by Ashwin Satyanarayana | May 28, 2018 | Marketing Automation, Facebook
Earlier, I established that Facebook Messenger is a powerful platform that you shouldn’t overlook and that you can benefit from the sheer reach and engagement of such a platform. With more than 1 billion plus users and counting — and given that almost everyone...
by Ashwin Satyanarayana | May 23, 2018 | Facebook Advertising
What do you think is a platform today that boasts of engagement levels enough to grow your business to a level you never thought possible? Which platform gives you the best opportunity to engage and sell? You’ll be surprised to know: Facebook Messenger. According to...
by Ashwin Satyanarayana | May 21, 2018 | Ecommerce, Marketing Automation
Shopify is a behemoth — and possibly the only eCommerce solution — you should bother considering if you ever wanted to start an eCommerce business. As such, Drip is the ultimate solution for your email marketing automation. The good news is that Drip and...
by Ashwin Satyanarayana | May 16, 2018 | Lead Generation Tools
Note: Long after this Optinmonster Review has been written, there have been several updates to this fantastic lead generation tool. The updates have been added to this post as and when appropriate. The struggle to generate leads off of your website is real. It’s an...
by Ashwin Satyanarayana | May 14, 2018 | Landing Pages
Quick question: Do you use drag and drop landing page builders or do you use HTML pages that are designed by your designers (and I am hoping you do use landing pages for your marketing campaigns)? In all my years of working as a digital marketing professional, I can’t...
by Ashwin Satyanarayana | May 9, 2018 | Email Marketing
Why a post on email marketing mistakes? Because chances are that you are doing every mistake in the book, as you read this (I know as I am doing it too). Email Marketing Is still effective, the use is on the rise, and it’s still the de facto mode of communication. As...
by Ashwin Satyanarayana | May 7, 2018 | Email Marketing, Marketing Automation
Your website should normally be the first destination to help you start generating leads. It so happens that the importance of your website — as far as generating leads is concerned — is almost always overlooked. Most business websites aren’t even designed...
by Ashwin Satyanarayana | May 4, 2018 | Digital Marketing
This isn’t an economics post. So, what’s the law of diminishing returns doing here? Read on Andrew Chen wrote an insightful piece of the Law of Shitty Click Throughs where he writes that everything new doesn’t remain new. What’s new and novel now doesn’t...
by Ashwin Satyanarayana | Apr 25, 2018 | PPC
Ever considered running evergreen PPC campaigns (budgets permitting, of course)? There isn’t a business that’d like leads and sales coming in only during parts of the year (even seasonal businesses wish that their business wasn’t seasonal). You want your leads and...
by Ashwin Satyanarayana | Apr 18, 2018 | Facebook Advertising
Facebook Advertising cost has already gone through the roof. You better know how to keep those costs down. Facebook is turning into a behemoth of an advertising platform with an incomparable number of visual formats for ads, the number of different campaigns you can...
