Front page designs for websites or hero sections of your home page is prime real estate, but most website owners and marketers treat it like garbage. Ideally, for maximum conversions, home pages should be built like landing pages. Front page designs for websites must convert. Landing pages are designed with a singular goal in mind: … Read more
You heard that you should grow your list. It’s repetitive, and it feels like a rallying cry Internet-wide. Marketers, Smart businesses, bloggers, and online publishers — they all swear by email marketing. Why? What’s so sexy about the “un-sexy” email? I used to tell everyone who cares to listen that email marketing is like the … Read more
Clay Collins, founder of Leadpages, wrote about The Centre Thesis, he dwells on the future of marketing technology. He writes: “In a lot of ways, traditional all-in-one marketing software is on a collision course (albeit a long one) with irrelevance. Five years ago, traditional marketing suites could actually be the go-to solution for handling all … Read more
Disclaimer: I used Hubspot on behalf of clients, and I am HubSpot Certified Inbound Marketer (which is an indication of my understanding of Inbound Marketing, and not Hubspot). I don’t use Hubspot. This post is more like I am writing out what I am thinking when I am shopping around. I don’t use it only because … Read more
Online Video is big; it adds life and vitality to your business. If you are an individual, it helps you grow an audience, boosts your credibility, and allows you to tell your story. Instead of just waxing eloquent about the impact of videos on your brand and your profits, let’s explore how video achieves miracles. … Read more
B2B Marketing emails — and the B2B marketing email examples shown here — always do a tight-rope walk: Should you be serious and sound all corporate-ish or should you dare write out personalized emails? I only have two recommendations for using an email marketing system that can help you grow your list and run a … Read more
Sponsored articles, sponsored content — or whatever you want to call it — has been popular off late. Publications make money from it. For many bloggers, it happens to be a great source of revenue. Sponsored content (and no, we aren’t talking about native advertising which is a completely different thing) is when you’d pay … Read more
Wondering what a personality layer? I’ll simplify: it’s a coat of paint you don’t have to wear. Because you already got a personality; you just don’t use it well enough. Hello, Reader Number 540,567? Feeling good? No. Ok, hang on. The web is funny, in a way. It tore down boundaries and expanded your opportunities … Read more
On the last count, there were easily more than a billion websites on the Internet. Over a third of those websites are powered by the leading key platforms: WordPress, Joomla, Drupal, and Magento. Of those, more than 60% of websites are on WordPress alone. Now, Sucuri found more than 11,000+ infected websites of which 75% … Read more
This Teachable Vs Podia post is only the start of the big sets of comparison I made for the last few years. There are several more comparisons with Podia that I’ll be publishing on an ongoing basis. Or, standalone reviews such as this Thinkific Review For a long time now, I’ve always wanted to get … Read more