by Ashwin Satyanarayana | Jan 13, 2017 | PPC, Retargeting
Love Adroll? Want to learn how to use Adroll with WordPress? Adroll is a popular tool to help you setup, launch, and manage retargeting campaigns across the web. Since more people now use WordPress, it makes sense to figure out how to use Adroll with WordPress. But,...
by Ashwin Satyanarayana | Jan 11, 2017 | Video
Once you get used to it, doing videos is faster than writing a blog post, creating a whitepaper, or trudging up the hill to write your next PDF giveaway. That’s good news because you’d need video for lead generation, branding, awareness, and more. Starting 2017 and...
by Ashwin Satyanarayana | Jan 2, 2017 | Digital Marketing
Message matching landing pages are crucial. Chances are that you are doing it right. Whether or not you run paid campaigns, your visitors should be able to click through an ad or a link and “land” on a landing page. It’s not fancy. It’s not “nice to have”. It’s...
by Ashwin Satyanarayana | Dec 28, 2016 | Videos
If your Facebook Ads aren’t working, it could be about your business (or the specific niche your business is in). It could be about Facebook’s ad policies. Or if you are checked off on both of the above, it might simply be about how your Facebook ad...
by Ashwin Satyanarayana | Dec 26, 2016 | Digital Marketing
So, you launched your business. Congrats. Someone is going to rub some of these Digital marketing Myths on you. Perhaps your business has been on for a while (the digital marketing myths, surprisingly, still apply). Hopefully, you have a site that’s built for speed,...
by Ashwin Satyanarayana | Dec 21, 2016 | PPC, Facebook Advertising
How do Facebook ads work? Do Facebook ads make sense for your small business? Facebook ads can work great for your business. Only, if you do it right. Craig Smith of Expanded Ramblings thankfully curated some Facebook Advertising Stats. There are 4 million advertisers...
by Ashwin Satyanarayana | Dec 19, 2016 | SEO
Guest posting sucks. Unnecessarily made popular by SEO agencies and earnest bloggers, it gets way too much credit than it deserves. Have you been checking the web for guest posting opportunities? Did you honestly think that guest posting — for SEO, traffic, branding,...
by Ashwin Satyanarayana | Dec 16, 2016 | Content Marketing
Are you blogging for business? Great. Did you know that there are regular bloggers (solo) who do a much better job with blogging that entire businesses with fancy in-house teams? “We founded our startup last year. We are developing the prototype”“We are trying to get...
by Ashwin Satyanarayana | Dec 14, 2016 | Email Marketing
If you thought email marketing is dead (in this day and age of raging social media use), you are wrong. Psssst….Here’s a secret: If you — for a moment — step out of the crowded Internet pathways of the United States, United Kingdom, Australia, and all the...
by Ashwin Satyanarayana | Dec 12, 2016 | PPC, Facebook Advertising
Facebook ads rejected. It’s common, and there could be several reasons why that happened. I have clients who come to us repeatedly with a singular question: “My Facebook ads were rejected. Can you help?” Of course, we can help. Just not in a way you’d expect. I...
