Note: I am not an affiliate for Clickfunnels but I use Clickfunnels for clients sometimes.
Clickfunnels is building an army of affiliates. There are many affiliates already leading to tons of information which could be unfairly biased and one-sided. I don’t give rat’s shit about what affiliates think. I obviously don’t care what the folks at Clickfunnels think.
All I care about is that you make the right decisions.
This is a completely non-biased review. I am happy for you if you decide to use it. My intent is to tear it apart and build it back together so that you can make an informed decision.
If you’ve been around on the Internet and if you have anything to do with Internet marketing, digital marketing, or sales funnels, you’d have heard of Clickfunnels
Clickfunnels promises you to help setup full-fledged “sales funnels” at the click of a button.
A few more clicks here and there and you can work off a set of templates and setup entire sales funnels within no time.
Drag and drop. Just like that.
The clickfunnels full package gives you bells and whistles on top of the sales funnels building feature set that you’d get anyway.
The premise of Clickfunnels is that you’d be able to setup full-fledged, working, and high-converting sales funnels for your business.
The question is this: Would you be able to pull it off without clickfunnels? Is it hyped? Are there any alternatives to clickfunnels or is there a cheaper workaround to this instead of having to shell out $300 per month?
Is Clickfunnels Worth it?
The starting price for Clickfunnels is $97 monthly and the Etison(Full Suite) will set you back by $297 per month.
I’ve used Clickfunnels for my clients before (and I still do) and I am in the right position to tell you whether or not Clickfunnels is perfect for you (or not).
You see, what you get with click funnels is this:
- Ability to setup funnel pages quickly. Pages like Opt-in page, interstitial pages for upsells and cross sells, and the “thank you” pages.
- Clickfunnels has auto responders (emails) features using which you can do lead nurturing. All the good stuff about automation is somewhat possible with clickfunnels.
- You have a way to do A/B testing for every single page that’s a part of your funnel. Like do A/B testing for your main landing page, do A/B testing for even for your thank you page.
- You have a way to create membership sites with Clickfunnels. After your leads signup, they can gain access to exclusive membership areas that you can create and maintain.
- Clickfunnels has integrations with Stripe and Paypal. This allows you to accept payments for your products, services, or membership sites at the end of the sales funnel.
- Clickfunnels has features to allow you to recruit, manage, and pay affiliates.
- Obviously, you have all the metrics and analytics you need to review your campaigns, funnel performance, conversions, and sales (on top of A/B testing results).
Total Cost: $300 per month
Remember that the $300 per month is only for Clickfunnels. You’d still have to spend on getting traffic to your sales funnels such as
- Blog posts (if you hire others to write for you)
- Social Media
- Email Marketing (You’ll still need standalone email service providers such as Mailchimp, ConvertKit, or Campaign Monitor). If you have a huge list of subscribers (or multiple lists), your email marketing costs will make up for a sizable chunk of your budget.
- Any amount of money you’d spend for paid traffic (including Native Advertising, Facebook Ads, and Google Adwords).
- Any other expenses for people, tools, or advertising that you might be spending on.
Let’s try a Clickfunnels Workaround:
- You could build all the landing pages, thank you pages, and other funnel pages using Unbounce ($50 per month). Unbounce allows you to have as many landing pages, funnel pages, and thank you pages as you need. Plus, it also comes with A/B testing. Did you also know that Unbounce happens to have the best drag-and-drop page builder engine in the world?
- For accepting payments, you could just use Stripe or Paypal. Another alternative would be to signup for Shopify’s Button ($10) and have all the good things that come with ecommerce built right into your funnels.
- I’d never recommend Clickfunnels if you want to build a serious membership site. If your focus is to run a membership site, forget clickfunnels. It’s reportedly still buggy and customer service is virtually non-existent. Chris Lema has tons of information on what exactly you should be doing if your business has anything to do with membership site models. Chris already published many posts focusing on comparing the best membership site plugins and you should bookmark his entire list of blog posts on WordPress Membership plugin options.
- For running an Affiliate program, you’d just need to spend $500 one-time for ShareaSale and you’ll have a whole army of affiliates already waiting to signup with you and then to promote your products and services.
Total cost: $50 + $10 + [ Variable for Membership, one-time] + [one-time ShareaSale merchant deposit]
You could manage to do everything for a fraction of the cost that you’d have to shell out for Clickfunnels.
What’s Clickfunnels Really good for?
If you are the kind of a person who doesn’t like to touch code, doesn’t like to waste time building multiple pages, and want everything basic to happen from a single platform, Clickfunnels is awesome for that.
If you don’t mind the $300 price tag, you’d be able to deploy sales funnels in a few minutes, launch an affiliate program for your business, and even have marketing automation kicking off after your leads start coming through.
For serious business owners and marketers who don’t like the DIY approach, Clickfunnels is really for you. If the thought of working with different platforms and tools only to stitch them all together is daunting for you, go for Clickfunnels by all means.
However, watchout For These Before Investing In Clickfunnels:
Any product with an army of affiliates tends to have hype around it. Too many blog posts and even videos extolling the virtues of the product. I am not against affiliates (they do what they have to do). But this is also when you have to watch out for the hype and look even more carefully than you normally would.
I know of a few other products like The New Kajabi and SamCart for instance.
The Drag and Drop Builder
The Clickfunnels Drag and Drop builder is good – it allows you to tinker with your pages, build exactly what you want, and you also have templates to start out with.
The page builder itself, however, is much like what you get with Leadpages. The page builder makes use of prefixed columns and rows (along with various elements that you can insert). The issue is that you never get a real, fluid, and completely flexible page builder this way.
You’ll have to stick to your rows and columns.
Unbounce, on the other hand, is fluid. You can literally click, hold, and drag any element absolutely anywhere on your pages without getting cornered into a row or a column.
I find that awesome. But you take a call…
I don’t like any product that tries to do too much.
Clickfunnels tries to do too many things at once (and they mean well for you, Mr. Marketer and Mr. Entrepreneur).
But just because they threw a funnel pages builder, an affiliate program manager, analytics, and A/B testing together, Clickfunnels wants to charge you an arm and a leg for it.
One, there’s a question of feature overload. Plus, there’s also a question of whether you’d really have to spend so much to get those features packaged into a single account.
For this reason, all these features could seem intimidating for first-time users (any idea why clients came asking us for help?).
Just like Unbounce, Clickfunnels keeps track of the number of visitors to your funnel pages. Now, the difference is this:
Unbounce tells you that you’d spend say $50 for every 5000 visitors in a month. When you cross that limit, you’d be asked to upgrade.
I don’t see pricing details for overage in bandwidth for Clickfunnels. What happens when you cross 50,000,000 visitors in a month? God only knows.
Non-responsive customer support
I’ve heard plenty of stories from my clients about Clickfunnel’s non-responsive support. They don’t bother explaining things to you after you signup and become a customer.
Here’s what Miles Beckler has to say:
Their feature set is bloated so that means that it’s not going to be easy for you to figure out how to:
- Setup a custom domain for your funnels
- Change URL paths to memorable URLs
- Figure out how to add important tracking elements such as Facebook Ad Pixels, Google Adwords Tracking Codes, Retargeting scripts, etc.
This is from what I know. I faced these challenges when I went about building sales funnels for my clients.
Have you used Clickfunnels or do you use it right now? How do you find it? What did you do with it? Please do share your story.