How To Use Pinterest: Lessons from 5 Companies That Rock

For most people, the jury is still out on Pinterest. Some businesses have figured it out and many others didn’t.

A few businesses don’t even bother and they don’t have Pinterest on the same priority listing as Twitter, Facebook, LinkedIn, and Google+. It’s understandable, and it’s a pity.

Pinterest has been growing rapidly – almost all the while you were busy with the other networks. In fact, according to Craig Smith of Expanded Ramblings,Pinterest has over 70 million users of which 80% are women (you do know who makes the decisions, don’t you?).

Pinterest business accounts have touched the 500,000 mark early Jan 2013. Pinterest gets about 2.5 billion-page views and more than 5 million article pins occur, just like that.

It’s awesome, and it’s happening. So, here are a few companies and how they use their Pinterest accounts:

General Electric
GE on Pinterest

General electric could come off as a boring, huge company. The truth is that it isn’t. As if it’s content marketing strategy with the likes of GE Ecomagination isn’t inspiring enough, you’ll only have to check out its social media presence.

General Electric’s Pinterest page has more than 33 boards with 2,354 pins. With boards named as Badass Machines, Gift For geeks, Art of Innovation, and From the Factory Floor, you’ll see how GE is currently one of the top companies playing the content marketing cards right.

MailChimp Gallery

Mailchimp on Pinterest

The cute chimp is just about everywhere.

Apart from the fact that their product is fantastic and their branding strategy is commendable, they are also as savvy as they can get. The company uses copy that you can relate to, writes blog posts as if they were talking to you alone, and of course, they inspire business owners and marketers with their Email campaign Gallery on Pinterest.

With about 2000 followers on board, MailChimp doesn’t try to sell you a think on its gallery. It just lays out all the creative ways emails are created and sent out by its own users.

The gallery is a source for inspiration and a way for everyone else – including designers, business owners, and others – to learn.

Drake University

Drake University on Pinterest

Giving due credits to Amanda Day of Vertical Response for finding Drake University [http://www.pinterest.com/drakeuniversity/], here’s an example of a university doing well on Pinterest No Gimmicks and no hard selling.

Their focus on Pinterest relegates to sports, student-specific tips, information on studying abroad, and even a few boards on fun and humor.

Etsy

Etsy On Pinterest

For Etsy, it just makes sense to be on Pinterest. The Etsy marketplace – with over 800,000 shops and more than 15 million unique items for sale — is already powered by a community of hobbyists, ecommerce enthusiasts, and crafty people looking to sell their wares.

Etsy’s Pinterest page helps Etsy showcase its brand. It also increases sales for Etsy while it uses Pinterest for sharing insights, tips, and information to help fuel its own growth.

Kraft Foods

Kraft Foods

Kraft foods is already a major player and this is another example of a company that uses social media well.

It’s Pinterest page works as a satellite for Kraft’s well-established community sites on Recipes. Its Pinterest page is a smorgasbord of tasty recipies for delicious meals for families around the world. The Pinterest page also drives traffic to KraftRecipes.com.

Thanks to Hannah Clark of HootSuite, here are a few other brands that are nailing it with Pinterest

Do you have a Pinterest Page? What do you put up there? I’d love to see (and follow your Pinterest accounts), so please free to share them here in comments below.

Meanwhile, do follow me at Fetchprofits on Pinterest.

Starting 2014: Do This Favor For Your Business

There are lots of predictions out there and I am sure you are done reading them all by now.

It’s time to wear your socks, grab your gear, and take some kickass action.

I am going to do it and I believe you’ll want to do it too.

For the last three months leading to the end of this year, there have been thousands of thoughts in my head about what exactly I need to do to make my business work. If you are anything like me, I am sure you’d be thinking on those lines.

Here’s what I planned for this year and I believe these will do you good. Do yourself a favor and follow these:

Blog Regularly

I am guilty of not blogging regularly.

For all the marketing and personal branding; for all the productivity tips and getting better at the trade; I just didn’t have enough mojo to pull myself to blog for fetchprofits.com.

That’s changing as I write this.

I decided to write for myself while writing for clients. I can’t be talking about how important blogs are and consult clients while my blog doesn’t have much for me to write home about.

My bad. I am making this one resolution this year that’ll stick. How about you?

Create landing pages. For every campaign

My head’s been filled with landing pages. I’ve actually begun to visualize how landing pages “should” look like for every blog post, tweet, updates on other social media networks, and even paid ads.

So, if an ad says, “Get clients. Pitch effectively”, I am already beginning to wonder how the landing page should look like. Well, that’s me.

With tools such as Unbounce and Lander App, it’s very easy to create landing pages that work. Add tons of information their respective blogs and you can do some kickass marketing with them.

Remember: you’ll need separate landing pages for every campaign. Create them and send traffic.

Begin testing everything

Are your CTA buttons working?

Do you subscribers open your emails? If so, do they read? While they read, do they click? Are any of the clicks spilling over to your precious CTA button within the email?

Are your landing pages working the way they should?

How are your blog posts performing? How is your website performing overall?

The stupid way is to go ahead with all those campaigns while precious marketing dollars. The smart way is to test.

For landing pages, Landerapp and unbounce both have A/B testing as a part of their offering. For everything else, there’s Optimizely.

Test your design elements, landing pages, blog posts, home page, Calls to action, offers, copy, and even placement of social media buttons.

Take lessons. Enhance your skills

We all need dynamic feeding of skills into us. If nothing is constant, then we need to change what we know and what we can do.

I am not just content with writing posts and then writing some more posts for clients. I want to do a lot more.

So, I made the deep dive. I am currently crawling through the entire suite of Adobe Products to learn design.

I hacked my way to learn coding, and I am also adding many other services to my portfolio.

Note: all my learning is work in progress. I don’t know when I’d get proficient at these things but I will.

What’s new thing you’d like to learn?

Push Yourself

Here’s another thing I was wrong with: I live with the smug satisfaction (perceived) that I am doing well enough.

When I look around (another guilt), I know that there’s a long way to go for me. I could do better. I can bring in the rain. I can tear houses down. I can go and whistle on the streets. All I need to do is to push myself to do more. I can then break my own record, every day.

That applies to writing, marketing, productivity, management, and lots of other things.

The question is: what you are going to do differently? Tell me all about it.

How to Prepare For Marketing in 2014 (and forever & Ever)

So, they said marketing is tough. They also told you that it’s hard to do marketing. It’s impossible to get customers’ attention. Oh, the predictions they make!

Just like they thought franchising was a scam and just as they predict social media wouldn’t work for businesses. People – as always – will make their predictions. But you aren’t “people”; you have a business to run.

If you were like me, you’d probably spend days and months (or even years) agonizing on how to make the Internet work for your business. If I assume correctly, you are on most popular social networks, you are posting on your blog, and you are trying to do everything else you can to gain, nurture, and manage your customers.

Here are ways to do it:

Inbound Marketing is the key

Look at any business that rocks it up and you’ll see a pattern. HubSpot never stops producing more relevant content. Unbounce, Kissmetrics, Moz, and many others just don’t stop with content creation, ever.

No matter how you look at it, producing content relentlessly is much cheaper and more effective than spending on any other kind of marketing you’d want to.

According to data from WebDAM Solutions, Inbound marketing delivers a whopping 54% more leads than traditional outbound marketing can.

 

It’s not about “this or that”; it’s “everything that works”

For modern day marketing, your choices are measured. You cannot choose not to be on Twitter when your business brings up more than 1745 mentions on Twitter per day, can you?

Really then, it’s not about choosing one platform over the other. It’s not even sticking to your favorites — no one (especially your customers) won’t care if you like Twitter more than Facebook.

Marketing 101: you go where your customers are.

Instead of wasting time with choices, strategically pick your platforms depending on what works for you. If you’ve noticed plenty of traffic coming from Facebook but most conversations and engagement happen on Twitter, you’ll be on both of those platforms. If you were in B2B, you’d be on LinkedIn even if the engagement weren’t anything like it is elsewhere.

It also makes sense to look out for more social platforms such as Google+, Instagram, and others.

Similarly, a few content types might work better for you than others. A few marketing channels seem to be giving you more sales and marketing mojo.

Your work is to find out what works and hang on to it.

Keep those old customers, no matter what

It’s easier to keep old customers than to gain new ones. In fact, according to an infographic from Flowtown – thanks to the folks at Spoken.com for sharing it – it’s at least 6-7 times more expensive to acquire a customer than it is to retain an existing one. Just by boosting customer retention rate as much as 5%, increased profits translate to anywhere from 5 – 95%. Further, existing customers are more likely to buy from you while being less sensitive to price increases.

Marketing Tips

So keep those old customers engaged using Email Marketing (make sure you have their permission first). Connect with them on social media. Support them (even if they aren’t doing business with you anymore).

Do what you have to. That reminds me: what exactly are you going to do for marketing your business?

Img Credits: William Murphy on Flickr

Ten Simple Steps to Become Facebook Famous

Interested in becoming “Facebook famous?” It’s easier than you might think. While the popularity may not last a long time, you can think of it as your 15 minutes of fame – something all people enjoy at some point in their life. We’ve outlined a ten-step process to making sure you become famous for something at least once on Facebook. Ready to get started?

Here’s a look at the ten specific steps you want to take to become famous on Facebook.

  1. Learn Facebook – Understanding how Facebook really works is the first step you need to take.
  2. Pick Something – You’re going to be known for something, so you might as well choose what it is yourself.
  3. Research – After you’ve come up with something that will help you become famous – like a talent – research what others have done to become famous.
  4. Launch the Campaign – You should have a specific date for when you begin trying to become famous on Facebook so that you can track your progress.
  5. Start to Network – The only way you’re going to get the attention of a lot of people is by having the attention of a smaller but loyal group of followers.
  6. Be Vocal – You will need to be very vocal about your cause or your talent so that others take notice. If no one knows why you should become famous on Facebook, it’s not going to happen.
  7. Be Public – You can be vocal in your apartment or house or dorm room all you want, but to be effective, you need to talk publicly frequently. Thanks to the Internet – and Facebook – this is easier than ever before. You don’t even need to step out the door.
  8. Be Funny – Another quality that will help in your quest is being funny. If you’re able to make people laugh, they’re going to be more likely to remember you and pay attention to what you say. Everyone wants to laugh. Give them a reason.
  9. Be Real – This is probably not advised for some people, but if you can let your true self shine through, there’s a good chance you’ll get bonus points from some people and they’ll like you more.
  10. Enjoy the Work – As you know, becoming famous on Facebook requires a lot of work. It’s not going to happen overnight, so it’s important that you enjoy the work so you don’t get bored and quit before you become famous.

There are no guarantees in life, but if you follow the steps above, there’s a good chance you’re going to get your well deserved fame – at least for a little while. If you agree or disagree with our plan being a good idea, be sure to write up a comment below and let us know your opinion. Combing “How to Win Friends and Influence People” with the “48 Laws of Power” and “The Art of War” and you’re going to have all the tools you need to succeed in your quest to become famous on social media.

[alert type="info" show_close="false"]Written by: Jeremy Stark loves to use Panasonic camcorders when working on his video projects for YouTube because they work so well. He knows a lot about managing reputation online and has been writing online for many years now. [/alert]

Img Credits: Robert Scoble

How to develop Passion for Marketing (and why)

Passion? For marketing? Am I out of my mind? If you thought that, you are certainly out of your element if you have to do anything at all for a living. Rich (inherited or otherwise), may please excuse. The rest us, take note.

Marketing is the path we take to get what we want. Job seekers want jobs. Business owners want sales.

Brands want reputation. Mothers want what’s good for kids. Fathers want what’s good for the family.

Society wants you to be “good” (even if it’s convoluted and rigged up to follow their ideals and not yours).

Schools want you to study. Colleges want you to graduate.

Let’s get to the why first: People want all the time. People do marketing of all kinds to get what they want.

Coming back to business, it’s branding, sales, and customer loyalty that you want. So, why make that face, eh? Here’s how to develop a passion for marketing:

Believe in marketing

Don’t make marketing sound like a chore because it isn’t. It feeds your business. It’s the sole reason your business exists. It’s central to your sales. It pumps the cash flow and tries to keep it positive. It helps you survive. It’s the reason why some businesses succeed and most others fail. You could whine all you want about how difficult marketing is but when was the last time you got anything easy?

Believe in marketing. Time and again, it’s the only thing that’ll help wade turbulent waters.

Keep reinventing yourself

There are posts out there and then there are some that’ll blow your mind. James Altucher puts it down better than anyone else in his Ultimate Cheat sheet for Reineventing Yourself. I’ll go with what he says. Find mentors. Look for inspiration. Notice how the roadside hustlers do it. Find out what the brands are doing. Check out the general trends in marketing. Go spy on your competition.

Do what it takes.

To appreciate it, do it yourself

Don’t be tempted to hire digital marketers or any marketer for that matter. First, do it yourself. You really need to understand what goes into marketing. Before you think of paying a dollar per hour for that sales and marketing guy you found on Elance, you’d have to know what it takes to get that one follower on Twitter, a “like” on Facebook page or a comment on your blog.

You think marketers are cheap. Why don’t you try and do it yourself? In case, you change your mind, you do know you can contact us.

Plug. Play. Witness miracles

Passion comes from within. But then, you’d need proof in the pudding too, don’t you? How about trying to actually work on your marketing, all day long, everyday, for the next few years and then see what comes up? When you succeed and you make tons of money, how can you not be passionate about something that’s incredibly satisfying, result-oriented, and a true mark of success?

Try not to fall in love with marketing.

There, I said it. Over to you.

Img Credits:Elsa