by Ashwin Satyanarayana | Jun 26, 2017 | Digital Marketing, Email Marketing
While this is a MailChimp Vs Drip tug of war blog post, I use both. I want you to think and decide which one works for you best. MailChimp, you very well know, is an absolute gem of an email marketing software. Recently, they had let out their automation tools for...
by Ashwin Satyanarayana | Jun 23, 2017 | Website Design
Front page designs for websites or hero sections of your home page is prime real estate, but most website owners and marketers treat it like garbage. Ideally, for maximum conversions, home pages should be built like landing pages. Front page designs for websites must...
by Ashwin Satyanarayana | Jun 21, 2017 | Email Marketing
You heard that you should grow your list. It’s repetitive, and it feels like a rallying cry Internet-wide. Marketers, Smart businesses, bloggers, and online publishers — they all swear by email marketing. Why? What’s so sexy about the...
by Ashwin Satyanarayana | Jun 16, 2017 | Marketing Automation
Clay Collins, founder of Leadpages, wrote about The Centre Thesis, he dwells on the future of marketing technology. He writes: “In a lot of ways, traditional all-in-one marketing software is on a collision course (albeit a long one) with irrelevance.Five years ago,...
by Ashwin Satyanarayana | Jun 14, 2017 | Marketing Automation
Disclaimer: I used Hubspot on behalf of clients, and I am HubSpot Certified Inbound Marketer (which is an indication of my understanding of Inbound Marketing, and not Hubspot). I don’t use Hubspot. This post is more like I am writing out what I am thinking when I am...
by Ashwin Satyanarayana | Jun 12, 2017 | Video
Online Video is big; it adds life and vitality to your business. If you are an individual, it helps you grow an audience, boosts your credibility, and allows you to tell your story. Instead of just waxing eloquent about the impact of videos on your brand and your...
by Ashwin Satyanarayana | Jun 9, 2017 | Email Marketing
B2B Marketing emails — and the B2B marketing email examples shown here — always do a tight-rope walk: Should you be serious and sound all corporate-ish or should you dare write out personalized emails? I only have two recommendations for using an email...
by Ashwin Satyanarayana | Jun 5, 2017 | Paid Media
Sponsored articles, sponsored content — or whatever you want to call it — has been popular off late. Publications make money from it. For many bloggers, it happens to be a great source of revenue. Sponsored content (and no, we aren’t talking about native...
by Ashwin Satyanarayana | Jun 2, 2017 | Digital Marketing
Wondering what a personality layer? I’ll simplify: it’s a coat of paint you don’t have to wear. Because you already got a personality; you just don’t use it well enough. Hello, Reader Number 540,567? Feeling good? No. Ok, hang on. The web is...
by Ashwin Satyanarayana | May 29, 2017 | Wordpress
On the last count, there were easily more than a billion websites on the Internet. Over a third of those websites are powered by the leading key platforms: WordPress, Joomla, Drupal, and Magento. Of those, more than 60% of websites are on WordPress alone. Now, Sucuri...
