The internet is full of the worst marketing advice. You can’t help it when 18-year-olds come in and become consultants. The bigger problem is when you follow these pieces of worst marketing advice and follow along. You can’t help it when people write/say/do whatever they want to further their agenda. It’s impossible to stay away … Read more
Growth hacking for eCommerce has a “short-term” ring to it — growth is fast but unsustainable. Growth hacking overrated and it demands more from you. Think of growth hacking for eCommerce as an intense sprint — good for short-term but hard to sustain for long-term. It’s time to think about business for the long-term. Do … Read more
Last year (2021), I remember a series of striking conversations with several awesome folks on LinkedIn. What started off as a simple response to one comment on LinkedIn led to a series of conversations with several folks on LinkedIn (almost all of them were strangers). I got pumped. I was motivated. I was moved. I … Read more
When is a marketing campaign good or bad? Say hello the question that pricks us all the most. How do you make that decision? If you are like most people, you’ll base it on “how it looks, and what your brain keeps nagging you about”, or “gut feel”, or “just based on how it’s performing”. … Read more
What is UTM tracking or UTM codes, you ask? UTM stands for Urchin Tracking Module — It’s a way to track campaigns, links, and ads by adding parameters to URLs. A UTM Builder (campaign URL builder or UTM generator as it’s sometimes called) is an easy way to create UTM links This allows you to … Read more
This is the age of nocode. Thanks to nocode app development, you can build apps without code, and you should know — whether you are directly involved with building apps without code (or with code). I’ll harp about this until I can’t. There’s already a blog post dedicated to nocode website builders that you should … Read more
Heard of the video platform Dubb? Ever wondered why use Dubb at all? You have no idea what you are missing out on and there are more reasons than you think. If you are looking for reasons, I got them here for you 👇 By now, you shouldn’t need any convincing at all that video … Read more
Georgi Todorov of SEMRush recently compiled a titanic-sized compendium of Artificial intelligence stats (and it’s worth a look). Which brings us to Conversion Intelligence. The reason you need it and how it helps you launch smarter (and better) campaigns faster. Of those, let’s zero down on artificial intelligence stats, applied to Marketing. 40% of businesses … Read more
Bottlenecks in marketing are mostly our fault — I mean, it’s not like you are working on long manufacturing lines where things could go wrong. There are all kinds of bottlenecks in life, marketing, and business, agreed. But the bottlenecks in marketing are worrying. If you are a business owner (regardless of the size of … Read more
Data visualisation for marketing is a gift that you probably didn’t use yet.It’s one of those things that has the power to transform boring data into visually-rich, stunningly insightful, and an absolute treasure trove of information about your “results”. Visuals matter (even if it’s just you, trying to figure out how well your marketing is … Read more