by Ashwin Satyanarayana | Jun 14, 2017 | Marketing Automation
Disclaimer: I used Hubspot on behalf of clients, and I am HubSpot Certified Inbound Marketer (which is an indication of my understanding of Inbound Marketing, and not Hubspot). I don’t use Hubspot. This post is more like I am writing out what I am thinking when I am...
by Ashwin Satyanarayana | Jun 12, 2017 | Video
Online Video is big; it adds life and vitality to your business. If you are an individual, it helps you grow an audience, boosts your credibility, and allows you to tell your story. Instead of just waxing eloquent about the impact of videos on your brand and your...
by Ashwin Satyanarayana | Jun 9, 2017 | Email Marketing
B2B Marketing emails — and the B2B marketing email examples shown here — always do a tight-rope walk: Should you be serious and sound all corporate-ish or should you dare write out personalized emails? I only have two recommendations for using an email...
by Ashwin Satyanarayana | Jun 5, 2017 | Paid Media
Sponsored articles, sponsored content — or whatever you want to call it — has been popular off late. Publications make money from it. For many bloggers, it happens to be a great source of revenue. Sponsored content (and no, we aren’t talking about native...
by Ashwin Satyanarayana | Jun 2, 2017 | Digital Marketing
Wondering what a personality layer? I’ll simplify: it’s a coat of paint you don’t have to wear. Because you already got a personality; you just don’t use it well enough. Hello, Reader Number 540,567? Feeling good? No. Ok, hang on. The web is...
by Ashwin Satyanarayana | May 29, 2017 | Wordpress
On the last count, there were easily more than a billion websites on the Internet. Over a third of those websites are powered by the leading key platforms: WordPress, Joomla, Drupal, and Magento. Of those, more than 60% of websites are on WordPress alone. Now, Sucuri...
by Ashwin Satyanarayana | May 24, 2017 | Apps
This Teachable Vs Podia post is only the start of the big sets of comparison I made for the last few years. There are several more comparisons with Podia that I’ll be publishing on an ongoing basis. Or, standalone reviews such as this Thinkific Review For a long...
by Ashwin Satyanarayana | May 22, 2017 | Conversion Optimization
Wondering how to use Google Optimize? You are at the right place. The one thing that digital marketing allows you to do that traditional advertising cannot is the ability to test out every single pixel on a web page to try to make these web pages work to the maximum...
by Ashwin Satyanarayana | May 19, 2017 | Digital Marketing
I couldn’t help but read all about Oliver’s journey – all the way from letting go of clients, to focus on a single-minded (or monomaniacal?) pursuit to let go all distractions, and focus on a few effective ways to do digital marketing to help promote his membership...
by Ashwin Satyanarayana | May 5, 2017 | Social Media
So, you know that social media is big. You use social media. You are probably active. You took the pain of setting up your social media accounts for yourself (personal branding?) and for your business. Now, you strive to keep your social media accounts active. You go...
