by Ashwin Satyanarayana | Feb 8, 2017 | Marketing
Lead generation is that little phrase that has businesses on the edge nowadays, with attention spans of their respective customers going down and the simultaneous growth in the sheer number of places that they can now hang out at. Lead generation isn’t easy, I’ll give...
by Ashwin Satyanarayana | Feb 6, 2017 | Marketing
Once upon a time, if you needed something, you’d visit a shop and buy what you want (you might still do that). Today, you might just visit a website and buy what you need. Either way, you automatically enter a sales funnel. It’s another thing that most businesses have...
by Ashwin Satyanarayana | Feb 3, 2017 | PPC
A machine won’t work if any of its important parts are missing. Similarly, your online campaigns will be abortive without landing pages. Why, you ask? Simply because the attention span of an average web user is diminishing. Meanwhile, the number of clickable...
by Ashwin Satyanarayana | Feb 1, 2017 | Hosting
Over the years, I’ve always struggled with our network of websites. Fetchprofits and Groovywebapps have been around for about 9 years now. In that time, each of the sites (yes, including this site you are at) have been compromised, hacked, screwed with, and taken down...
by Ashwin Satyanarayana | Jan 30, 2017 | PPC, Retargeting
There are rules for retargeting you must follow. It’s not like you can pay your way to success. .Retargeting is the next best thing after sliced bread, the wheel, and the fire. Ok, you can add “The Internet” too. Retargeting is so good, so profitable, and so...
by Ashwin Satyanarayana | Jan 25, 2017 | Social Media
Do you really need social media tools? Oh yes, you do. Social media is big but we all know how it sucks time out of your already busy schedule. Organic marketing doesn’t directly contribute to your ROI (but it does so indirectly and is one of the major parts of the...
by Ashwin Satyanarayana | Jan 13, 2017 | PPC, Retargeting
Love Adroll? Want to learn how to use Adroll with WordPress? Adroll is a popular tool to help you setup, launch, and manage retargeting campaigns across the web. Since more people now use WordPress, it makes sense to figure out how to use Adroll with WordPress. But,...
by Ashwin Satyanarayana | Jan 11, 2017 | Video
Once you get used to it, doing videos is faster than writing a blog post, creating a whitepaper, or trudging up the hill to write your next PDF giveaway. That’s good news because you’d need video for lead generation, branding, awareness, and more. Starting 2017 and...
by Ashwin Satyanarayana | Jan 2, 2017 | Digital Marketing
Message matching landing pages are crucial. Chances are that you are doing it right. Whether or not you run paid campaigns, your visitors should be able to click through an ad or a link and “land” on a landing page. It’s not fancy. It’s not “nice to have”. It’s...
by Ashwin Satyanarayana | Dec 28, 2016 | Videos
If your Facebook Ads aren’t working, it could be about your business (or the specific niche your business is in). It could be about Facebook’s ad policies. Or if you are checked off on both of the above, it might simply be about how your Facebook ad...
