Learning how to use smart tags for dynamic text replacement and to run smart personalization campaigns is not “geeky”.
You can do it as easy as writing an email. The lack of intent is missing though. For many marketers and business owners, the daily grind of marketing puts things like “personalization” as something that’s “nice to have”.
If it’s not already important yet, personalization is the next big thing 5 years from now (and will continue to do so).
In the sea of “Dear customer” or “Hey You!” marketing messages that pollute everything you see or hear, personalization in your marketing strategy has a humongous role to play.
Subsequently, using all this as a part of your marketing takes you that much close to creating relationships with your visitors (including existing customers and prospects) at scale.
Why use Personalization in Marketing?
Tyson Quick of Instapage is quick to remind us that marketers and business owners can target their audience by demographics, life events, or purchase intent.
You can also target visitors based on behavioral patterns, and much more with personalization.
Personalization can help you scale, reduce acquisition costs by as much as 50% and lift revenues by 5 to 15 percent.
By using personalization, you can increase the efficiency of marketing spend by 10% to 30%.
According to studies by Jupiter Research and Annuitas Group, brands that use personalization see significant increases in customer engagement, 20% more sales opportunities, and 18x more revenue.
So with all the goodness of personalization for marketing out there, are all businesses running over themselves to implement it?
A McKinsey survey of senior marketing leaders finds that only 15 percent of CMOs believe their company is on the right track with personalization.
That percentage is for the big or medium sized companies. Certainly, many smaller businesses, freelancers, agencies, and others aren’t using personalozation.
I can bet that there’s “zero” personalization (except for a few special ones already using it).
How To Use Personalization?
There are geeky ways to do this, of course. But there are much simpler ways to use personalization.
One such way is to use dynamic text replacement and smart tags with OptinMonster.
OptinMonster’s Smart Tag Campaigns allow you to easily personalize your website with dynamic smart content for higher engagement and conversions.
Using OptinMonster Smart Tags & Dynamic Text Replacement
OptinMonster already gives you a huge number of ways to collect leads from your website including MonsterLinks™, exit-intent pop-ups, Gamified Wheels, floating bars, and geolocation targeting.
Now, with OptinMonster Smart Tag Campaigns, you have smart tags and dynamic text replacement (depending on date, time, geographic location of your visitor, whether your visitors are already a part of your email subscriber list, and more).
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When applied, and when done right, this is how your OptinMonster Smart Tag campaign will look like:
You can create smart tag campaigns to hyper-personalize your marketing efforts.
Use form data tags, date tags, time tags, geographical tags, campaign name tags, or tags based on a customer’s journey.
With OptinMonster, you can create predefined tags (as you deem fit) or use existing smart tags.
When you create your own custom tags (and not the predefined smart tags that OptinMonster already provides for you), you can use:
- Query Arguments
No, it’s not as geeky as it sounds. Learn more about how to use smart tags with OptinMonster.
Effect Of Personalization For Marketing
You could power up your marketing campaigns by using a lot of personalization options such as names, dates, or by geographic locations.
For instance, lets’ say you were launching a webinar for the whole world to see.
You might want to add a distinct “special little something” for your existing customers and those who are already a part of your email list.
Personalize your campaigns by using pop-ups, landing pages, full-page welcome mats, and floating bars.
Reflect on little things like names, emails, dates, and names of cities.
Using names on pop-ups? Sweet.
Showing a geo-targeted call to action? Bang on.
It’ll look like this:
With OptinMonster Smart Tag campaigns, your campaign will default to something like “hey there” or just “Get The Report” (going by the example above).
Furthermore, it’s time to bring in the power of personalization to your marketing now.
How are you going to use personalization in your marketing? What are you going to do to make your campaigns that much more special for your customers?
Learn more about the Smart Tag Campaigns by OptinMonster
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