Note: This post on Artificial Intelligence for Marketing is a guest blog post by Michael. Michael Deane is the editor of Qeedle and has been working in digital marketing for over a decade – has managed teams large and small, and still sees every working day as another way to be creative and drive leads … Read more
Paid ads aren’t the best fit for every business. If you aren’t careful, one of the reasons why PPC campaigns fail is not because ad platforms aren’t good enough; it’s only because you aren’t really thinking hard enough. You aren’t doing enough. It just had to be said because of the eagerness with which so … Read more
With more than 300 million users worldwide asking questions, learning from the answers they get, and constantly trying to make sense of the extra-large question-answer threads on Quora, it’s a platform that grossly underrated as far as your advertising dollars go. Quora advertising works just like some of the other platforms that you are familiar … Read more
There are over 50,000+ plugins for WordPress at last count (and this number keeps increasing daily). Good luck looking for the best email capture plugins for your WordPress site in that humongous list, right? Talking about WordPress, there’s no point reading about lead generation, email capture, growing your list, and anything at all unless your … Read more
Want to run Facebook Campaigns but overwhelmed? Ever looked at the options available for you within your Facebook Ads Manager? It’s bewildering, to say the least. Seasoned pros (me included) often struggle with the ever-changing Frankenstein that the Facebook ads platform could be. If experienced pros could find the Facebook ads platform perplexing, ever imagined … Read more
Email marketing has an ROI of 4300% (now, it might be even more). Email marketing didn’t die. If you aren’t doing email marketing or if you are still focused on managing social media accounts or doing SEO like there’s no tomorrow, you are literally throwing money away. Email marketing is the single best thing you … Read more
The importance of landing pages cannot be underestimated. Landing pages help you create dedicated pages built for conversions. Whether you are generating leads or pushing for sales (which you shouldn’t), landing pages are essential for your marketing mix. Your digital marketing efforts are not complete without using landing pages and sales funnels. Instead of pointing … Read more
Are Facebook Ads expensive? Maybe, maybe not. Are you worried about your rising average Facebook Ads Cost? Do you still think you can generate positive ROI (Return on Investment) or ROAS, given the unstoppable rise in Facebook Advertising costs (and also on Instagram)? Absolutely, but only if you are willing to give your campaigns some … Read more
If you are wondering whether or not your e-commerce paid campaigns should have landing pages or not, you are wasting time. Every hour you waste is a clutch of new leads or sales you don’t get. TL; DR: Landing pages provide focus. They help remove clutter, eliminate the usual distractions on an e-commerce page, and … Read more
You know who Frank Kern is? You might or might not have heard about him. The trouble with digital marketing is that absolutely everyone you talk to is an expert at it. It’s alright if they don’t have a blog, they never added a line of code to their website, or that they never spent … Read more