by Ashwin Satyanarayana | Oct 13, 2017 | Marketing Automation
Most myths are useless. Some of them hurt. Marketing automation myths are no different. A Salesforce State of Marketing report pegs that over 67% of marketing leaders currently use a marketing automation platform (thank you Jordie Van Rijn of Email Monday for that)....
by Ashwin Satyanarayana | Oct 6, 2017 | Digital Marketing
Digital marketing minimalism is a hard concept to follow; just like minimalism itself is. What do Joshua and Ryan who run The Minimalists and Courtney who runs BeMoreWithLess have in common? They are minimalists. The advocate the need to get rid of all the crap you...
by Ashwin Satyanarayana | Oct 4, 2017 | Digital Marketing
The problem with most of us is that we conveniently believe that we are always doing the best we can with respect to everything. We barely even scratch the surface of what we can really do. When it comes to digital marketing, we have a tendency to stick to what...
by Ashwin Satyanarayana | Oct 2, 2017 | Content Marketing
B2B marketing rules are hard to follow. I get it. B2B marketing often involves an extended sales process, is more geared towards companies (and not individuals, and the inherent complexity of B2B products and services. With B2B marketing, it’s also harder to identify...
by Ashwin Satyanarayana | Aug 2, 2017 | PPC
Whether you use Facebook ads, Google Adwords, or any other traffic sources, it’s imperative that you plan your campaigns the right way. If you don’t, you lose money. You’ll call it an experiment. You won’t get anything from it. You did hear...
by Ashwin Satyanarayana | Jul 26, 2017 | Digital Marketing, Email Marketing
Exactly 1 out of 143 clients in the last 3 years have bothered with email marketing A/B testing. It’s not surprising since many clients don’t even have “absolutely anything to do” with email marketing itself. I mean, who the heck bothers with the old and boring email...
by Ashwin Satyanarayana | Jul 24, 2017 | Digital Marketing
Disclaimer: This digital marketing sample plan is generic. Every business — depending on different circumstances — can approach this differently. Also, this is purely an organic marketing plan sample. Things are slightly different for paid advertising...
by Ashwin Satyanarayana | Jul 21, 2017 | Digital Marketing
Digital Marketing strategy isn’t easy to implement, but it’s not hard either. The mechanics of online marketing remain more or less the same. There are only so many channels you’ll work with and it doesn’t get fancy anywhere. The only variables are aspects that you’ll...
by Ashwin Satyanarayana | Jul 19, 2017 | Uncategorized, Landing Pages
Let me the clarify at the outset: Best landing page design for me is something that brings in results. Anything more is welcome, but nothing less. Looks don’t matter. I don’t care about anything else except for the singular reason the landing page is being...
by Ashwin Satyanarayana | Jul 17, 2017 | Apps
Quick question: Do you use Dropbox? What do you think is the secret behind the success of the behemoth? Any guesses? The answer: Referral programs. Dropbox now claims a $1B revenue run rate and is cash flow positive. Dropbox’s affiliate program – which is a very...
