by Ashwin Satyanarayana | Jan 21, 2019 | PPC, Quora Ads
You already know Quora. Heck, chances are that you already have an account on Quora and you could be using it to answer questions around topics that your business relates to. Quora, all by itself, could be an amazing source of leads for your business. By answering...
by Ashwin Satyanarayana | Jan 16, 2019 | Digital Marketing
Note: This post on Artificial Intelligence for Marketing is a guest blog post by Michael. Michael Deane is the editor of Qeedle and has been working in digital marketing for over a decade – has managed teams large and small, and still sees every working day as...
by Ashwin Satyanarayana | Jan 14, 2019 | PPC
Paid ads aren’t the best fit for every business. If you aren’t careful, one of the reasons why PPC campaigns fail is not because ad platforms aren’t good enough; it’s only because you aren’t really thinking hard enough. You aren’t doing...
by Ashwin Satyanarayana | Jan 11, 2019 | PPC, Quora Ads
With more than 300 million users worldwide asking questions, learning from the answers they get, and constantly trying to make sense of the extra-large question-answer threads on Quora, it’s a platform that grossly underrated as far as your advertising dollars go....
by Ashwin Satyanarayana | Jan 9, 2019 | Lead Generation
There are over 50,000+ plugins for WordPress at last count (and this number keeps increasing daily). Good luck looking for the best email capture plugins for your WordPress site in that humongous list, right? Talking about WordPress, there’s no point reading about...
by Ashwin Satyanarayana | Jan 7, 2019 | Uncategorized, Business, Facebook Advertising, PPC
Want to run Facebook Campaigns but overwhelmed? Ever looked at the options available for you within your Facebook Ads Manager? It’s bewildering, to say the least. Seasoned pros (me included) often struggle with the ever-changing Frankenstein that the Facebook ads...
by Ashwin Satyanarayana | Jan 4, 2019 | Email Marketing, Uncategorized
Email marketing has an ROI of 4300% (now, it might be even more). Email marketing didn’t die. If you aren’t doing email marketing or if you are still focused on managing social media accounts or doing SEO like there’s no tomorrow, you are literally throwing money...
by Ashwin Satyanarayana | Jan 2, 2019 | Landing Pages
The importance of landing pages cannot be underestimated. Landing pages help you create dedicated pages built for conversions. Whether you are generating leads or pushing for sales (which you shouldn’t), landing pages are essential for your marketing mix. Your digital...
by Ashwin Satyanarayana | Dec 26, 2018 | PPC, Facebook Advertising
Are Facebook Ads expensive? Maybe, maybe not. Are you worried about your rising average Facebook Ads Cost? Do you still think you can generate positive ROI (Return on Investment) or ROAS, given the unstoppable rise in Facebook Advertising costs (and also on...
by Ashwin Satyanarayana | Dec 21, 2018 | Ecommerce
If you are wondering whether or not your e-commerce paid campaigns should have landing pages or not, you are wasting time. Every hour you waste is a clutch of new leads or sales you don’t get. TL; DR: Landing pages provide focus. They help remove clutter, eliminate...
