Build subscriber lists and you’ll make more money than you thought. Do you have a list of your customers? If I asked you right away, do you have ways to build subscriber lists? Despite the push, many businesses don’t do it. New. Shiny. Revolutionary. Fancy We always want the next best thing. We watch out … Read more
Follow a few WordPress conversion optimization tips and you’ll go a long way to get results from your site — instead of the site just sitting there. Setting up a website based on WordPress is easy. Making a website sweat it out for optimum conversions isn’t anywhere close to waking up with the smell of … Read more
Here’s the thing with paid advertising if you don’t get it right: It entails a relentless charge on your card, it’s a constant burden on your budget, it’s a colossal waste of time, effort, opportunity, and resources. While you have taken a step up from many entrepreneurs who dream but don’t dare put money up … Read more
If you are looking for the best WordPress themes, it’d be a miserable search. Almost every WordPress theme looks good. How do you decide (from a marketing standpoint? I’ll make it easier for you. The starting point (after validating ideas and thinking all that you think about pricing and strategy) is usually the website. Most … Read more
Selling to cold audiences won’t work; sell to a warm audience. Warm audiences are those who are aware of your brand — they’ve seen you somewhere (from an ad to a Tweet on Twitter). Leads and sales aren’t always the only objectives when you try to use paid advertising for your business. When no one … Read more
Do you run Facebook ads? It’s tricky. Have you been sitting at your desk wondering if Facebook ads are the best thing that could happen to your business? Or maybe you are still contemplating a fit? You can read all about funnels, the right way to run Facebook ads, and even take a peek at … Read more
The reason why you want to spend time building sales funnels is because you need to guide your visitors towards the steps you want them to take. You won’t last a day trying to manage your digital marketing efforts — organic or paid — without the help of the right set of tools to build … Read more
Most myths are useless. Some of them hurt. Marketing automation myths are no different. A Salesforce State of Marketing report pegs that over 67% of marketing leaders currently use a marketing automation platform (thank you Jordie Van Rijn of Email Monday for that). For many businesses that don’t, there’s at least a plan in place … Read more
Digital marketing minimalism is a hard concept to follow; just like minimalism itself is. What do Joshua and Ryan who run The Minimalists and Courtney who runs BeMoreWithLess have in common? They are minimalists. The advocate the need to get rid of all the crap you hoarded in your life. I followed their advice (what … Read more
The problem with most of us is that we conveniently believe that we are always doing the best we can with respect to everything. We barely even scratch the surface of what we can really do. When it comes to digital marketing, we have a tendency to stick to what “seems” to work rather than … Read more