Marketing your eCommerce store is perhaps the most persistent, ongoing issue merchants have. Some free Shopify Marketing tools help ease the process and get to a default “Do it first, tweak it all later” mode. That’s a good thing for Shopify merchants since you don’t waste time on things you inadvertently waste time and resources … Read more
Learning how to write eCommerce product descriptions helps you drive up sales, inch closer towards desired customer lifetime value (CLV), boost average Order Value (AOL), lowers the incidence of returns, increases sales, and puts cash in your pocket. It sounds simple enough (and it partly is). Other part? You complicate it. Like, you complicate everything … Read more
No matter how many Shopify eCommerce checkout best practices I write about, it’s never going to be enough. Because eCommerce stores don’t do enough. It’s sad. It’s true. Thanks to Shopify, these Shopify checkout best practices don’t even need you to benchpress or lift boulders. If you use Shopify, all you have to do is … Read more
Google Bard for eCommerce marketing? Why not? While there’s Chat GPT, it’s use is limited (for free users) and is a paid product if you’d like to use it well enough. Now, don’t roll your eyes. I know that this is one of the many “How to Use Google Bard” posts that you’ll end up … Read more
Did you just set up a Shopify Store? Want to Run Facebook Ads For Shopify Stores? Are you staring at a big round “zero” on your Shopify’s Sales Dashboard? It could be depressing, to say the least. But that’s where everyone starts. You could do all the tootsie stuff like writing blogs, getting on social … Read more
Imagine this: you spend hours putting your blog posts together, sharing your posts on social media day after day, or maybe you spend on Facebook ads and Google ads. Regardless of what you do to get potential customers to your website, you are already trudging along uphill with the monster reality of shopping cart abandonment. … Read more
SMS marketing for Shopify stores (or eCommerce and businesses in general) is the low hanging fruit everyone ignores. Did you know that Americans check their incoming SMS messages around 47 times per day? The age group between 18-24 checks their phones for messages at least 86 times per day. There are a lot more interesting … Read more
Heard of Mechanic for Shopify? It’s a super app for Shopify Store Automation and it’s astonishing just how some apps worthy of mention just slip by sometimes. Mechanic by Lightward is a smart and super app, used for development and eCommerce workflow automation platform for Shopify. Shopify merchants, developers, partners, and agencies of all sizes … Read more
MailLite and Shopify — when they work together — is sheer bliss for your eCommerce business. Regardless of what you sell, you’ll need a robust email marketing solution to ensure that you work with captive audiences, build a pipeline, use smart automation for eCommerce, and more. Use Shopify and MailerLite to: There’s a lot you … Read more
To Increase website conversions should be a primary goal for eCommerce merchants. That goal, however, isn’t as easy as pushing a coin into a slot machine. The way it goes is this: You’d have to get hundreds of different things right just for a seat at the table of “possible, potential winners”. That’s it; that’s … Read more