Ecommerce is a multi-billion dollar industry and the good news is that it’s an opportunity for everyone.
No high barriers. No stupid politics.
If you have a dream, and have products to sell, ecommerce is your way out.
According to Mashable, U.S. consumers spend $1,200-$1,300 per year online, but that number will increase by 44%, to $1,738, by 2016. In that year, eCommerce sales are expected to hit $327 billion.
Magento Go (cloud-based derivative of the popular Magento platform) doesn’t exist apparently, and for Small businesses who’d like the Do It Yourself approach, Magento now has the hosted partner solution model with Pixafy starting at $89/month.
That’s a little steep.
Here’s why you should stop wasting time and switch to Shopify:
Expensive is more expensive than you think
While there’s a softalicious that can do a 1-minute quick install, you’d either have to buy a reasonably good Magento theme or get one custom developed. This alone costs you hosting and the price for the template. If you are not technically inclined, you’d look for help to install your Magento theme and only adds to your expenses.
With Shopify, there’s no need to configure databases, look for PHP5 availability, worry about hosting, wonder if you should continue with your shared hosting or look for dedicated servers (and pay for those).
If you work with Magento, you’d have to work with modules. These modules can cause conflict, have API restrictions, and can cost you a bomb.
Really, you should install, set off, and work on your business instead of worrying about all things technology.
Data insecurity Kills Your Business
Ecommerce isn’t like blogging. There are products with product related information. You are likely to store your customers’ credit cards and payment information. Getting hacked is probably the end of your business, so to speak.
If, for any reason, you lose customer information, email lists, credit card lists, or your own financial data along with customer data, you’d go belly up.
Shopify is a protected wall-garden. It’s a fortress. Since it’s not Magento (open-source) and is not used in volume, the chances of getting hacked are less.
Shopify “owns” everything from hosting to your checkout process. It takes care of data security, security breaches, software upgrades, and any other vulnerability issues.
You can just sit and collect cash from your bank deposits.
Focus on marketing, and not the platform
Consider this: if you are in business, there’s tons of work you need to do for marketing. Do you have time to work on the backend? Worry about hosting? Setup and install modules? Figure out why your checkout process doesn’t seem to work?
Leave the heavy lifting like servers, hosting, database, configurations, backend techno mumbo-jumbo, and everything else that takes you away from your business to folks at Shopify and work on your marketing.
Shopify themes already exist so you don’t have to get a new one developed. Next thing you know, you should be uploading product photos, descriptions, and do blogging. Then get on social media and build your list.
Shopify will take care of everything else, thank you.
Work with something beautiful
Code is a mess. It’s ugly to look at. For everyone else except developers, code is meaningless. If you are a business owner, code is nothing for you.
Instead, when you login into your ecommerce platform dashboard, you should be working on something beautiful. You’d need an intuitive dashboard that shows numbers that matter.
The folks at Lucid path Consulting actually liken Shopify’s interface to that of an iPhone (Magento is like Linux or was it the green screen monster computers running on DOS?)
Shopify is beautiful – from the themes to the platform backed, from the frontend to the dashboard, and from the store to your cash register.
Talking about cash registers, Shopify has bells and whistles such as Online POS, mobile POS, and much more.
There are apps. There are more apps
Here’s the favourite part, and we absolutely love this. As if all the good things about Shopify weren’t enough, the Shopify app store is a treasure trove of various apps that you can use to make your eCommerce business work.
Marketing, sales, social media, inventory, accounting, reporting and shipping – you have apps for all of these.
Shopify is fast and capable
Finally, Shopify stores are super fast, agile, and capable of taking all that traffic you can throw at it. Meanwhile, it’s underbelly is massive which gives you the capacity to handle massive numbers of customers.
The belly, by the way, can also take unlimited traffic, product inventory, and a lot more. If you worked with Magento with that kind of capacity, traffic management, and customer management, the resulting PHP-heavyness would break the servers, your head, or make the customer happily leave for your completion (which is likely to be on a Shopify Store).
Move to Shopify now. Tell me when your store goes live.