You know what? If you are doing any Landing Page Design Mistakes, you are seriously embarrassing yourself. On top of that, you are losing out on opportunities while throwing marketing dollars down the drain. Landing pages are the single most important element in your sales funnel. There’s just no point in sending traffic to a website … Read more
There’s a lot of bullshit marketing advice out there and I am worried that you are spending way too much time reading that same advice and wasting away even more time before you end up working every day in a way that makes a difference to your business. Forget blogging, SEO, social media, PPC, and … Read more
Why bother with “another” Facebook Advertising Guide? Because when we spend our own money to run our own campaigns, our insights and perspectives are pure gold. But wait. How big is Facebook advertising, you ask? According to Craig Smith of Expanded Ramblings, there are more than 4 million businesses and individuals using the platform to … Read more
While this is a MailChimp Vs Drip tug of war blog post, I use both. I want you to think and decide which one works for you best. MailChimp, you very well know, is an absolute gem of an email marketing software. Recently, they had let out their automation tools for everyone to use, and … Read more
Front page designs for websites or hero sections of your home page is prime real estate, but most website owners and marketers treat it like garbage. Ideally, for maximum conversions, home pages should be built like landing pages. Front page designs for websites must convert. Landing pages are designed with a singular goal in mind: … Read more
You heard that you should grow your list. It’s repetitive, and it feels like a rallying cry Internet-wide. Marketers, Smart businesses, bloggers, and online publishers — they all swear by email marketing. Why? What’s so sexy about the “un-sexy” email? I used to tell everyone who cares to listen that email marketing is like the … Read more
Clay Collins, founder of Leadpages, wrote about The Centre Thesis, he dwells on the future of marketing technology. He writes: “In a lot of ways, traditional all-in-one marketing software is on a collision course (albeit a long one) with irrelevance. Five years ago, traditional marketing suites could actually be the go-to solution for handling all … Read more
Disclaimer: I used Hubspot on behalf of clients, and I am HubSpot Certified Inbound Marketer (which is an indication of my understanding of Inbound Marketing, and not Hubspot). I don’t use Hubspot. This post is more like I am writing out what I am thinking when I am shopping around. I don’t use it only because … Read more
Online Video is big; it adds life and vitality to your business. If you are an individual, it helps you grow an audience, boosts your credibility, and allows you to tell your story. Instead of just waxing eloquent about the impact of videos on your brand and your profits, let’s explore how video achieves miracles. … Read more
B2B Marketing emails — and the B2B marketing email examples shown here — always do a tight-rope walk: Should you be serious and sound all corporate-ish or should you dare write out personalized emails? I only have two recommendations for using an email marketing system that can help you grow your list and run a … Read more