Here’s the thing with eCommerce SEO approaches (and SEO in general) — everything you read (or watch or listen to) online is written by marketers for marketers — It’s a half-hearted attempt for eCommerce brands, small business owners, content creators, and bloggers. Why half-hearted? These eCommerce SEO approaches — propagated as absolute truth — isn’t … Read more
If you aren’t using automated eCommerce email marketing workflows, it’s a superpower you aren’t using. You could practically switch off all of your marketing campaigns, marketing dollar spends, and all the effort you take to promote Shopify stores and just focus on automated eCommerce email marketing workflows for all I care. Why, you ask? No, … Read more
Shopify POS is a powerful solution built to help you sell in-person, online, or go completely “omnichannel”. Shopify already powers more than 4.4 billion websites globally, processing $79.5 billion in average order value in 2022. According to DemandSage, Shopify also pulled in $5.6 billion revenue in 2022, has a market capitalization of $56.63 billion and … Read more
Without doing eCommerce Store marketing, you’ll only hear crickets and the sound of your head buzzing. It’s not enough to get a great idea, a minimum viable product, or setting up a great foundation for an eCommerce store; you have to do much more. One of those things that several entrepreneurs who start with eCommerce … Read more
Marketing your eCommerce store is perhaps the most persistent, ongoing issue merchants have. Some free Shopify Marketing tools help ease the process and get to a default “Do it first, tweak it all later” mode. That’s a good thing for Shopify merchants since you don’t waste time on things you inadvertently waste time and resources … Read more
Learning how to write eCommerce product descriptions helps you drive up sales, inch closer towards desired customer lifetime value (CLV), boost average Order Value (AOL), lowers the incidence of returns, increases sales, and puts cash in your pocket. It sounds simple enough (and it partly is). Other part? You complicate it. Like, you complicate everything … Read more
Shopify themes are not like WordPress themes. Not exactly. That’s where EComposer app for Shopify helps you. See how. Shopify themes are built using “liquid” — which isn’t something a busy, regular, stressed-out eCommerce brand owner should be worried about (or forced to tweak or scratch heads). Your eCommerce business won’t grow if you have … Read more
No matter how many Shopify eCommerce checkout best practices I write about, it’s never going to be enough. Because eCommerce stores don’t do enough. It’s sad. It’s true. Thanks to Shopify, these Shopify checkout best practices don’t even need you to benchpress or lift boulders. If you use Shopify, all you have to do is … Read more
Google Bard for eCommerce marketing? Why not? While there’s Chat GPT, it’s use is limited (for free users) and is a paid product if you’d like to use it well enough. Now, don’t roll your eyes. I know that this is one of the many “How to Use Google Bard” posts that you’ll end up … Read more
Did you just set up a Shopify Store? Want to Run Facebook Ads For Shopify Stores? Are you staring at a big round “zero” on your Shopify’s Sales Dashboard? It could be depressing, to say the least. But that’s where everyone starts. You could do all the tootsie stuff like writing blogs, getting on social … Read more