Sponsored articles, sponsored content — or whatever you want to call it — has been popular off late. Publications make money from it. For many bloggers, it happens to be a great source of revenue. Sponsored content (and no, we aren’t talking about native advertising which is a completely different thing) is when you’d pay … Read more
Wondering what a personality layer? I’ll simplify: it’s a coat of paint you don’t have to wear. Because you already got a personality; you just don’t use it well enough. Hello, Reader Number 540,567? Feeling good? No. Ok, hang on. The web is funny, in a way. It tore down boundaries and expanded your opportunities … Read more
On the last count, there were easily more than a billion websites on the Internet. Over a third of those websites are powered by the leading key platforms: WordPress, Joomla, Drupal, and Magento. Of those, more than 60% of websites are on WordPress alone. Now, Sucuri found more than 11,000+ infected websites of which 75% … Read more
This Teachable Vs Podia post is only the start of the big sets of comparison I made for the last few years. There are several more comparisons with Podia that I’ll be publishing on an ongoing basis. Or, standalone reviews such as this Thinkific Review For a long time now, I’ve always wanted to get … Read more
Wondering how to use Google Optimize? You are at the right place. The one thing that digital marketing allows you to do that traditional advertising cannot is the ability to test out every single pixel on a web page to try to make these web pages work to the maximum benefit. You have limited resources … Read more
I couldn’t help but read all about Oliver’s journey – all the way from letting go of clients, to focus on a single-minded (or monomaniacal?) pursuit to let go all distractions, and focus on a few effective ways to do digital marketing to help promote his membership site (among others). He calls the rest of … Read more
So, you know that social media is big. You use social media. You are probably active. You took the pain of setting up your social media accounts for yourself (personal branding?) and for your business. Now, you strive to keep your social media accounts active. You go all out to make sure that you are … Read more
If your business has a Facebook Business Mange (which you mostly should) and if you have anything to do with Facebook Advertising for your business, you should use your Facebook Business Manager. It’s built for businesses so why won’t you? Let’s address the “Why” first: Facebook launched “Business Manager” to separate your personal Facebook account from … Read more
96% of prospective clients I talk to obviously wants to do digital marketing. There’s curiosity, interest, enthusiasm, wonder, and a sense of fear. Most clients mean well for themselves and for their businesses. Some of them understand the power of content marketing. Since some clients are already used to traditional paid advertising on newspapers and … Read more
This Adroll review is continuously updated as Adroll launches (or removes) features and capabilities as a platform. As a marketer or as an entrepreneur, what you need today is full-funnel optimization. Your sales funnel will never be complete without retargeting. Before that, there’s the work of setting up the funnel first. Broadly, there are four … Read more