TL; DR Quick question: When it comes to email marketing, should you use Plain text Vs HTML emails? What should you use, and why? Answer: Mostly plain text. Sometimes HTML (always optional). I no longer have the time or the patience to convince clients when they come asking as to whether or not they should … Read more
You got to love LeadPages and Drip Combo. Leadpages is a landing page builder and Drip is an email marketing automation tool. Together, they form the backend of your sales funnels — and that’s something you’d absolutely need to generate leads, nurture leads, and make sales happen. But wait. Why pick Leadpages and Drip as … Read more
Why a post on email marketing mistakes? Because chances are that you are doing every mistake in the book, as you read this (I know as I am doing it too). Email Marketing Is still effective, the use is on the rise, and it’s still the de facto mode of communication. As a business, it’s … Read more
Your website should normally be the first destination to help you start generating leads. It so happens that the importance of your website — as far as generating leads is concerned — is almost always overlooked. Most business websites aren’t even designed from a marketing standpoint, let alone generate leads. Whether you get 10 visitors … Read more
You’ve heard enough about the fact that email marketing truly makes money. For every $1 spent, it gets you $44 back, on average, according to the American Marketing association. Your email marketing stats are loud and clear. In terms of pure return on Investment, email marketing stands unbeatable to this day, although chatbots surely look … Read more
Note: Want to Build Stunning Emails for your Business? See how DesignModo’s Postcards can help change the way you design emails for your email marketing There are some email marketing rules you must follow. Checkout any of those email marketing stats and you’ll only wonder you didn’t start doing email marketing earlier enough. If you haven’t … Read more
Email marketing brings in the money, but only when you do email marketing the way you should. Sending out too many emails will make your subscribers rush for the unsubscribe button and sending less number of emails isn’t going to do you any good. But that’s only about the frequency of emails. Your autoresponders are … Read more
Note: Want to Build Stunning Emails for your Business? See how DesignModo’s Postcards can help change the way you design emails for your email marketing You don’t want to just use email marketing for the sake of email marketing. There’s no point in sending out email just because you thought had to. You get nothing from sending … Read more
We officially use Drip and Mailchimp as our email marketing tools of choice. You can read up our Mailchimp vs Drip comparison to figure out which one of these works better for your business. If you are using Drip, however, here are a few tips for you: Steal from the community Drip and LeadPages provide you with … Read more
MailChimp can teach you a thing or two about business, branding, and marketing. Why not? It does well for itself. We could learn from it. If you could, you’d be able to pick lessons from absolutely anything in your life. Your own experiences, from others, from the single-minded pursuit of an ant, the slyness of … Read more