A machine won’t work if any of its important parts are missing. Similarly, your online campaigns will be abortive without landing pages. Why, you ask? Simply because the attention span of an average web user is diminishing. Meanwhile, the number of clickable links, content that can distract is growing on your website. Many online marketers … Read more
There are rules for retargeting you must follow. It’s not like you can pay your way to success. .Retargeting is the next best thing after sliced bread, the wheel, and the fire. Ok, you can add “The Internet” too. Retargeting is so good, so profitable, and so awesome that it almost hurts to “not” deploy … Read more
Love Adroll? Want to learn how to use Adroll with WordPress? Adroll is a popular tool to help you setup, launch, and manage retargeting campaigns across the web. Since more people now use WordPress, it makes sense to figure out how to use Adroll with WordPress. But, before that… Now, the trick is to build … Read more
How do Facebook ads work? Do Facebook ads make sense for your small business? Facebook ads can work great for your business. Only, if you do it right. Craig Smith of Expanded Ramblings thankfully curated some Facebook Advertising Stats. There are 4 million advertisers on Facebook, at the time of this writing. 70% of the … Read more
Facebook ads rejected. It’s common, and there could be several reasons why that happened. I have clients who come to us repeatedly with a singular question: “My Facebook ads were rejected. Can you help?” Of course, we can help. Just not in a way you’d expect. I mean, we are not going to take the … Read more
Ever worked with a shady PPC agency? Or even a shady SEO agency or a content marketing agency? You’ll really do well if you spot them from a mile away. I wrote a LinkedIn post recently about How bad advice can be harmful for your business. This is one of those things. You know that … Read more
Every visitor to your site is a result of some action you take or a dollar you spent (actual dollars or perceived value of your time). If you don’t start retargeting, you lose visitors. It hurts to see your efforts wasted. Given then it’s already hard enough to get relevant audience that says: “I can’t … Read more
Or digital advertising in general. but…you can’t ignore PPC rules (coz’ they cost you money). Stay with me, this is a long post. You’ll stay because you are wasting your money, time, resources, and yelling at your marketing managers or the agency you just hired. Maybe the issue is with you. It’s with your system. … Read more
Facebook is the newest, in-demand destination in town. Lately, there’s been a lot of action on the ad inventory side and Facebook has been trying to do what it can to compete in the extremely competitive ad land scape. You can’t even put Facebook out of any kind of a media buying plan or off … Read more