We officially use Drip and Mailchimp as our email marketing tools of choice. You can read up our Mailchimp vs Drip comparison to figure out which one of these works better for your business. If you are using Drip, however, here are a few tips for you: Steal from the community Drip and LeadPages provide you with … Read more
Blogging generates leads. Most people just don’t get it though. One of the most frequent questions ever asked, in all my 16 years of doing digital marketing is this: how long before blogging generates leads for your business? The answer (you won’t like it): depends. Before you ask that question, there are many other questions … Read more
Let’s just say that the Call to action is the hero. It’s the final nudge, the much-needed push, the last mile goodness, and the final torchbearer that completes the work you’ve set out to do. There’s virtually no effort, campaign, and on-ongoing effort today that ever be complete with that call to action. If all … Read more
MailChimp can teach you a thing or two about business, branding, and marketing. Why not? It does well for itself. We could learn from it. If you could, you’d be able to pick lessons from absolutely anything in your life. Your own experiences, from others, from the single-minded pursuit of an ant, the slyness of … Read more
Marketing automation mistakes spoil all the fun. Imagine your business working by itself (almost)? Which business doesn’t want that? You started your business with the thought that you’ll make money, streamline your business operations, and bring in some sort of a systematic way to continue to bring in cash and keep those elusive profits pouring … Read more
Wondering how to get traffic to a new website? There’s good news and bad. The bad news is that there aren’t any shortcuts in this post. There are no magic bullets. The good news is that with hard work, patience, and by sticking to basics, you can get traffic to a new website indeed. Each … Read more
You know that landing pages are important. But these landing page design flaws could kill any chances you have. You’ve heard about landing pages and maybe you even use landing pages for absolutely every interaction where you expect a certain action to take place (like sign up for newsletter or sign up for whatever). The … Read more
Facebook is truly a behemoth. As such, it offers several creative types that you could use for advertising. Regardless of your business, Facebook advertising is an incredible fit to help you do branding, reach out to as many relevant people as possible, to generate leads, to help push sales, and more. There are many kinds of … Read more
If you are looking for ways to generate leads, it’s a good start. The good news is that you don’t always have to spend money on Facebook Ad campaigns, Quora Ads, LinkedIn Ads, and Google Ads campaigns or on any other medium. Plus, for all the effort you put into digital marketing, it’s sad to … Read more
Do you even have to ask this question: “Do FB Ads Work?”. Yes, because Facebook Advertising isn’t for every business. Let’s be upfront about it while you can think whatever you want about Facebook and it’s advertising platform. Straight off the bat, Facebook does not allow a few verticals or industries to advertise on it’s … Read more