by Ashwin Satyanarayana | Dec 9, 2016 | Marketing
The only reason Influencer Marketing exists is that so-called “influencers” have a following and brands need exposure. It’s simple economics, but off late, it’s gone bad. On Instagram, for instance, there’s a big bad world of product...
by Ashwin Satyanarayana | Dec 5, 2016 | Wordpress
WordPress sucks. Partly because we let this happen. WordPress now accounts for 60.8% of the Internet, according to Kinsta. For many users, WordPress is a popular CMS owing to the huge community around the platform, plugins, managed hosting solutions, and thousands of...
by Ashwin Satyanarayana | Nov 30, 2016 | PPC
Ever worked with a shady PPC agency? Or even a shady SEO agency or a content marketing agency? You’ll really do well if you spot them from a mile away. I wrote a LinkedIn post recently about How bad advice can be harmful for your business. This is one of those...
by Ashwin Satyanarayana | Nov 28, 2016 | Website Design
You might not think of it much but with a single act or a choice of going for DIY Website Builders can save you at least about $7000, more or less when you are looking to design or redesign your website. How, you ask? We could just write a one-liner such as this:...
by Ashwin Satyanarayana | Nov 21, 2016 | Social Media
Chances are that your social media strategy is completely wrong. Social Media lets every business communicate, relate, and build a network of passionate customers. Most businesses, however, are too busy “wasting time” or “resisting it”. You...
by Ashwin Satyanarayana | Nov 18, 2016 | Wordpress
Speed (or the lack of it) kills any chances you might have to glean ROI out of your digital marketing efforts. More than half of web users abandon your website if it takes more than 2 seconds, according to a study by Akamai and Gomez. More than 79% of shoppers will...
by Ashwin Satyanarayana | Nov 16, 2016 | Retargeting
Every visitor to your site is a result of some action you take or a dollar you spent (actual dollars or perceived value of your time). If you don’t start retargeting, you lose visitors. It hurts to see your efforts wasted. Given then it’s already hard enough to...
![7 Ultimate PPC Rules You Don’t Dare Ignore]()
by Ashwin Satyanarayana | Aug 17, 2016 | PPC
Or digital advertising in general. but…you can’t ignore PPC rules (coz’ they cost you money). Stay with me, this is a long post. You’ll stay because you are wasting your money, time, resources, and yelling at your marketing managers or the agency you...
![Ecommerce Trends You Missed, But Shouldn’t]()
by Ashwin Satyanarayana | Aug 1, 2016 | Ecommerce
In the year 2012, If Prestige Marketing’s Infographic is anything to go by – with due thanks to Pablo at Fortune 3 Blog — then ecommerce changes every few weeks or months. For instance, there’s been an increase of 400% in mobile searches between 2011-2012. At...
![15 Solid Ways To Get Traffic Now]()
by Ashwin Satyanarayana | Jul 26, 2016 | Marketing
You are an entrepreneur. You had a dream, you had an idea, and you took on this apparently lonely journey to defy odds, make your business work, and leave a legacy if possible. You took the massively daring jump, you are off the cliff now, and you probably got a...
