Google Ads has been around, for a long time. So much that Google Ads has developed and implemented advanced bidding strategies for you to help automate your bidding strategies, maximize your Google Ad Budget, and to help you achieve your goals with Google ads. Popular advice Google Ads automated bidding strategies make you believe that … Read more
Running PPC campaigns well-enough to make them work for your business is ridiculously hard — not because it’s really hard, but because a lot goes into a campaign and businesses don’t usually take their time out to ensure that they implement PPC best practices. Google ads or Facebook Ads might appear as if it all … Read more
PPC campaigns are fantastic, but PPC campaign mistakes (whatever the reason why these mistakes still happen) can be devastating. Businesses and brands all over the world take to digital paid advertising campaigns in the hope of getting all the goodness that digital campaigns can provide: Lower advertising costs Better ROI for ad spend. Flexibility when … Read more
What do you think is a platform today that boasts of engagement levels enough to grow your business to a level you never thought possible? Which platform gives you the best opportunity to engage and sell? You’ll be surprised to know: Facebook Messenger. According to Inc, With more than 1.3 billion users, 2 billion + … Read more
Ever considered running evergreen PPC campaigns (budgets permitting, of course)? There isn’t a business that’d like leads and sales coming in only during parts of the year (even seasonal businesses wish that their business wasn’t seasonal). You want your leads and sales pouring in, every day, each month, throughout the year, forever and ever. Evergreen … Read more
Facebook Advertising cost has already gone through the roof. You better know how to keep those costs down. Facebook is turning into a behemoth of an advertising platform with an incomparable number of visual formats for ads, the number of different campaigns you can run, the kind of audiences you can target, and the way … Read more
Did you ever try using Facebook messenger app ads? If you didn’t, it’s time you took notice. If Facebook has 2+ billion active users, and Facebook Messenger platform alone has a whopping 1.2 billion users and counting. Chances are that the next person you talk to, your next customer, your neighbor, my dog, and all … Read more
Facebook is truly a behemoth. As such, it offers several creative types that you could use for advertising. Regardless of your business, Facebook advertising is an incredible fit to help you do branding, reach out to as many relevant people as possible, to generate leads, to help push sales, and more. There are many kinds of … Read more
Do you even have to ask this question: “Do FB Ads Work?”. Yes, because Facebook Advertising isn’t for every business. Let’s be upfront about it while you can think whatever you want about Facebook and it’s advertising platform. Straight off the bat, Facebook does not allow a few verticals or industries to advertise on it’s … Read more
Facebook business ads are your first line of defence, especially if you are looking for fast growth and business traction. Facebook is already a social behemoth with literally every person on the planet spending half a day on it. If your business isn’t making use of this powerful platform, it’s already losing out on opportunity. … Read more