Are you guilty of ignoring thank you page design? I am certainly guilty of it. Let’s say Molly visits your website (looking for a problem for her solution). She isn’t entirely convinced how the solution is going to look alike, so she’s browsing. She...
B2B marketing is boring. The rallying call to bring out brilliant B2B marketing campaigns now reflects a desperate need. Where B2C brands (DTC marketing) are colourful, fun, witty, and even exciting; B2B marketing campaigns are boring, filled with jargon, and it all...
If you are trying to figure out how to bulk update meta descriptions for blog posts (also pages) to help improve your rankings, refresh older blog posts, and to help boost the CTR of your search impressions, you are already well-ahead of the pack. Most businesses...
Why a blog post on Nike Email Marketing Campaigns, you ask? There’s always something to learn from the best (even if you have opinions about that). Founded in 1964 and headquartered in Toronto, Canada, Nike is one of the biggest brands there is. From its...
This Shopify review is being updated in 2022, for all the things that Shopify platform now has available for you. eCommerce is a multi-billion dollar industry and the good news is that it’s an opportunity for everyone. No high barriers. No stupid politics. If...