-commerce paid campaigns should have landing pages or not, you are wasting time. Every hour you waste is a clutch of new leads or sales you don’t get. TL; DR: Landing pages provide focus. They help remove clutter, eliminate...
by Ashwin Satyanarayana | Dec 19, 2018 | Digital Marketing
You know who Frank Kern is? You might or might not have heard about him. The trouble with digital marketing is that absolutely everyone you talk to is an expert at it. It’s alright if they don’t have a blog, they never added a line of code to their website, or that...
