by Ashwin Satyanarayana | Jan 24, 2022 | Social Media, LinkedIn
Want to quickly learn how to grow LinkedIn business page? You should. LinkedIn now has 800+ million professionals on the platform with at least half of them active on a daily basis. According to San Rathling, author of LinkedIn Inbound: Social Selling Strategies...
by Ashwin Satyanarayana | Jan 21, 2022 | Live Streaming
Wondering why live streaming is better than recorded videos? You’d think I am being ridiculous given that most people think that live streaming is hard, right? It might indeed sound hard(and maybe it is hard). Get live streaming right (and just get going), and...
by Ashwin Satyanarayana | Jan 19, 2022 | Ecommerce
Elementor for eCommerce helps you get a good start. But wait.. There are an estimated 24 million+ eCommerce sites in the world, according to these useful eCommerce stats from WPForms. But did you know that there are over a million+ eCommerce sites that don’t make more...
by Ashwin Satyanarayana | Jan 17, 2022 | Ecommerce
Customer support for eCommerce is a profit centre you’re probably ignoring at the moment and it’s not surprising why. Here’s a quick question for you: Just how much do you think customer support — as a business function –collectively earned for...
by Ashwin Satyanarayana | Jan 12, 2022 | Video
What are some of the easiest ways to make and use videos for business you ask? Awesome question and that’s something that I struggle with every day and hence I am always looking for ways to actually make videos easily create an impact so that it adds value to my...
by Ashwin Satyanarayana | Jan 10, 2022 | Digital Marketing
The internet is full of the worst marketing advice. You can’t help it when 18-year-olds come in and become consultants. The bigger problem is when you follow these pieces of worst marketing advice and follow along. You can’t help it when people...
by Ashwin Satyanarayana | Jan 7, 2022 | Ecommerce
Growth hacking for eCommerce has a “short-term” ring to it — growth is fast but unsustainable. Growth hacking overrated and it demands more from you. Think of growth hacking for eCommerce as an intense sprint — good for short-term but hard to sustain for...
by Ashwin Satyanarayana | Jan 3, 2022 | Social Media
Last year (2021), I remember a series of striking conversations with several awesome folks on LinkedIn. What started off as a simple response to one comment on LinkedIn led to a series of conversations with several folks on LinkedIn (almost all of them were...
by Ashwin Satyanarayana | Dec 22, 2021 | Analytics
When is a marketing campaign good or bad? Say hello the question that pricks us all the most. How do you make that decision? If you are like most people, you’ll base it on “how it looks, and what your brain keeps nagging you about”, or “gut...
by Ashwin Satyanarayana | Dec 22, 2021 | Analytics
What is UTM tracking or UTM codes, you ask? UTM stands for Urchin Tracking Module — It’s a way to track campaigns, links, and ads by adding parameters to URLs. A UTM Builder (campaign URL builder or UTM generator as it’s sometimes called) is an easy...