Looking for easy SEO tips? Why not, right? The whole world is looking for “easy”.
Let’s just switch that word out to something that’s more honest and achievable — like, long-term, medium-easy-to-hard, and sustainable SEO practices.
With more than 40,000 searches conducted on Google every “second”, it’s just breathtakingly beautiful to even think about the scale of search.
Sadly, most businesses, brands, and individuals don’t take advantage of the power of search.
Some bloggers do try (shaming several full-fledged businesses), but that’s for another day.
Those 3.5 billion searches per day and 1.2 trillion searches per year worldwide must mean something for your business.
To be found, to be discovered, to get you leads for your business, and to help you grow your business. This is Inbound marketing, in all its glory.
Note: Easy SEO tips or not, this depends on you, the resources you can marshal, execution, commitment, and being able to produce content in a certain way. Skip this, and there’s no SEO for you. Most bottlenecks in marketing and SEO come about due to entrepreneurs themselves, among other things.
Let’s get right into it. Here are some easy SEO tips any business can follow (without crashing your bank):
#1: Get the Structure right: URLs, Formatting, & More
It feels horrible (read: nauseating) when I still see websites with zero respect for structure. Either the founders are completely arrogant or the SEO agencies they work with have no clue (which is more of a norm).
You can’t have domains like the following:
Get the link structure right.
Main domain: yourdomain.com
subdomains (if any): get.yourdomain.com or try.yourdomain.com or youdomain.com/whatever
No, you don’t need multiple blogs (for one company). One brand, one blog. Start another one if you need to.
The blog posts themselves need formatting love too — the title always gets H1 tag. Subtitles get anything from H2 to H4.
Use Bold for highlighting something important.
Note: Always link back to previously written articles or blog posts. Link out to other bloggers, non-competing sources, statistics, research, and more.
#2: Blogging For SEO
The good news? Many businesses are waking up to the powerful benefits of blogging.
Bad news? They don’t blog at all, they don’t blog enough, or they focus on all the wrong things while trying to get blogging work for their businesses.
The first step is to start with a blog and publish content.
Here are some ways to do that:
Your blog content strategy starts with blogging about topics and clusters of topics that your actual potential audience is looking for. If you are real estate company/agent, write about trends, tips, insights, market movements, mortgages, house buying tips, and so on.
Break this content down into three different groups:
Top of the funnel (general information your ideal customer is searching for — tips, insights, news, trends, and more).
Middle of the funnel content — delve slightly deeper (nudging visitors closer to your sales funnel(s) on topics to do with how you help solve problems, how your products and services work, and more).
Finally, you have the bottom of the funnel content which services as the final push for visitors ready to take the plunge. Most comparison pieces Product A Vs Product B, eCommerce product pages, and landing pages do well here.
The biggest open secret to success with blogging (depends on how you define success) is publishing velocity: the consistency with which you blog.
This consistency trumps everything else you do such as keyword research, writing super-long posts, and whatever else you do.
Use Semrush for basics like Keyword research, Backlink audits, finding keyword gaps, and more. Or maybe use Ahrefs. Or stick to free tools from Google (KW planner and others).
Your blogging efforts are a part of content strategy. You have content strategies in place because you have a business to run (even if your business is pure content production).
Optimize blog posts for lead generation. If you are not doing this, what are you doing?
Blogging is SEO; SEO is blogging. Period.
#3: Social Media for SEO
You thought social media was just about “being social”? It is, but it’s also a lot more.
Your Tweets, LinkedIn posts, LinkedIn articles, LinkedIn newsletter editions, LinkedIn brand page, Pinterest updates, and most other things also show up on search, ultimately giving you more exposure.
But social signals, social content, and your social profiles will all help you get found on search as well.
Let’s take LinkedIn for instance. Apart from being discoverable on LinkedIn platform itself:
- Articles that you write and publish on LinkedIn (natively, using LinkedIn publishing) help you get found on search (good for your personal branding on LinkedIn).
- Your LinkedIn newsletter gets found on search.
- LinkedIn Events, LinkedIn videos, LinkedIn live streams, and even LinkedIn posts get found on search.
The same applies to your Tweets on Twitter, Pins on Pinterest, among others.
I know you are on social media everyday; might as well use it well to nudge your business towards the better side of it.
#4: YouTube Videos For SEO
YouTube is the second-biggest search engine after Google (and Google owns it).
Creating videos and optimizing video SEO not only helps with your videos getting discovered on YouTube Search itself but also helps your videos get found on the usual Google searches as well.
People are usually presented with a YouTube video (if available for search terms) before typical text-based blog posts or other content is presented.
Imagine what this can do for your discoverability?
Plus, YouTube videos stay on (unlike Social media posts that’ll die in 3.5 hours or so, according to HubSpot and Bit.ly).
Youtube videos — even those that are several years old — continue to send traffic to your website (as long as you have links in your descriptions and YouTube Video cards). Just like blog posts (above) do.
We aren’t even done yet (multiple benefits? Yes, please).
If your YouTube videos are around a cluster of topics, you can also turn them into online courses.
Yes, you can.
#5: Page Speed For SEO
Google is clear about this: faster page speed equals better search visibility for your website (and hence your business).
Some of the best hosting options otherwise include the following:
or NameCheap if you are looking for a budget option.
#6: Optimize Each Page Of Website
It helps if the titles and descriptions for your website pages are optimized for search. In plain speak, this means that you write the titles and descriptions in ways that try to match what your potential customers are looking for (and not what you think it should be).
For WordPress, you can use plugins such Yoast (I use it on this site), RankMath, SmartCrawl by WPMUDEV, All-in-one SEO, and more.
#7: SEO with Content Assets
Apart from everything you do (above), you also have the opportunity to expand your content asset base as a part of your content marketing efforts.
For instance, you could use Visme or Canva to whip out infographics and share them as a part of a relevant blog post, share it on Infographic hosting websites, use them for guest blogging on other blogs. Then, learn to optimize your images for SEO.
Or you could create interactive PDFs (share elsewhere or on your own sites).
Likewise, you’d have several lead magnets you created for lead generation — PDF check lists, eBooks, white papers, case studies, and more.
You can repurpose these, share them as it is, use it as collateral to be shared on other sites (and thereby generating valuable backlinks), and more.
#8: Practice Diligent SEO Housekeeping
This is the part where SEO is dull, boring, and almost mind-numbing. That’s why I saved it for the last.
SEO housekeeping is just like housekeeping itself — something that must be done or you’d be living in filth.
Some SEO housekeeping tasks include:
- Adding more content or updating your previously written blog posts.
- Backlink audits, including removing toxic links
- Checking for broken links and updating links as needed
- Expanding more on previous blog posts.
- Linking to newer blog posts from older blog posts (as is relevant).
Here’s a video explaining SEO housekeeping in detail.
Do you chase fancy SEO techniques or are you focused on these easy SEO tips for long-term and sustainable methods?