by Ashwin Satyanarayana | Sep 3, 2018 | PPC, Uncategorized
Running PPC campaigns well-enough to make them work for your business is ridiculously hard — not because it’s really hard, but because a lot goes into a campaign and businesses don’t usually take their time out to ensure that they implement PPC best practices....
by Ashwin Satyanarayana | Aug 31, 2018 | Wordpress
Do you have to worry about the code Divi Builder leaves if you remove it, change themes, or uninstall it? Ever since Chris Lema wrote the post If You Use Divi Theme with WordPress, It better be Forever, there’s been a lot of talk about messy code that the Divi Builder...
by Ashwin Satyanarayana | Aug 27, 2018 | Landing Pages
Before we get to the importance of landing pages, let’s reframe that single question and split it up into a few other questions: For the effort and money you spend to get traffic to your website, would you like to maximize lead generation?Do you want to waste time...
by Ashwin Satyanarayana | Aug 22, 2018 | Email Marketing
For a long time now, I’ve been a believer in sending out plain text emails. Fancy HTML emails with images and other paraphernalia is not my thing. When I say Create Stunning Emails, my emphasis is both on design and results. HTML emails are like unnecessary fat —...
by Ashwin Satyanarayana | Aug 20, 2018 | Email Marketing
TL; DR Quick question: When it comes to email marketing, should you use Plain text Vs HTML emails? What should you use, and why? Answer: Mostly plain text. Sometimes HTML (always optional). I no longer have the time or the patience to convince clients when they come...
by Ashwin Satyanarayana | Aug 17, 2018 | Video
Why vertical videos, you ask? Coz’ they are big now. You can debate Vertical Videos Vs Horizontal Video all you want, but it’s time to notice the vertical elephant in the room. Vertical videos are all the rage now and there are platforms like TikTok, YouTube...
by Ashwin Satyanarayana | Aug 14, 2018 | Lead Generation
The usual song-and-dance about ads and clicks, Inbound marketing, blogging, and email marketing is all good, but it lacks in something that’s critical for the very fabric of humanity. Personal touch. We are humans. We connect in person, or at least with voice. Bring...
by Ashwin Satyanarayana | Aug 8, 2018 | Apps
This Crello review isn’t paid for. It’s been written because you can seriously benefit from it. Seriously, what are we doing with text when more than 50% of our brain processes visuals? People remember 80% of what they see. We follow directions 323%...
by Ashwin Satyanarayana | Aug 6, 2018 | Lead Generation
Most businesses want sales, revenue, and profits. That’s exactly what a business should aim for. Without focus on lead generation, however, you won’t make it. Just not so soon. Just not the way you seem to think that because it’s the “online medium”, things are...
by Ashwin Satyanarayana | Aug 3, 2018 | Conversion Optimization
Home page design is often ignored. But you shouldn’t be. Good home page design doesn’t just make good impressions. In most cases, it makes good coin as well. Pretty looking pages score on “looks” but might not score on “conversions”. Most times, simplicity...
