Build websites that get results, you’d rather not build websites at all. I’ll repeat this forever until you listen.
This much I know for sure.
If your website just sits there with a few pages of information (about page, contact page, and what not) and if it doesn’t get your business what it needs (leads and sales), then there’s no point in having a website for your business at all.
There’s just really no need to spend on website design, hosting, or anything else that you’d think you need to spend on if your website doesn’t generate the results it was meant to be.
What results should websites get? It depends on the kind of website you have and what it was designed for.
- Blog – a single author, content-heavy, personalized website that gets traffic which has to be monetized accordingly. The way you judge the success of a blog is by just how much the blog makes based on the monetization method(s) it chooses.
- Online Publication is a blog with a multi-author or a multi-site site (preferably with WordPress Multisite). Performance metrics that matter are again tied to the revenue the online publication makes.
- Business website – built to help promote your business, to provide you with a start for your business branding, and to get your business leads and sales. How well it performs is determined by — you guessed it — How does the site manage to get you results such as leads and sales?
- eCommerce: You might sell products (and that’s when you’d need platforms like Shopify, WordPress eCommerce, and so on). Or you’d sell digital products and you’d need 3rd party hosted platforms like Podia, Payhip, and Thinkific.
Of course, you could have several variations for your website for each of the broad categories above.
For instance, a blog or an online magazine could very well be a way to promote affiliate programs. Or you could have specialist websites such as a classified site, a real estate listings site, a job board, etc.
First, we need to take a few things off the table (because I still see several small business owners requesting quotes for this).
- If you don’t want anything to do with complicated setup, maintenance, and other work for your business: choose easy-to-use website builders such as Strikingly, Mozello, Weebly, Wix, and more. Strikingly, for instance, allows you create websites in the time it takes for you to read this. Plus, you get the basics covered (hosting that can scale, a blog feature (and you should blog with a publishing velocity) and other features.
- If you want to take the WordPress route, you need a firm and reliable infrastructure for your websites to live on (Cheap hosting costs you more money than you think). The best hosting options are Flywheel, WPEngine, Kinsta, Cloudways, and 10Web (you also get 22+ premium plugins and services along with your hosting). Some of these are the best platforms for your website to be reliable and fast.
- You don’t need to hire developers or designers for websites of most kinds (unless you want to build another Facebook or TikTok). One option is to just pick WordPress as your CMS and use a combination of tools such as Elementor + Crocoblock or Divi to develop any kind of website you need. Or use Webflow and create any kind of website visually.
- Websites are websites. Landing pages and sales funnels are different — landing pages and sales funnels are high-performance pages (without clutter) built for conversions (such as leads and sales). They are built separately and then integrated with your website.
- For landing pages and sales funnels, you have options such as Unbounce, LeadPages, Simvoly, Instapage, Kartra, and several others. Just make a decision depending on your needs, your budget, and what you intend to achieve.
Once these are off the table, let’s look at a few things to ensure that your websites work for you.
Note: Most of the functions you need are either readily available (with any of the options you choose) or will require a little bit of arm twisting, tweaking, integrating, or working with various plugins (or apps) to make things work.
Don’t Be Cheap: It’s Your Brand
You don’t give out your name, title, and phone number on a tissue paper at a business meeting now, would you?
You wouldn’t want your customers or partners to think that you are cheap, that you don’t care about them or your own business.
That’s why it’s important to invest in the right platforms, the right hosting solutions, and the right ways to create your website in the first place.
Your website, your business, the results you get from your marketing, and the fate of your business — your decisions will impact how it all turns out to be.
Think Strategy First. Execution Follows Next
Most websites are built without a purpose — have a business? Get a website. That’s good as long as you don’t care about what your website achieves for you.
You’d be surprised to know that even pure offline business models can benefit from well-managed websites and a comprehensive digital marketing strategy.
Before you even think of creating websites, think about strategy. Think long and hard about what it is that you want your website to achieve over a period of time.
- Is it meant for content consumption (read blogs or articles, watch videos, listen to podcasts)?
- Is your blog or online magazine a way for you to grow your affiliate income? To become an affiliate partner? A way to help you make money online?
- Is your website a special purpose website — such as an online course catalog? A membership site? A listings site? A Classified site?
Bring Results with WordPress Plugins
Let’s say you had a WordPress website and a well-managed blog. You just wanted a way to generate leads by using content marketing or inbound marketing.
For this, apart from your website on WordPress itself, you’ll need pop-ups, slide-ins, exit-intent forms, and more.
Making the Case for NoCode Website Builders
Most brands are reticent (read: lazy) and most businesses won’t ever get anywhere close to the digital marketing activities — including the sheer work that goes into it.
For most such cases, ask yourself if you really need the full power offered by CMS solution at all (WordPress, for instance). You might not.
That’s why you should look at Nocode Website Builders: Simple, no-nonsense, and still capable.
Here are 23+ Nocode Website Builders you could use right away (and make time for marketing).
But No code website builders are all built the same. Some have issues.
Also, it’s a case of “to each, its own”. Ascend By Wix is a set of features to help you create forms, pop-ups, marketing messages, emails, and several other things you need.
However, Wix has its own ecosystem and it’s incredibly hard (or near impossible) to connect with your favorite marketing apps. If you wanted to use MailChimp or Drip with Wix, for instance, it’s not possible.
Weebly & Wix have its own ecosystem of apps likewise.
Think about the results you need from your website, choose your plugins or apps accordingly.
Don’t want to deal with complexity of any kind again? I highly recommend Strikingly
Note: If you are using WordPress, there are over 51,000+ plugins both free and premium to help you make the most out of your WordPress site. Which ones are the best, though? Find out now
Why Build Websites That Get Results?
The right question to ask is this: Why not? What exactly were you thinking when your website was designed and is up right now?
Learning how to build websites that get results for your business is the single best thing you’d do to get the right start.
After that, there’s a lot more work you’d need to do anyway. So, why not get the basics right?
If you aren’t building websites that get results, you shouldn’t bother. Period.