Pre-launch eCommerce Marketing strategies allow you to hit the ground running, gear up for a firm path to revenue, create buzz, and build hype. Pre-launch strategies for eCommerce are what trailers are for Hollywood movies. eCommerce itself, meanwhile, is growing faster than you can imagine. According to Kinsta, more than 95% of purchases will happen … Read more
Shopify just rejigged its already incredible checkout. The new Shopify One Page Checkout is now more stable, faster, intuitive, and it’s all on “one page”. See what’s new with the world’s best checkout now. Much like the Shop Pay, One page checkout is a streamlined checkout process that allows customers to complete their purchases on … Read more
Why should you look for the top eCommerce support tools? Coz’ Customer support is pure money on the table. That’s why. Earlier, in a blog post titled customer support for eCommerce, I wrote about how some 8000 brands surveyed by Gorgias revealed that great customer support has led to a whopping $1.1 billion in extra … Read more
Customer retention strategies, if you ask me, are more important than all of the collective hustle it takes to get new customers. Think about it. People don’t buy the very first time they see your brand and know about your business. [If they do it, it’s attributed to luck]. Luck is not a strategy and … Read more
Retargeting is a powerful way to engage potential customers and encourage them to take action. See some of the best Shopify retargeting Apps to help take your eCommerce business to the next level 👇 Retargeting marketing campaigns use the power of advertising that follows your potential customers around the internet, reminding them about your brand … Read more
Here’s the thing with eCommerce SEO approaches (and SEO in general) — everything you read (or watch or listen to) online is written by marketers for marketers — It’s a half-hearted attempt for eCommerce brands, small business owners, content creators, and bloggers. Why half-hearted? These eCommerce SEO approaches — propagated as absolute truth — isn’t … Read more
If you aren’t using automated eCommerce email marketing workflows, it’s a superpower you aren’t using. You could practically switch off all of your marketing campaigns, marketing dollar spends, and all the effort you take to promote Shopify stores and just focus on automated eCommerce email marketing workflows for all I care. Why, you ask? No, … Read more
Without doing eCommerce Store marketing, you’ll only hear crickets and the sound of your head buzzing. It’s not enough to get a great idea, a minimum viable product, or setting up a great foundation for an eCommerce store; you have to do much more. One of those things that several entrepreneurs who start with eCommerce … Read more
Marketing your eCommerce store is perhaps the most persistent, ongoing issue merchants have. Some free Shopify Marketing tools help ease the process and get to a default “Do it first, tweak it all later” mode. That’s a good thing for Shopify merchants since you don’t waste time on things you inadvertently waste time and resources … Read more
Learning how to write eCommerce product descriptions helps you drive up sales, inch closer towards desired customer lifetime value (CLV), boost average Order Value (AOL), lowers the incidence of returns, increases sales, and puts cash in your pocket. It sounds simple enough (and it partly is). Other part? You complicate it. Like, you complicate everything … Read more