by Ashwin Satyanarayana | Feb 22, 2023 | Ecommerce
Heard of Mechanic for Shopify? It’s a super app for Shopify Store Automation and it’s astonishing just how some apps worthy of mention just slip by sometimes. Mechanic by Lightward is a smart and super app, used for development and eCommerce workflow...
by Ashwin Satyanarayana | Feb 20, 2023 | Facebook Advertising, Videos
Facebook Video ads are literally hot, as I write this. In the rushing stream of static ads (most static images and text) a wee bit of a movement or action within an ad has the chance of standing out in a typical news feed scroll comparatively. If you do it right,...
by Ashwin Satyanarayana | Feb 17, 2023 | Landing Pages
Did you know that you can create landing pages with MailerLite? MailerLite is a full-fledged, capable, and an easy-to-use email marketing platform that also doubles up as a landing page software and also a no code website builder. Further, you get to use dynamic...
by Ashwin Satyanarayana | Feb 13, 2023 | Ecommerce
MailLite and Shopify — when they work together — is sheer bliss for your eCommerce business. Regardless of what you sell, you’ll need a robust email marketing solution to ensure that you work with captive audiences, build a pipeline, use smart...
by Ashwin Satyanarayana | Feb 10, 2023 | Ecommerce
To Increase website conversions should be a primary goal for eCommerce merchants. That goal, however, isn’t as easy as pushing a coin into a slot machine. The way it goes is this: You’d have to get hundreds of different things right just for a seat at the...
by Ashwin Satyanarayana | Feb 6, 2023 | SEO
Looking for easy SEO tips? Why not, right? The whole world is looking for “easy”. Let’s just switch that word out to something that’s more honest and achievable — like, long-term, medium-easy-to-hard, and sustainable SEO practices. With...
by Ashwin Satyanarayana | Jan 30, 2023 | Content Marketing
Content Marketing mistakes are so common, widespread that it’s now considered mainstream. When mistakes go mainstream, it’s a recipe for disaster (circle back after 10 yrs and read this post again, just in case). Sad. But true. These content marketing...
by Ashwin Satyanarayana | Jan 27, 2023 | Marketing
Just like principles of management and principles of personal finance, there’s principles of personal branding as well — unwritten rules that work much like the boring but incredible power of compounding. We are all different: What personal branding means...
by Ashwin Satyanarayana | Jan 25, 2023 | Facebook Advertising
Do you use Meta Business suite? If yes, you should know about ways to benefit from Meta Business Suite. Let’s say your business has something to do with Facebook, Instagram, Facebook Messenger, Whatsapp, Facebook Ads, Instagram Ads, Whatsapp ads (soon to come?),...
by Ashwin Satyanarayana | Jan 23, 2023 | Email Marketing
ConvertKit just launched ConvertKit Creator Profile (beta) and it’s a terrific feature to use. Here’s all about ConvertKit creator profile, how to create ConvertKit Creator profiles, and how to use it to your advantage. Use ConvertKit Creator profile as...