Elementor for eCommerce helps you get a good start. But wait..
There are an estimated 24 million+ eCommerce sites in the world, according to these useful eCommerce stats from WPForms.
But did you know that there are over a million+ eCommerce sites that don’t make more than $1000 per year? There are even more eCommerce sites that don’t make money at all.
Meanwhile, WordPress eCommerce has all the potential in the world to help you run your business at scale.
Apart from WordPress eCommerce specific hosting, there are WordPress page builders, complete ecosystems, several different WordPress plugins (for all sorts of things), and more.
Then, there’s WooCommerce (complete with its own set of extensions and add-ons). That doesn’t include WordPress eCommerce themes and more.
Take just Crocoblock and Elementor together and you can do so much more to help improve the potential of our eCommerce business based on a WordPress site.
That’s exactly what’ll cover: Here’s a run down of Elementor for eCommerce — including the Elementor ecosystem, plugins, Widgets, and Add-ons that’ll stop making you drag your feet as far as your WordPress-based eCommerce business goes:
Elementor for eCommerce Basics — anything but basics
Customize and Personalize eCommerce stores
Stay Social, for the Love of eCommerce
Customer Support for eCommerce
Best hosting for eCommerce sites on Elementor
Regular hosting won’t do for eCommerce. Every 1 second delay in loading eCommerce pages is literally throwing money away down the drain. Conversions can fall by a whopping 20% for each second delay in page load time, according to Google.
You need eCommerce specific hosting (hosting built for eCommerce sites) that take care of the nitty-gritty for you allowing you to focus on traffic, leads, sales, campaigns, landing pages, conversion optmization, and then repeat.
Here are some of the best hosting recommendations that I can bet my house on:
Pick any of those, and you’ll be good to go.
If you are on a budget but you still need blazing speeds, you can go for the EasyWP plans by NameCheap (most people don’t know this, but NameCheap’s EasyWP product is the best budget eCommerce hosting solution out there).
Elementor for eCommerce: Basics that are anything but Basics
Your usual eCommerce setup usually includes product pages, product checkout pages, cart page, my account page , and more. You are ready for business if you have these already. But you can do more.
With Elementor for eCommerce, you can easily design and customize each of these pages.
You have the freedom to pick each of the pages (that are taken for granted normally) and customize them from a marketing, UX/UI, presentability, and conversion point of view.
You can customize the cart page, for instance, in a way that simplifies the page layout, puts the product front and center, totals up the amount (sales), offer upsells, show a summary of the product(s), and more.
With endless customization options and no need for eCommerce designers, you could use all the eCommerce data you have available on your shopping cart abandonment, shopping cart conversions, and then take informed decisions.
Customize & Personalize eCommerce Stores
Beyond the basics, there’s nothing to utilize all of the real estate (read: pages) on your eCommerce store.
With Elementor for eCommerce, you can add any type of content (hopefully, you give enough importance to powerful copywriting) to your business pages, inner pages, service pages (such as About page), and other pages (such as your blog page).
Elementor itself has a truckload of eCommerce widgets using which you can customize individual pages of your eCommerce store. Consider widgets like Upsells, Products, Product Data Tab, my account page, Cart, product checkout, and more.
If you want further customizability, consider Crocolock’s never-ending list of more than 150+ widgets (notwithstanding their super plugins). With Crocoblock eCommerce widgets, you could create product grids, product upsells, ability to compare products or add products to a wish list, and more.
Boost eCommerce sales with the Product best seller widget, display products with the eCommerce products grid, customize product checkout, and more.
Talking about CrocoBlock, you also get access to Dynamic WordPress templates (businesses out of the box, built with WordPress).
Marketing Your Ecommerce Stores (Built with Elementor)
No eCommerce site will succeed without eCommerce marketing. Despite lots of information out there, however, many eCommerce business owners don’t take inbound marketing as seriously as they should.
Note: Some types of eCommerce businesses such as DropShipping will absolutely need the power of Inbound marketing which includes blogging, social media, email marketing, SEO, and then some to compensate for relatively low margins.
Paid advertising forDropshipping is not always recommended unless you have healthy margins.
Ensure that you follow a blogging routine with the following tips below:
Blog around clusters of topics that your product(s) cater to: These topic clusters could be tightly around the products themselves or around extended topics around problems that your products help solve.
Let’s say you sell desktop accessories (such as thunderbolt hubs, docking stations, large mouse pads, and other accessories: you can publish content around these exact products (including product comparisons and more).
You can also blog a series of content pieces on ergonomics, desktop management, cable management, productivity, workflow efficiency, and more.
Produce blogs at a specific frequency each week (like magazines do): it’s called publishing velocity and it’s the number one SEO strategy (which isn’t click-baity enough for you).
Learn to format your blog posts the right way and optimize blog posts for lead generation.
Talking about lead generation, Elementor Pro includes landing pages and Pop-ups along with native integrations with several marketing tools to help you keep everything under a single roof.
Elementor, in fact, can shame your entire marketing stack of tools.
Stay Social, For the Love of Commerce
Social media is tricky.
Social media — at least for an actual business, eCommerce or not — puts you in a delicate spot.
First, there’s the actual “social” part of social media itself where you’d have to spend time connecting, building relationships, small talk, engagement, conversations, and more.
All of this takes time that businesses don’t have. To make it easier, use tools like SEMRush’s built-in social scheduler, NameCheap’s affordable social media tool, Buffer, or HootSuite.
Depending on your business (and resources), you’ll do well if you can hire full-time social media managers.
Second, social media helps (and cuts) in several ways. You can build social proof, get the word-of-mouth thing going (at scale), generate leads on social media, and more.
However, all of this won’t happen just because you decided to show up.
Third, Social media has many moving parts — starting with the actual social networks you’d be on (I don’t have to list them out for you). The way you decide which social media networks your brand must have a presence on, however, is not up to “you”.
Decisions must be based on real data, our ideal target audience, and more.
Finally, there are satellite social networks (or communities) that you can’t rule out: communities like Quora, Reddit, HackerNews, and many specific forums could be places where you ought to have a presence as well.
You decide. Make decisions based on data, analytics, tracking, and attribution. Use Data visualization to make the process easier for you.
Read More:
Boost Social Reach: How to Go Social On Steroids
How to Use Social Proof to Boost Conversions
Social Media For Business: Redefined
Retargeting for eCommerce
Normally, you’d include “retargeting” under paid advertising. For eCommerce, however, this is critical.
More than 80% of your website visitors leave without doing anything. Some folks do add items to their cart and then abandon carts.
For eCommerce businesses, this is a huge pain. There are solutions to help mitigate this disaster, of course.
That’s where retargeting kicks in.
Retargeting uses your paid marketing dollars to help show ads only to those who visited your eCommerce store and did nothing.
Or those who signed up for your discount coupon and didn’t take any action after. Or those that added items to their shopping carts but didn’t complete the transaction.
Covering all of retargeting magic won’t do it justice here (do check out my upcoming courses on Retargeting, Retargeting with Adroll, and more).
Read:
Retargeting Ads That Will Bring Your Audience Back (With Examples)
Cardinal Rules of Retargeting You Can’t Ignore
Customer Support for eCommerce
Businesses treat customer support as “one of those things to do”. If you stopped to think, customer service is a pure profit center. It makes brands and businesses tons of money.
In a recent Gorgias survey, more than 8000 brands reported a profit of 1.1 Billion thanks to just customer support.
Now, tell me that’s not a low-hanging fruit for your eCommerce business?
Read:
Customer Support for eCommerce: The Profit Center You [Still] Ignore
WordPress eCommerce: The Only Guide You’ll Ever Need
Do you use Elementor for eCommerce? Tell me more about your experiences, results, and how you run your eCommerce business on the fetchprofits community on LinkedIn , on my LinkedIn profile, or on Twitter
