B2B marketing rules are hard to follow. I get it. B2B marketing often involves an extended sales process, is more geared towards companies (and not individuals, and the inherent complexity of B2B products and services. With B2B marketing, it’s also harder to identify the right buyers and create the complex pricing structures that it demands. … Read more
Whether you use Facebook ads, Google Adwords, or any other traffic sources, it’s imperative that you plan your campaigns the right way. If you don’t, you lose money. You’ll call it an experiment. You won’t get anything from it. You did hear that more than 98% of all ad spend is wasting, didn’t you? It’s … Read more
Exactly 1 out of 143 clients in the last 3 years have bothered with email marketing A/B testing. It’s not surprising since many clients don’t even have “absolutely anything to do” with email marketing itself. I mean, who the heck bothers with the old and boring email marketing when there are really hot social media … Read more
Disclaimer: This digital marketing sample plan is generic. Every business — depending on different circumstances — can approach this differently. Also, this is purely an organic marketing plan sample. Things are slightly different for paid advertising plans. The point is that this can be the best marketing sample plan only if you treat each of … Read more
Digital Marketing strategy isn’t easy to implement, but it’s not hard either. The mechanics of online marketing remain more or less the same. There are only so many channels you’ll work with and it doesn’t get fancy anywhere. The only variables are aspects that you’ll change depending on your business and your brand. Also, how … Read more
Let me the clarify at the outset: Best landing page design for me is something that brings in results. Anything more is welcome, but nothing less. Looks don’t matter. I don’t care about anything else except for the singular reason the landing page is being built for. The trouble with digital marketing is that there … Read more
Quick question: Do you use Dropbox? What do you think is the secret behind the success of the behemoth? Any guesses? The answer: Referral programs. Dropbox now claims a $1B revenue run rate and is cash flow positive. Dropbox’s affiliate program – which is a very successful program catapulting the company to stardom, bringing in … Read more
Without a lead funnel (more popularly known as the sales funnel), your business is a dud. There’s nothing you’d accomplish without one. If you choose to ignore funnels, you might as well ignore any expectations you might have about making any sales, growing your email subscribers, or bringing anything fancy like marketing automation to work … Read more
First things first: Social Marketing is not like marketing elsewhere. If you are on social media, treat it like your chance to build your network, make an impact, provide value at scale, and make new connections easily. Social media is not for you to sell anything. Whatever you do, please don’t get your social media … Read more
Ever wondered if content Marketing really works? Did you think it’s a back-breaking, nausea-inducing, back-breaking, and thankless endeavor? Maybe. Maybe not. If it wasn’t important at all, Michael Brenner of ContentMarektingInstitute would not bother cooking up a formula – and a book titled The Content Formula — for Content Marketing ROI. Content marketing, if you … Read more