by Ashwin Satyanarayana | Jan 14, 2019 | PPC
Paid ads aren’t the best fit for every business. If you aren’t careful, one of the reasons why PPC campaigns fail is not because ad platforms aren’t good enough; it’s only because you aren’t really thinking hard enough. You aren’t doing...
by Ashwin Satyanarayana | Jan 11, 2019 | PPC, Quora Ads
With more than 300 million users worldwide asking questions, learning from the answers they get, and constantly trying to make sense of the extra-large question-answer threads on Quora, it’s a platform that grossly underrated as far as your advertising dollars go....
by Ashwin Satyanarayana | Jan 9, 2019 | Lead Generation
There are over 50,000+ plugins for WordPress at last count (and this number keeps increasing daily). Good luck looking for the best email capture plugins for your WordPress site in that humongous list, right? Talking about WordPress, there’s no point reading about...
by Ashwin Satyanarayana | Jan 7, 2019 | Uncategorized, Business, Facebook Advertising, PPC
Want to run Facebook Campaigns but overwhelmed? Ever looked at the options available for you within your Facebook Ads Manager? It’s bewildering, to say the least. Seasoned pros (me included) often struggle with the ever-changing Frankenstein that the Facebook ads...
by Ashwin Satyanarayana | Jan 4, 2019 | Email Marketing, Uncategorized
Email marketing has an ROI of 4300% (now, it might be even more). Email marketing didn’t die. If you aren’t doing email marketing or if you are still focused on managing social media accounts or doing SEO like there’s no tomorrow, you are literally throwing money...
by Ashwin Satyanarayana | Jan 2, 2019 | Landing Pages
The importance of landing pages cannot be underestimated. Landing pages help you create dedicated pages built for conversions. Whether you are generating leads or pushing for sales (which you shouldn’t), landing pages are essential for your marketing mix. Your digital...
by Ashwin Satyanarayana | Dec 26, 2018 | PPC, Facebook Advertising
Are Facebook Ads expensive? Maybe, maybe not. Are you worried about your rising average Facebook Ads Cost? Do you still think you can generate positive ROI (Return on Investment) or ROAS, given the unstoppable rise in Facebook Advertising costs (and also on...
by Ashwin Satyanarayana | Dec 21, 2018 | Ecommerce
If you are wondering whether or not your e-commerce paid campaigns should have landing pages or not, you are wasting time. Every hour you waste is a clutch of new leads or sales you don’t get. TL; DR: Landing pages provide focus. They help remove clutter, eliminate...
by Ashwin Satyanarayana | Dec 19, 2018 | Digital Marketing
You know who Frank Kern is? You might or might not have heard about him. The trouble with digital marketing is that absolutely everyone you talk to is an expert at it. It’s alright if they don’t have a blog, they never added a line of code to their website, or that...
by Ashwin Satyanarayana | Dec 17, 2018 | Email Marketing
You do know how irritating it can be when you already purchased something online and you continue to get emails to buy, upgrade, or to subscribe? When businesses do this, it shows that they don’t care. They don’t respect you enough. That they didn’t...
